Kayla Astolfi Email & Phone Number

West Hartford, Ct, Us

Fort Lauderdale, Florida, United States

Fort Lauderdale, Florida, United States

Oversee the development and execution of paid search campaigns with a variety of goals (online sales, foot traffic, site visits, lead generation, etc.)Conduct weekly reporting calls with clients to evaluate campaign performance and formulate strategic solutions to align with their business objectives, ensuring proactive support and successful outcomes.Day-to-day management of campaigns including keyword research, budgets, strategic optimization, competitor analysis, expansion… Show more Oversee the development and execution of paid search campaigns with a variety of goals (online sales, foot traffic, site visits, lead generation, etc.)Conduct weekly reporting calls with clients to evaluate campaign performance and formulate strategic solutions to align with their business objectives, ensuring proactive support and successful outcomes.Day-to-day management of campaigns including keyword research, budgets, strategic optimization, competitor analysis, expansion opportunities, etc.Partner cross departmentally with teams such as Data & Analytics, Sales, Digital and externally with clients and media vendorsTrain a team of paid media associates to promote growth and professional developmentReview and evaluate associates and provide feedback to upper management and HRServe as an SEM expert, platform partner, and trend-spotter to bring first-to- market search and digital media opportunities that align with business objectives Show less

Fort Lauderdale, Florida, United States

• Managed and maintained search marketing campaigns via Google Ads , Microsoft Ads and Apple Search Ads• Assisted in development of campaigns including keywords, landing pages, ad copy, account structure, and audience creation • Executed budget pacing, IO creation, and daily campaign monitoring• Presented performance insights, optimizations and recommendations to clients on weekly calls

Fort Lauderdale, Florida, United States

• Set up, traffic and QA large-scale digital campaigns with display, video and native assets in Google Campaign Manager and a variety of DSPs• Communicate with clients and publishers through duration of the campaign• Pull reports to monitor campaign performance, pixel discrepancies and floodlight-based conversions

Fort Lauderdale, Florida, United States

• Communicated daily and managed relationships for multimillion dollar accounts• Negotiated commercial airtime costs with vendors in competitive marketplaces• Analyzed quantitative and qualitative viewership data to evaluate campaign performance• Collaborated across departments including Accounting, Billing, and Media Buying to facilitate client requests

Greenwich, Connecticut

• Managed stewardship of radio and television schedules in Chicago, Los Angeles and New York• Executed daily account maintenance for Fortune 500 clients in excess of three million dollars• Orchestrated daily communication with internal and external parties via email and phone to ensure client success

Milford, Connecticut

• Prepared, wrote, and scheduled social media posts by utilizing Hootsuite• Edited and recorded audio content such as weather, music and sound effects using Adobe Audition• Ensured guests and radio show were running on time • Crafted an on-air personality and worked with other radio broadcasters to form a team dynamic

Fairfield, Connecticut

• Upscale jewelry company who sells merchandise through online platforms• Worked directly with founder and creative team to research, analyze upcoming trends • Extensive exposure to: content development, social media marketing, selling digitally

Bachelor Of Arts - Ba, Communication, General

Activities and Societies: Planning on Point Event Management Club, Big Brother Big Sister

Communication, General

Study Abroad Experience Spring 2017

High School