Kayla Bitner Email & Phone Number

Bowling Green, Ky

As the COO of our company, I play a crucial role as the "Integrator" of our team. My focus is on facilitating cross-departmental collaboration, ensuring that everyone is aligned and on track to achieve individual and team goals, maintaining efficient processes, and contributing to the creation and implementation of our long-term company vision.

Bowling Green, Ky

Digital Marketing Manager at Sublime Media Group, a client-focused creative agency specializing in video, digital marketing, web development, and graphic design. My responsibilities include building and executing marketing strategies for clients through various paid and organic digital media, mentoring and leading a team of creatives, and realizing the vision of growth for all things digital at SMG.

Bowling Green, Kentucky, United States

My freelance work as Marketing Manager for Morningstar Game Studio combines my passion for independent video games with my practical marketing experience. In this role, I develop and maintain website content; assist in community building and management via Discord and Steam Communities; create and execute digital marketing strategies; and coordinate interviews, convention attendance, and public relations/promotional materials.

Bowling Green, Ky

Courses: MKT 331 - Basic Social Media Marketing; MKT 431 - Advanced Social Media Marketing

Bowling Green, Ky

As Digital Media Marketing Coordinator at WKU, I worked as part of a team to create and manage content for the university’s institutional web presences. This included generating and sharing content via social media to build meaningful connections with audiences; developing, executing, and consulting on digital marketing; and cross-departmental collaboration to showcase the many facets of the WKU brand.Some of my duties included tracking emerging trends in social media, creating content strategy, providing outreach and customer service via social platforms, and educating digital marketers across the WKU network. I compiled analytics for both internal and external reporting and optimize university social channels as platforms and audiences continue to evolve. Additional Proficiencies: Google Analytics, Google AdWords, Facebook for Business, paid social media advertising (Facebook, Twitter, Reddit, Instagram, Snapchat), Sprout Social, OU Campus, nuCloud, MailChimp, Basecamp, Adobe Suite

Bowling Green, Ky

As Brand Manager at WOVO-FM, I helped launch a 100,000-watt radio station in Southern Kentucky. My base role was to host a weekday air shift, focused on crafted community content. I also produced commercials and interviews for the multi-station company and developed on-air and digital promotions for in-house and client benefit. One of my greatest successes while employed with CBC was a complete overhaul of wovo1063.com. As I grew into my role as Brand Manager, I designed and implemented social media strategies and company social media policies, and I found ways to connect with listeners via social media to ensure cross-platform branding.

Glasgow, Ky

I started at Royse Radio, Inc. as a weekend board operator for WCLU-AM/FM. During my time there, I grew into a full-time role: producing daily 30-minute newscasts, creating commercials and original programming, maintaining scheduled features, and hosting a daily airshift.

Bowling Green, Ky

During my time at WWHR-FM, the student radio station of Western Kentucky University, I served in many capacities. As program director, I managed a staff of 60+ students, created programming clock/grids for music programming, and mentored staff members in the development of their air personalities. During my time as music director, I was in charge of selecting music for airplay rotation, reporting charts to label representatives, and establishing a voice of the station. In my final year at WWHR, I served as Station Manager. I guided management in the execution of our organization's goals, maintained all legal requirements for the station, and worked closely with our faculty advisor to implement new performance standards.

Master Of Arts (M.A.), Organizational Communication, 4.0

Bachelor'S Degree, Interdisciplinary Studies

Activities and Societies: WWHR-FM Managed Campus Radio Station, Planned & Executed Charity Music Festivals, Graduated with a BIS.