Liz Benjamin Email & Phone Number

New York, United States

• Responsible for all key business and strategic functions, excluding marketing.
• Collaborated weekly with the NYSC Executive Team to scope and design the future roadmap for the company from an operational and financial perspective.
• Successfully opened the first Fhitting Room location within a big-box gym in 6 months, surpassing the historical average of 1.5 years.
• Currently deployed on the opening of 8 additional locations on the East Coast in the next 12 months based on socio-economic and demographic data.
• Received the highest 5 Star Rating from Fit Guide, an international independent boutique fitness ranking guide.
• Reviewed and analyzed key performance indicators (KPIs) and business metrics daily to inform decision-making.

• Launched a two-way digital offering at the start of COVID, replacing all studio operations with minimal overhead and frictionless execution.
• Oversaw the opening of Fhitting Room's first licensed location outside of New York, handling all aspects of the process.
• Hired, managed and provided guidance to a successful team of Regional Managers and Studio Location Leaders to foster an owner-operator mentality and establish consistent quality and customer experience across all boxes.
• Executed the closure of an underperforming location that was unable to recover from the impact of COVID.
• Developed standard operating procedures (SOPs) and checklists and related performance benchmarking for all studio functions and roles, ensuring smooth day-to-day operations.
• Actively participated in Fhitting Room's industry-recognized Justice, Equity, Diversity, and Inclusion (JEDI) working group.

• Identified and successfully implemented three booking platforms and POS systems, overseeing the migration of customer accounts.
• Trained all customer relations team members and the Company's initial studio Location Leaders.
• Led the implementation of a mobile app and Shopify store for Fhitting Room.
• Launched Fhitting Room On Demand, a digital offering to expand the company's reach and build brand equity.

• Second employee hired and founding member of Fhitting Room.
• Collaborated closely with the female founder and CEO to shape the client experience.
• Created and implemented customer relations processes, and trained team members on processes and POS systems.

Greater New York City Area

Advisor to CEO + Founder

Identified a niche in the market for convertible leather scarves and created a luxury accessories brand and business around it.

Greater New York City Area

17th employee hired, responsible for all social media and public relations strategy and management. Coordinated and managed trade show exhibitions at Houston Bridal Expo, Washington D.C. Vegan Festival and South Beach Food and Wine Festival.