Kayla Sköld Email & Phone Number

Perth, WA, AU

Perth, Western Australia, Australia

• Account management of existing partnership portfolio and business development for new partnerships and Member Benefits categories.
• Responsible for marketing, campaign and channel management of the Member Benefits program as well as reporting & presenting on campaign outcomes and insights to support key strategic imperatives.

Perth, Western Australia, Australia

• Appointed Project lead on Micromine's corporate rebrand project.
• Developed and managed the end-to-end delivery of global brand initiatives including the strategic direction of the new brand strategy & product propositions, corporate design identity, tone of voice guidelines and.
• Led the brand roll-out through effectively managing both internal stakeholders (board, executive and cross-functional teams) and external agency & supplier relationships (creative, design, website/digital, production).

Stockholm, Stockholm County, Sweden

House of Radon - A Stockholm based agency combining creativity, strategy, media, design, film production and programming under one roof. Check out our work here: https://houseofradon.com/Some of our clients: Ericsson, Klarna, Procter & Gamble (Pantene), Carlsberg, Husqvarna, Yale, Electrolux, Atlas Copco, Lufthansa, Uber, RFSU, Interflora.

Stockholm, Sweden

• Leading winning pitches & projects through insight-driven global marketing strategies including brand communication, content strategy and activation across paid, owned and earned media.
• Driving the implementation of global paid activations to ensure campaigns are executed, optimised and evaluated effectively across Facebook, Instagram, LinkedIn, Twitter and YouTube.
• Daily client management & digital project management including developing proposals, budgets, timelines and overseeing deliveries.
• Influencing key business decisions within the media department regarding recruitment, resource planning and streamlining operational workflows.
• Mentoring and overseeing team members tasks in order to successfully execute global campaigns on time and on budget.

Stockholm, Sweden

• Developing paid activation strategies, community management plans, influencer marketing strategies, and social media content strategies.
• Overseeing deliverables across departments (strategy, creative, design, film production) to produce compelling and context-optimised imagery and video assets.
• Staying up to date with trends, insights and digital platform updates to ensure recommendations for clients are consistently strategically grounded.

Stockholm, Sweden

• Building, monitoring and optimising paid media campaigns to successfully drive a range of objectives including awareness, engagement, website traffic and conversion.
• Analysing and presenting campaign results through tightly structured reports – translating data into actionable key learnings to help influence future activation strategies and future production activities.
• Developing tools and frameworks to automate processes, improve efficiency, and facilitate constant learning.

Perth, Australia

• Developed social media and email marketing campaigns which increased ticket sales for 20+ events per week.
• Showcased reports to clients including social media insights, PR coverage and attendance data, which resulted in regular contract renewal and expansion of clients.
• Implemented PR campaigns including developing press releases, pitch ideas, publicity material and interview preparations, which drove earned media coverage of clients.Cool Perth Nights is an independent booker.

Bachelor Of Commerce - Bcom, Public Relations

Deputy Team Leader For Australia - Global Communications Project

Activities and Societies: Deputy Team Leader for an international team, involving 14 Universities from 14 countries. Selected as the top 3.

Bachelor Of Arts (Arts Management)