Kay Dougherty Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

• Brought in prior to launch to advise and develop strategies and tactics to drive consumer engagement across our platform of 30,000 adults 65+ in the United States. Our purpose was to prevent or alleviate loneliness in.
• Applied research on drivers of loneliness, including psychological and societal barriers, to all consumer engagement methodologies
• Brought in a representative population to use and provide feedback on the site prior to launch
• Categorized and reported on critical issues needed to create the best product launch experience for consumers
• . Key member of executive team in Product/Marketing groupPost-launch
• Developed a roster of expert presenters and topics for member events across a spectrum of goals including aging in place, technology, mental and physical wellness, ageism, and cultural pursuits (book clubs, film.

Greater Boston Area

• Key leader in turning around stagnant sales performance for an innovative recruitment marketplace in the talent acquisition space. Re-invigorated the brand with a new look and voice, altered positioning, and redesigned.
• Reduced Customer Acquisition costs (CAC) by 73% and increased conversion by shifting focus from industry events to content creation and thought leadership webinars focused on pay equity and other talent acquisition.
• Implemented middle-of-the-funnel lead-nurturing content and online events that continually engaged prospects.
• Worked with sales leadership to develop elevated presentations and scripts used in lead generation cadence for BDRs.
• Partnered with product development, created content, and managed PR and industry relations on an interim basis.

Boston, Massachusetts, United States

• Manpower Global Solutions – Led a brand refresh for Manpower’s Recruitment Processing Outsourcing (RPO) in North America and EMEA. Worked with the Global Marketing Group and sales teams to develop messaging, voice, and.
• Eliassen Group – Directed the rebranding for a strategic consulting and talent solutions provider, including a new client-facing website, competitor research, buyer personas, and content.

Boston, Massachusetts, United States

An award-winning informative and humorous blog I wrote about international travels with my sister. Accumulated 70K+ social media followers including Instagram, Pinterest, Twitter, and Facebook fan pages.

• Directed B2B and B2C marketing strategy, as well as lead generation for complex sales and candidate attraction for a Recruitment Processing Outsourcer (RPO) and provider of temporary talent. Developed brand strategy.
• Developed and executed a go-to-market strategy and achieved $20 million in revenue in two years.
• Grew prospect database by 70% in 10 months and targeted visitors by over 200% in two years.
• Built a successful team that introduced marketing automation and created branding that attracted both clients and talent.

Directed the marketing team that launched a jointly-owned HR outsourcing venture for EDS (now HP) and Towers Perrin (now Willis Towers Watson)

• Spearheaded marketing efforts for a defined benefit (DB) retirement practice and a benefits outsourcing business which was subsequently sold to EDS and named ExcellerateHRO.
• Increased sales in a mature product market by introducing new strategic services for DB pension plan sponsors.
• Created unique differentiation for benefits administration in a service commonly viewed as a commodity by buyers.
• Member of strategic marketing task force that relaunched a venerable industry leader.

Senior executive who drove integrated marketing strategy that tripled broker-sold retirement plan assets and increased market share from ninth to fourth. Created investor and plan sponsor programs and oversaw extensive research and usability testing.

Managed client relationships and recordkeeping operations for defined contribution plans. Responsible for staff of 400 supporting 800+ defined contribution plans with $12B in assets; controlled $6M budget. Member of senior leadership team.

Over 8 years held management positions in credit cards, branch management, mortgage settlement, deposit operations and business and professional lending services.

Msb, Business Administration, Management And Operations

B.S., Psychology