- Lead the branding initiative for Howl, developing a cohesive visual identity, including logos, color schemes, typography, and design guidelines, resulting in a strong and recognizable brand presence that aligns with Howl’s mission.- Develop and implement a complete design system to standardize UI components, interactions, and layouts, enabling consistent design across Howl’s digital platforms.- Collaborate closely with developers to translate design into functional, responsive interfaces, ensuring seamless integration of design elements and improving the overall user experience across web and mobile platforms.- Create low-fidelity and high-fidelity wireframes for Howl’s website, streamlining the design process and ensuring clear communication of design concepts to CEO and superiors.- Optimize the website’s design for accessibility by adhering to WCAG standards, enhancing inclusivity and usability for a broader audience to contribute to an increase in site engagement from diverse user groups.- Work in a fast-paced startup environment, balancing multiple projects and collaborating with cross-functional teams, helping to deliver designs on tight deadlines, contributing to Howl’s successful onboarding of new clients and expansion of its services.

- Contribute to the redesign and rebranding of Genee, a B2C company previously known as Elevate, to establish a solid brand identity that differentiates it from its former business and creates a more professional image aimed at increasing memberships, updating the entire website’s design, content, and user experience to reflect this new direction.- Conduct comprehensive competitor research to inform design decisions, leveraging the client's favorite websites and inspirations and annotating their standout elements, implementing key features and enhancing user satisfaction.- Develop a comprehensive design system for Genee’s rebranding, establishing consistency across UI components, typography, and color schemes, resulting in quicker design efficiency and brand cohesion across all platforms.- Create low-fidelity and high-fidelity wireframes, mockups, and prototypes, effectively communicating design concepts and interactions to the client.- Ensure responsiveness and accessibility across desktop, tablet, and mobile, creating a consistent user experience and leading to an increase in monthly memberships.

- Led the development of tailored training programs, optimizing gymnast performance through personalized plans focusing on technique, strength, and flexibility—skills transferable to creating user-centered design solutions.- Collaborated with the head coach to strategize for high-level competitions, refine routines, provide feedback, and manage travel logistics—demonstrating leadership, attention to detail, and performance-driven focus.- Mentored gymnasts by fostering growth from recreational to elite levels, showcasing the ability to guide users through progressive development and deliver high-quality, outcome-driven results.

- Design user interfaces for a B2C event planning and social media platform, including the Live, Upcoming, and Past Posts features, enhancing functionality and user experience, leading to increased user engagement.- Develop and optimize the “Create a Post” flow, ensuring a seamless user journey, driving higher user interaction, and adding significant value to the product.- Create responsive designs for both mobile and desktop platforms, delivering a consistent, intuitive user experience across devices while maintaining design quality and performance.- Collaborate with client and cross-functional teams to align on project objectives, ensuring the timely completion of design deliverables and smooth transitions to development for effective implementation.- Assess and improve the “Create a Bash/Event” flow, identifying key UX issues and presenting recommendations to the client, fostering open communication and driving continuous improvement in the user experience.

- Enhance sign-up and log-in processes for a B2C platform by streamlining user flows to reduce confusion, resulting in increased membership accounts and improved customer satisfaction.- Design and integrate new features for the shopper dashboard, including messaging and order management, to elevate user experience and accessibility, resulting in increased user engagement.- Create and optimize the messaging component of the shopper dashboard, ensuring effective team communication and incorporating client feedback along with best UX best practices.- Align the client’s copy and content with the homepage redesign, creating updates for the hero section, card components, and font and text hierarchy to enhance user experience and engagement through a more intuitive and visually appealing interface.- Collaborate with a team of four in an Agile environment to align design strategies, integrate feedback, and ensure cohesive implementation across platform features, contributing to a successful product launch and securing an additional contract with the client.- Follow and update the existing design style guide to align with the client’s brand identity, applying modern, user-friendly design trends to improve overall usability and aesthetic appeal.

- Worked with front-end developers to translate design mockups into functional web pages.- Assisted in website updates and maintenance, optimizing page layouts and improving visual elements.- Managed contact inquiries and sorted data using CRM systems.

- Developed, maintained, and tested a website for cloud-based consulting services. - Provided feedback to ensure the website functioned properly for potential clients.- Completed two consecutive summer internships, followed by an internship extension during final semester.