Kayla Thomson Email & Phone Number

Toronto, Ontario, Canada

- Responsible for the development and management of PSHSA’s digital and content strategies, email marketing strategy and content calendar.- Design original and compelling content, including graphics, layouts, illustrations and other visuals for use in marketing campaigns, social media, websites, editorial, presentations and more, according to brand guidelines.- Write and edit short-form content including ad copy, website content, social, email and presentations.- Create, execute and manage the launch of campaigns and projects for sector initiatives both internally and externally (Communications plans, toolkits, graphics, copy, etc.)- Develop content for various projects as they relate to brand strategy development, acquisition or retention initiatives, public relations, campaigns, etc.- Create, execute and manage paid social ad campaigns that drive top-line revenue.- Management of social media channels.- Oversee the adherence to PSHSA brand standards for print and online across the organization including collaborations with internal and external partners on content development and other marketing collateral.- Responsible for measuring and reporting on the performance of content initiatives through a quarterly and fiscal report and creating and executing the corresponding internal marketing newsletter.I also sit on PSHSA’s Equity, Diversity and Inclusion (EDI) Employee Resource Group (ERG), Psychological Health and Safety Committee and Annual General Meeting Planning Committee. Externally, I am the note taker for the Fire Services Section 21 Health and Safety Advisory Committee.

Toronto, Ontario, Canada

- Assist in the development and management of PSHSA’s content strategy, email marketing strategy and content calendar.- Design original and compelling content, including graphics, layouts, illustrations and visuals, for use in marketing campaigns, social media, websites, editorial and more, according to brand guidelines.- Write and edit content as required, including news releases, ad copy, editorial articles, website content, social, email, internal communications and proposals.- Manage and execute email marketing.- Manage social media channels.- Support the marketing team with the development of content on various projects as they relate to brand strategy development, acquisition or retention initiatives, public relations, campaigns, etc.- Oversee the adherence to PSHSA brand standards for print and online across the organization including the collaboration with internal and external partners on content development and other marketing collateral.- Support team in defining campaign measurement and reporting metrics.- Support team to implement processes and new ways of working with stakeholders to improve internal engagement and collaboration.- Responsible for measuring and reporting on the performance of content initiatives through a quarterly and fiscal report and creating and executing the corresponding internal marketing newsletter.- Work closely with manager to keep key stakeholders updated of all marketing activity.I also sit on PSHSA’s Equity, Diversity and Inclusion (EDI) Employee Resource Group (ERG), Psychological Health and Safety Committee and Annual General Meeting Planning Committee. Externally, I am the note taker for the Fire Services Section 21 Health and Safety Advisory Committee.

Toronto, Ontario, Canada

- Curate content for social (1.4k+)- Photography- Photo editing- Writing reviews- Trend research- Personal branding- Creating a safe and welcoming environment for book lovers alike

As the founder of Turkey Point Tourism, I - Manage social media platforms- Curate content for social (1k+ on Instagram, 1k+ on Facebook) - Manage the website

Ontario, Canada

Marketing services currently being offered remotely:- Social media planning- Content strategy- Graphic design - Copywriting - Other marketing services as requestedPast in-person work includes:- Headshot, pet, landscape, architecture and event photography- Videography and video editing

I create contact-free menus for restaurants using QR codes to help customers and employees feel safe during the COVID-19 pandemic.

Toronto, Ontario, Canada

- Manage social media platforms- Virtual event planning- Design and execute email marketing- Website updates - Graphic design- Recruitment- Oversaw the work of student Instagram coordinators- Created a social strategy to revamp our social media presenceAbout the RTA School of Media:For over 60 years, the RTA School of Media has been an international leader in media education. Renowned for its excellence, RTA prepares students to become the executives, artists, storytellers and thinkers of tomorrow.RTA offers three programs: media production, new media and sport media. Our curriculum is comprehensive, flexible and rewarding. We provide students with a strong foundation across all aspects of the industry, and the opportunity to specialize in their area of interest.Learn more: https://www.ryerson.ca/rta/About/

Toronto, Ontario, Canada

Position title changes: Partway through my employment with TMU Alumni, my position title was changed from Social Media Assistant to Social Media Specialist- Manage social media platforms- Conducted alumni interviews - Photography - Graphic design- Event documentation- Created the #AdventuresWithEggy initiative, taking stuffed Eggy the Ram to alumni-owned businesses, events and places around campus

Toronto, Ontario, Canada

- Greet customers upon entry of the store- Answering customer questions about our clothing details (materials, fits, etc.)- Directing customers to certain sections of the store- Assisting incoming and outgoing customers in the fitting rooms- Watching for theft- Checking stock on the floor and replenishing- Answering the phone- Folding clothes- Steaming clothes- Cleaning up the store at the end of the day

Simcoe, Ontario, Canada

- Organize files- Create and edit various spreadsheets- Locate information within customer files- Organize outgoing mail to respected shipping addresses- Hand out incoming mail to employees- Assist in planning the annual office charity fundraiser

Turkey Point, Ontario, Canada

- Uphold liquor license rules, laws, and general establishment expectations during customer point of entry- Collect cover charge- Conduct secondary ID checks if necessary- Direct customers to various locations in the club- Handling situations where security may have to intervene with calm composure - Assist with end of night cleanup

Turkey Point, Ontario, Canada

- Fill salad, soup, and wrap orders- Stock the line prep fridge- Train new dishwashing and line prep employees- Help servers carry trays of food- Clean during shift and end of the day- Assist cooks when needed- Various other duties as assigned

Simcoe, Ontario, Canada

- Organize files- Organize warehouse storage- Process payments from outside contractors and homeowners- Put together customer contract packages for upgrades, new connects, etc.- Organize outgoing mail to respected shipping addresses- Hand out incoming mail to employees.

Simcoe, Ontario, Canada

- Assist customers in finding products- Making sales- Ringing customers through a point of sale- Arranging gift baskets- Cleaning up at the end of the day.