Kay Wang

Kay Wang Email and Phone Number

赞意 - Business Director @
Kay Wang's Location
Xuhui District, Shanghai, China, China
Kay Wang's Contact Details

Kay Wang personal email

n/a
About Kay Wang

在4A和本土创意热店均有多年的整合营销服务经验,先后任职于文明广告、TBWA、ONENINE、BBDO。具有丰富的服务国内外大品牌的经验,善于品牌建设和娱乐营销,围绕IP/明星为品牌创造内容,为品牌更加合理地整合及布局资源,使创意产出效果最大化,从而打造现象级的品牌内容。

Kay Wang's Current Company Details
赞意

赞意

赞意 - Business Director
Kay Wang Work Experience Details
  • 赞意
    业务总监
    赞意 Oct 2021 - Present
    中国 上海市 虹口区
    负责赞意上海业务统筹及拓展。
  • Onenine19
    Senior Account Director
    Onenine19 Nov 2018 - May 2019
    中国 上海
    2018.11- now Senior Account Director (subordinates: 5)at ONENINE overseeing multiple corporate client accounts. Offering marketing solution with upgraded internet brand awareness, innovated digital technology and deep understanding of e-commence environment.任职期间负责阿⾥里聚划算与天猫客户(新媒体营销)以及雅培客户,并参与公司重要业务比稿。对阿里系(聚划算+天猫)客户主要提供:1. 品牌策略咨询,实现品牌战略升级需求。2.新媒体整合营销战役,引爆camapgin声量,实现站外到站内引流拉动;对其他客户(消费品类)主要提供:结合电商战役的品牌营销活动,利用digital&social平台包括活动策划,线上线下联动获取流量并在站内帮助品牌争取最优化资源和曝光,最终拉动销售。
  • Civilization 文明广告
    Account Director
    Civilization 文明广告 Mar 2015 - Mar 2018
    上海
    2015.3-2018.3 Account Director (subordinates: 4)at CIVILIZATION ADVERTISING responsible for leading PepsiCo group (PepsiCo\7UP\DORITOS\BUGLES) and Alibaba Group (TMALL/Ant Financial). In charge of new business and leading winning pitch for TMALL and Shell. Also have a lot of experience on celebrity management and oversea shootings.-客户总监期间,负责领导百事集团业务(包括百事可乐、七喜、多利多滋和妙脆角等)。作为leading agency,面对极速变化的营销环境,继续为客户提供有效的整合营销方案(包括品牌策略&big… Show more 2015.3-2018.3 Account Director (subordinates: 4)at CIVILIZATION ADVERTISING responsible for leading PepsiCo group (PepsiCo\7UP\DORITOS\BUGLES) and Alibaba Group (TMALL/Ant Financial). In charge of new business and leading winning pitch for TMALL and Shell. Also have a lot of experience on celebrity management and oversea shootings.-客户总监期间,负责领导百事集团业务(包括百事可乐、七喜、多利多滋和妙脆角等)。作为leading agency,面对极速变化的营销环境,继续为客户提供有效的整合营销方案(包括品牌策略&big idea,数字媒体社交平台、电商平台以及线下活动的创意解决方案),并与客户建立了亲密无间的合作伙伴关系。(key campaigns: 2016-2017百事年度campaign/2017 百事黑罐x星战/2016-2018 百事‘把乐带回家 /2016 Doritos China re-launch) -副客户总监期间,主要负责协助创始人开拓公司新业务&比稿,并作为阿里巴巴集团创意热店合作伙伴,带领团队主要负责天猫、飞猪和蚂蚁金服业务。 Show less
  • 滕迈
    Account Manager
    滕迈 Jul 2014 - Mar 2015
    中国 上海市区
    Account Manger (subordinates: 2)at TBWA SHANGHAI responsible for Adidas Performance (Training/Outdoor/Basketball/Football). Accumulating professional experience on developing integrated communication plans and managing the overall situation with digital, PR, social, media and sports marketing plan.-负责adidas performance(training/outdoor/basketball & football/wuji)。在职期间与策略和创意部门紧密合作,重塑并巩固品牌核心资产,协同digital\social\PR\media公司为品牌服务。(key campaigns: 2015 Women Training Campaign/2015… Show more Account Manger (subordinates: 2)at TBWA SHANGHAI responsible for Adidas Performance (Training/Outdoor/Basketball/Football). Accumulating professional experience on developing integrated communication plans and managing the overall situation with digital, PR, social, media and sports marketing plan.-负责adidas performance(training/outdoor/basketball & football/wuji)。在职期间与策略和创意部门紧密合作,重塑并巩固品牌核心资产,协同digital\social\PR\media公司为品牌服务。(key campaigns: 2015 Women Training Campaign/2015 Running Ultra Boost Launch/2015 Football Revolution/2015 Summer Tour) Show less
  • Civilization 文明广告
    Senior Project Executive
    Civilization 文明广告 Jul 2012 - Jun 2014
    上海市
    Working in a fast-paced team oriented and entrepreneurial environment. Working closely with Creative Director to prospect, pitch and close new business. Participating in every internal creative brainstorming to assuring the outcome meets client's brief. Gaining a strong knowledge and understanding of a clients' brand and products. Organizing weekly status meeting with team. Involved in the day to day management of clients. Address client concerns and ensure the resolution of issues in a timely… Show more Working in a fast-paced team oriented and entrepreneurial environment. Working closely with Creative Director to prospect, pitch and close new business. Participating in every internal creative brainstorming to assuring the outcome meets client's brief. Gaining a strong knowledge and understanding of a clients' brand and products. Organizing weekly status meeting with team. Involved in the day to day management of clients. Address client concerns and ensure the resolution of issues in a timely manner. Maintain contact with clients - giving them regular updates.文明创始团队员工之一,作为leading agency独立管理并服务杰克丹尼、百事、乐事等主要客户,并与联合利华、新百伦、Levi’s等品牌有项目合作,并参与公司所有新业务接洽,迅速积累了品牌定位、广告策略、整合营销及项目执行经验。 Show less
  • Rtg Consulting Group
    Event Intern
    Rtg Consulting Group Jul 2012 - Nov 2012
    Planning of events (including helping with creative, strategy, logistics, on-site coordination and execution), which will also involve helping with other areas such as budgeting, timeline creation and management and proposal preparation among others.• Involved in pre event planning, during event execution and post event evaluation• Event on site support – TAG Racer Phone Launch Event (VIP and media reception); KSNY Official Launch Party (OOT media reception and overall support); The… Show more Planning of events (including helping with creative, strategy, logistics, on-site coordination and execution), which will also involve helping with other areas such as budgeting, timeline creation and management and proposal preparation among others.• Involved in pre event planning, during event execution and post event evaluation• Event on site support – TAG Racer Phone Launch Event (VIP and media reception); KSNY Official Launch Party (OOT media reception and overall support); The White Olive Tree (overall support) Show less

Kay Wang Skills

User Experience Social Media Marketing Relationship Marketing Project Management Photoshop Business Development Communication Skills Project Coordination Advertising Online And Offline Media

Kay Wang Education Details

Frequently Asked Questions about Kay Wang

What company does Kay Wang work for?

Kay Wang works for 赞意

What is Kay Wang's role at the current company?

Kay Wang's current role is 赞意 - Business Director.

What is Kay Wang's email address?

Kay Wang's email address is ka****@****bwa.com

What schools did Kay Wang attend?

Kay Wang attended 澳大利亚昆士兰科技大学, 厦门大学嘉庚学院.

What are some of Kay Wang's interests?

Kay Wang has interest in Arts And Culture, Health.

What skills is Kay Wang known for?

Kay Wang has skills like User Experience, Social Media Marketing, Relationship Marketing, Project Management, Photoshop, Business Development, Communication Skills, Project Coordination, Advertising, Online And Offline Media.

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