Kayla B. Mann Email & Phone Number

California, United States

San Francisco, Ca, Us

New York, Ny, Us

- Spearheaded cross-functional alignment by crafting a new value prop experimentation framework and Disney+ product playbook to guide partners in feature development, positioning, UX and GTM - Piloted new inclusive multicultural retention strategies to drive loyalty and move towards a standard of more personalized subscriber journeys within streaming- Identified the need to invest in a distinct customer experience for reconnects as a high growth potential audience and shaped research insights into an actionable end-to-end strategy to optimize our marketing programs and in-service flows specifically for their needs

New York, Ny, Us

- Drove the development of unique monthly in-app campaigns that allowed Disney to identify the best content strategies for specific subscriber cohorts and increase upgrades to the Bundle plan by 157%- Championed subscriber-centric design, positioning and messaging improvements for acquisition funnels as the product marketing lead for growth testing; utilized my audience expertise to drive sign up and mitigate churn for 7+ experiments each quarter- Launched a self-service pending cancel reactivation feature in 26 markets with new UX copy and a phased automated lifecycle journey plan

New York, Ny, Us

- Elevated London’s entertainment scene and the company brand by developing go-to-market roadmap, positioning strategy and messaging for unique new events and experiences each week; varying attendance of up to 3000 people- Collaborated with Marketing & Sales teams to produce innovative and effective campaigns each month to drive leads to the product and revenue for both the London & Manchester markets- Recruited and managed strong community partnerships with local talent and vendors, helping to amplify small businesses to an audience of over 4 million people weekly on social media- Analyzed A/B testing and other data from Fever’s consumer discovery marketplace to identify gaps, advise targeting/engagement strategy, scale event production and provide memorable experiences to drive customer loyalty

San Jose, Ca, Us

- Positioned Adobe as a top employer in tech by serving as a creative strategy consultant on global talent messaging, branding, applicant growth marketing, and events- Developed wireframe designs and led the go-to-market plans for the relaunch of the external Careers & Diversity websites with 20+ supporting webpages; executed all post-launch content changes via Adobe Experience Manager- Drove the Adobe Careers social recruiting agenda through daily content development, channel management, and quarterly #AdobeLife campaigns- Initiated a 7% increase in candidates sourced from social media by researching market activity, establishing Instagram as a major gap and key touchpoint, creating the new employment branding account, and attracting nearly 5,000 followers through paid and organic promotion methods- Worked alongside senior leaders to help create a new employer value proposition and supporting strategy - Assessed traffic and engagement data from Adobe web properties and third-party survey tools each month to inform content strategy, influence planning decisions and improve results- Responsible for creating various landing pages, decks, FAQ sheets, storyboards, and video production briefs

Cupertino, California, Us

- Proposed a redesign for event experiences across the U.S. offices in order to inspire employees and strengthen their commitment to their work, while managing budget and cross-functional communication- Co-led project management efforts of a week-long engagement experience for 100+ Applerecruiters attending Grace Hopper, 2016’s largest technical conference for women in computing

Gurgaon, Haryana, In

- Produced regular competitive landscape presentations, brand coverage and digital campaigns to enhance the marketing strategy of international luxury labels throughout 20+ major Indian cities- Developed a creative new customer engagement plan for senior management, leading the firm to increase its investment in digital platforms and see an upsurge in its social media following

Washington, Dc, Us

- Consistently evolved the marketing strategy for the company shop through social media proposals and email campaigns, which increased traffic to the shop by 25% and sales by approximately 10%- Designed and managed logistics for NPR’s first Volunteer Fair in an effort to expose the 100 employees in attendance to various volunteer opportunities in the area while making service a larger part of the company culture

- Drafted press releases, memorandums, and official documents to media outlets on behalf of the Steering Committee for the promotion of 7+ homecoming events hosting a total of 30,000+ attendees- Presented recommendations to committee leadership for the creation of the commemorative booklet as well as the planning of the annual pep rally

Master Of Science (Ms), International Marketing

Bachelor Of Business Administration (Bba), Marketing