Kayla Mancuso Email & Phone Number

Washington, Dc, Us

Washington Dc

- Led 20+ concurrent new construction projects involving cross-functional teams, ensuring on-time delivery by coordinating timelines, budgets, and resources for seamless project execution.- Managed project teams for graphics design, text campaigns, email blasts, Google PPC ads, geofencing, direct mail, and social media, ensuring timely delivery and alignment with campaign objectives.- Developed and maintained proformas and media schedules to optimize workflow, track budgets, and ensure accurate resource allocation across campaigns.- Managed budget allocations and collaborated with the finance team to ensure project spend stays within the approved budget, optimizing cost control and achieving efficient resource use.- Enhanced data reporting methods and performed business analysis, identifying key opportunities to improve engagement, customer experience, and sales growth through digital and direct marketing efforts.

Arlington, Virginia, United States

- Led and managed a dynamic marketing department to execute campaigns across five distinct brands, ensuring strategic alignment with business goals and target markets.- Oversaw a $120k monthly marketing budget, driving lead generation and conversion through targeted video retargeting ads on Google, Facebook, Instagram, YouTube, and geofencing, as well as direct mail, events, and email marketing campaigns.- Directed content production and management, planning and executing an engaging social media content calendar that resulted in 50+ million impressions and enhanced brand visibility.- Managed cross-functional team schedules for creative production, overseeing graphic designers, videographers, and editors to ensure timely and high-quality content delivery across campaigns.- Led the rebranding efforts during the transition to eXp brokerage, managing the launch of The Legacy global real estate group, and successfully rolling out new branding materials across all platforms.- Achieved a 43% increase in website traffic and a 57% growth in social media followers within the first six months, demonstrating the effectiveness of targeted campaigns and cross-channel marketing strategies.

Clinton, New York, United States

- Developed and implemented marketing strategies, managing Google Ads, SEO, and Google Data Studio accounts to optimize performance and track results.- Conducted market and competitor analysis, providing insights to enhance client campaigns and improve website design for better user engagement.

Rome, New York, United States

- Analyze data and content in various video categories to assist in the development of Machine Learning Algorithms and Technology.

Clinton, New York, United States

- Developed and executed a comprehensive communication plan to improve daily living for 500+ residents.- Plan, implement, and evaluate activities.- Created multimedia content to educate families about facility services, policies, and safety protocols.

Ithaca, New York, United States

- Plan, implement, and evaluate activities. Design programs to encourage socialization, entertainment, and fulfillment to improve daily living skills for over 400 residents.

Ithaca, New York, United States

- Integrated Marketing Communications Major in the Roy H. Park School of Communications with courses in advertising, public relations and marketing. - Business Administration Minor.

- Actively participate in group which promoted women in business as well as the empowerment and success for woman in the workforce.- Attended Harvard Intercollegiate Business Convention 2018, conference to support the drive of success for women in the workforce. Attendance sessions on professional development skills.

- Social media management, generated 200,000+ impressions.- Assisted in coordinating a successful nationwide tour with venue outreach and booking for 20+ shows.- Promotion for the launch of 3 singles; graphic design, social media and radiostation outreach.

Ithaca, New York Area

Rome, New York, United States

- Supported the marketing and business development departments with proposal plans and marketing strategies.- Daily administrative tasks.

Rome, New York

- Supported the marketing and business development departments with proposal plans and marketing strategies.- Daily administrative tasks.

Barcelona, Catalonia, Spain

- Study abroad program to further my education and Spanish speaking skills.

Clinton, New York

- Assisted individuals at a senior-living community during a renovation project by providing move-in/move-out assistance and ultimately eliminating stress.

Clinton, New York

- Provided best in class service.

Ashburn, Virginia

- Provided best in class service.

Integrated Marketing Communications

Study Abroad, Marketing And Communications

- Immersed in Spanish language and culture, enhancing fluency and proficiency in both written and spoken Spanish. - Focused.