Deborah Kay Email & Phone Number

Singapore

Digital Discovery provides digital strategy advisory and digital intelligence to CEOs, financial investors, and private equity clients.

Singapore

- Building organisational capabilities around analytics, automation and artificial intelligence.- Developing a culture of storytelling with the athletes and the sport of sailing, and scaling our social media assets as a distribution platform for our content.- Creating a customer-obsessed culture in a charity and a National Sports Association so as to grow our - Learn to Sail and Corporate Sailing Programmes - Driving win-win partnerships with corporate sponsors and building… Show more - Building organisational capabilities around analytics, automation and artificial intelligence.- Developing a culture of storytelling with the athletes and the sport of sailing, and scaling our social media assets as a distribution platform for our content.- Creating a customer-obsessed culture in a charity and a National Sports Association so as to grow our - Learn to Sail and Corporate Sailing Programmes - Driving win-win partnerships with corporate sponsors and building fundraising capabilities within the organisation. - Redefining touchpoints with sailors and parents for one-to-one, personalised engagement- Developing a CRM for email marketing and marketing automation- Co-Developer of Sammy, the world's first artificially intelligent chatbot for sailing. Show less

Singapore

I handle all aspects of Digital at ColorMeHappy for every consumer touchpoint in the value chain from website design, development, conversion rate optimisation, A/B testing, social media management, Facebook advertising, email marketing, content marketing, SEO, SEM, digital analytics, competitive intelligence, viral growth strategies.ColorMeHappy chatbot developer - fully integrated e-commerce chatbot on Facebook Messenger with automated influencer marketing… Show more I handle all aspects of Digital at ColorMeHappy for every consumer touchpoint in the value chain from website design, development, conversion rate optimisation, A/B testing, social media management, Facebook advertising, email marketing, content marketing, SEO, SEM, digital analytics, competitive intelligence, viral growth strategies.ColorMeHappy chatbot developer - fully integrated e-commerce chatbot on Facebook Messenger with automated influencer marketing. https://m.me/colormehappycosmetics Show less

Singapore

Post buy-out portfolio company strategy for Advent International for the largest education enrichment player in Singapore The Learning Lab.- Growth Strategy- Customer segmentation & loyalty (Customer Lifetime Value, Net Promoter Score)- Inbound marketing strategy (Content Generation, Lead Generation, Conversion Rate Optimization)- Email marketing, marketing automation strategy - Social media strategy- Digital advertising- Digital analytics - Data analytics

London, Singapore

Cumulative 8+ years in strategy consulting and private equity focusing mainly on Telecoms, Media and Technology (TMT), Consumer Goods and Retail clients; Sales and Marketing strategies. − Consumer goods: Market Entry Strategy for Consumer Good companies in Indonesia, Vietnam, India and China. – Full Potential Strategy for FMCG companies in Indonesia. – Growth Strategy and Family Succession Workshops for 2 family owned Indonesian conglomerates. – JV-partner assessment for FMCG Company in… Show more Cumulative 8+ years in strategy consulting and private equity focusing mainly on Telecoms, Media and Technology (TMT), Consumer Goods and Retail clients; Sales and Marketing strategies. − Consumer goods: Market Entry Strategy for Consumer Good companies in Indonesia, Vietnam, India and China. – Full Potential Strategy for FMCG companies in Indonesia. – Growth Strategy and Family Succession Workshops for 2 family owned Indonesian conglomerates. – JV-partner assessment for FMCG Company in Indonesia. – $50M profit hunt for a leading F&B manufacturer across Singapore, Malaysia and Thailand, reducing SKU complexity and trade spend strategy with large retailers - Private Equity: Due diligence for portfolio of Indonesian mining assets for a Middle Eastern SWF; and leading two separate teams of consultants in Japan and China for a due diligence on a Japanese skincare and cosmetics manufacturer to assess slowing growth in Tokyo and accelerating growth China for a principal European FMCG manufacturer. Part of a global specialist team assembled to pitch on the Global Growth Strategy for a top credit hedge fund based in London. - Global Trainer at our 3rd year Senior Associate Training Programme in Cancun and our MBA New Consultant Training in Miami. - Marketing Manager (London) 2011-2012- Bain Southeast Asia's 20th Anniversary Gala: 2013: Asked by Chairman of Bain SEA, Charlie Ormiston to conceptualise, storyboard, direct and produce all commemorative videos to celebrate Bain Southeast Asia's 20th and Bain Global's 40th anniversary. These 4 videos comprised of over 40 interviews with Bain partners, clients, alumni, staff, even Bain Kids! This was a full time 2-month product where I was the only Bain member working with a local video production house (Alice in Wonderland), with guidance from the Global Bain Media team in Boston and New York to ensure adherence to brand guidelines. Show less

London

Partners Capital is a leading private investment office with $20B of assets under management based in London, Boston and Singapore, serving endowments, foundations and high net-worth families globally by providing wholly independent advice on asset allocation and access to what it believes to be best-of-breed asset managers across all asset classes and geographic markets. Managed client portfolios in 8 asset classes including quarterly portfolio rebalancing, performance attribution… Show more Partners Capital is a leading private investment office with $20B of assets under management based in London, Boston and Singapore, serving endowments, foundations and high net-worth families globally by providing wholly independent advice on asset allocation and access to what it believes to be best-of-breed asset managers across all asset classes and geographic markets. Managed client portfolios in 8 asset classes including quarterly portfolio rebalancing, performance attribution, currency hedging and recommended manager upgrades. Real Estate - Responsible for identifying best of breed real estate managers (long equity, long/short equity, private equity). Launched Partners Capital's third private equity real estate fund (vintage 2008). incorporated Cayman company and Delaware LP, developed investment strategy, prepared legal and marketing documents. Maintained fundraising pipeline and ran manager screens. Fund was valued at over 2X as at 2013. Show less

Europe And Middle East

Investments in European private equity funds, co-investments, and infrastructure assets, with primary responsibility for Pan-European, German, ME Swiss and Scandinavian private equity buyout funds. Co-investments included Budapest Airport, Valentino/Hugo Boss

Singapore, London, Tokyo, New York

Projects included:Market Entry and Full Potential Strategy for Consumer Good companies in IndonesiaCustomer segmentation for one of the largest department stores in the UK, conducted deep-dive focus groups to understand needs of most valuable customers; developed >50+ specific initiatives prioritised based on investment required and value creation potential. 2+ years of commercial due diligence experience in the Private Equity Group in London (2003), New York (2006)… Show more Projects included:Market Entry and Full Potential Strategy for Consumer Good companies in IndonesiaCustomer segmentation for one of the largest department stores in the UK, conducted deep-dive focus groups to understand needs of most valuable customers; developed >50+ specific initiatives prioritised based on investment required and value creation potential. 2+ years of commercial due diligence experience in the Private Equity Group in London (2003), New York (2006). Deals include a public-to-private acquisition of a FTSE100 F&B company; a US bottled water manufacturer, a US luxury hotel supplies (linen and toiletries) manufacturer and West Coast white goods retailer; a global media conglomerate for a consortium of PE firms Post LBO turnaround strategy, developed 100 day plan and ran PMO for $2B telecommunications buyout in JapanGlobal Strategy for rollout of eVolution (venture capitalist JV between Bain, Texas Pacific Group and Kleiner Perkins) in Singapore and TokyoAnnual strategy workshop for one of the world's largest mobile telecommunications companies, leading the mobile data strategy Promoted to post-MBA Consultant role in London MBA sponsorship (The Wharton School) Show less

Singapore

Member of the Administrative Service (fast track)Was in charge of overseeing Singapore's Air Space, negotiating air service agreements between Singapore AIrlines and other national carriers, as well as overseeing CAAS our statutory board. Accompanied Minister Mah Bow Tan to London to lobby the London Transport ministers for Singapore Airlines to have the right to carry air passenger traffic from London to New York.Along with CAAS and SIA, I represented the Ministry in… Show more Member of the Administrative Service (fast track)Was in charge of overseeing Singapore's Air Space, negotiating air service agreements between Singapore AIrlines and other national carriers, as well as overseeing CAAS our statutory board. Accompanied Minister Mah Bow Tan to London to lobby the London Transport ministers for Singapore Airlines to have the right to carry air passenger traffic from London to New York.Along with CAAS and SIA, I represented the Ministry in the Air Service Agreement negotiations with Singapore/Air France and Singapore / South African Airways Show less

Mba, Finance

Activities and Societies: Wharton MBA Program Advisory Board, Wharton Publicity Corp (Singapore Head), Wharton Consulting Club, Sales &.

Ba, Ma, Economics, First Class Honours (Graduated 2Nd In Class)

Activities and Societies: Newnham College JCR - Overseas Officer, Newnham College Dance Club - Founder and President Public Service.

Humanities Scholar

Activities and Societies: Raffles Dance Club

Education record

Education record

3rd year of the Gifted Education Programme - 0.5% of population at age 9

Full Stack Web Development, Computer Software Engineering