Kayla B. Email & Phone Number

New York City Metropolitan Area

- Directed and collaborated with various teams on the development of creative projects, including motion media graphics, print production, digital advertising, photography, mural artwork, and interior design- Updated Fhitting Room brand guidelines and designed consistent graphics across print and digital media- Led and executed the development of the visual identity of both Fhitting Room’s and New York Sports Club’s new rewards programs- Revamped Fhitting Room’s seasonal merch clothing and accessories, involving printed and embroidered designs- Shot, retouched, and edited photography- Conceptualized and brought to life the rebranding of New York Sports Club, applying it across all marketing channels and elevating its physical gym spaces

Parsippany, New Jersey, United States

- Collaborated with multi-disciplinary teams to design collateral for pharmaceutical campaigns- Pitched visual concepts for hero images to be applied across brand material- Edited designed material, including clinical visual aids and whitepapers, to be ready for print or digital launch- Created data visualization graphics and agency social media content

Parsippany, New Jersey, United States

- Collaborated with multi-disciplinary teams to design collateral for pharmaceutical campaigns

Savannah, Georgia, United States

SCAD students collaborated with the National Society of High School Scholars (NSHSS) to assist in the research and develop concepts for a student-to-student tutoring platform that incorporates branding, marketing, and technical development of this new platform.

Greater New York City Area

- Researched for and planned digital content for consumer brands including Pop-Tarts and Walmart- Assisted in directing and setting up photoshoots- Pitched visual concepts for print and digital marketing

Greater New York City Area

– Participated in Advertising webinars presented by MAIP Alumni– Actively engaged in the pursuit of diversity and inclusion within Advertising– Taking on the learning role in a mentorship– Placed into an Art Direction internship at MRY