Kayla Wright Email & Phone Number

Puslinch, Ontario, Canada

As a Marketing Specialist at Ren's Pets, I play a pivotal role in developing and executing successful cross-functional campaigns across multiple platforms to increase brand awareness and drive traffic to Ren's Pets locations and renspets.com. With60 locations across Canada and a strong online presence, I thrive in a fast-paced environment where creativity meets strategy.Key Responsibilities:🔹 Develop and execute compelling copy and content for special projects, email campaigns, and promotional materials.🔹 Manage the email calendar to ensure timely and relevant communication with our customers.🔹 Collaborate with internal teams to plan, execute, and monitor marketing activities, ensuring alignment with organizational objectives.🔹 Project manage promotional campaigns, combining quotes to ensure projects stay within budget, coordinate additional assets for stores, and help manage deadlines for promotional campaigns. Act as a liaison between the design team and other internal teams within Ren's Pets to ensure seamless execution of marketing initiatives.🔹 Communicate promotional overviews and updates to store locations to enhance engagement at the store level.🔹 Manage, organize, and track invoices and quotes for the Marketing department, ensuring accuracy and efficiency.🔹 Assist with press releases by gathering information and deploying them to the media, contributing to our brand's public relations efforts.

Puslinch, Ontario, Canada

Sales & Promotion: Manage marketing communication with 47 stores across Ontario and the Maritimes. Assist the Marketing Manager with planning sales, promotions and events occurring at the store level, organize the work back schedule for the team and effectively communicate the requirements to the stores.Partnerships: Coordinate and organize strategic collaboration with a variety of firms to help increase brand awareness and reach for the businesses. Partnering with municipalities to encourage pet owners to license their pets, and supporting humane societies, SPCA and local rescues.Budget: Manage, organize and track invoices & quotes. Record expenses and coordinate the end-of-month invoices for the Director of Marketing.

Puslinch, Ontario, Canada

Sales & Promotion: Manage marketing communication with 32 stores across Ontario and the Maritimes. Assist the Marketing Manager with planning sales, promotions and events occurring at the store level, organize the work back schedule for the team and effectively communicate the requirements to the stores.Partnerships: Coordinate and organize strategic collaboration with a variety of firms to help increase brand awareness and reach for the businesses. Partnering with municipalities to encourage pet owners to license their pets, and supporting humane societies, SPCA and local rescues.Budget: Manage, organize and track invoices & quotes. Record expenses and coordinate the end-of-month invoices for the Director of Marketing.Design: Responsible for designing the monthly grooming flyer and working with the grooming buyer to ensure deals and offers were correct. Assisted with designing monthly digital flyers, special events and weekly e-blasts.

Hamilton

Responsible for graphic design, package design, marketing, photography and new product development support. Working with private brands by communicating between different teams such as quality control, engineering and art direction to supply artwork approvals before print. Supporting several private brands and keeping all artwork on schedule for upcoming production timelines.Create season branding under several different branches for a variety of different customers. Following created style guides to conceptualize package designs within the constraints of cost. Creating mock ups for up-and-coming ideas wanting to be presented to the customer.Create seasonal catalogues and sell sheets with our product information.Update and maintain Karma Candy website with news articles and new products.

Etobicoke

Worked with customers to create new promotional pieces such as banners, brochures, business cards, flyers and out-door signage. Received ready-for-print art files and set them up for proofing, printing, binding and final piece. I worked with large format printing machines which printed on different substrates such as vinyl, canvas and poster paper.

Advanced Diploma, Graphic Design, Honours

Studied visual communication through graphic design, illustration, photography and experimented with interactive/web design. Studied how.

Web Design, A

Learn HTML, from the basics of creating Web pages with graphics and links, and using tables, to the more advanced topics of Cascading.

Marketing Diploma

Gained the skills and expertise needed to build marketing strategies and successfully execute plans across traditional, digital and social.