Kayla Moses Email & Phone Number

• Lead service designer for GoDaddy's largest do-it-for-you website and marketing products• Lead service designer for GoDaddy Commerce UX• Lead of Women in Design• Member of Women in Tech core leadership council

Remote

• Lead service designer for GoDaddy's largest do-it-for-you website and marketing products• Co-lead of Women in Design• Member of Women in Tech core leadership council

Austin, Texas Area

Austin, Texas Area

Austin, Texas Area

Left Right Media was a branding and marketing agency in Austin, Texas, founded in 2014. We specialized in branding, positioning, visual identity, web development, and digital marketing. The agency stopped accepting clients and closed the business in July 2019. · Designed and directed campaigns for impact and conversion across channels (print, social, email, web)· Owned strategy and execution of new campaign content: digital ads, copywriting, art direction· Scoped and pitched campaigns to clients, managed expectations around performance· Partnered with owner on business development for new inbound accounts

Austin, Texas

EarBuds launched in the iOS App Store in December 2018. The social music app that offers friends a way to connect and create shared moments. Start a session, listen live, and discover new music together.Marketing lead developing go-to-market plan for our U.S. and overseas launch in iOS App Store: project management; social media/branding; email strategy; local/national PR; paid media; events and partnerships, beta retention, etc.

Austin, Texas

As the FloMarching Content Marketer, my role grew our channel and subscriber base by promoting our national brand and partnered events. Daily responsibilities:∙ Posting 3-5x on each platform: Instagram, Facebook, Twitter, YouTube∙ Community management on all social platforms∙ Coordination, creation of email campaigns (2x weekly for non-event weeks)∙ Promoting event season: graphics, Facebook ads creation/management∙ Content marketing for web articles∙ Responding to customer service requests via social channelsEvent season involved a unique set of responsibilities, including:∙ Travel to event and daily management of site, social, and advertising in preparation for event∙ Adjusting Facebook ads strategy/budget based on daily event performance∙ Management and strategic direction of a freelance social team∙ Live coverage (Instagram Live, Facebook Live) of key moments∙ Writing copy for ~500-600 unique posts per event weekend∙ Live customer service aid for subscribers during the eventFollower growth during my tenure:Facebook: 48,249 → 68,387 | 42%Twitter: 5,833 → 9,547 | 64%IG: 15,996 → 33,078 | 107%YouTube: 4,831 → 10,296 | 113%∙ Average open rate for email campaigns: 15.87%∙ Subscription increase attributed to marketing efforts from Q3 → Q4: 122%∙ Subscriptions to FloMarching increased by 138% during my time with FloSportsTools used: Facebook Business Manager, Google Analytics, Simply Measured, HipChat, Adobe Creative Suite, Periscope Data, Atlassian Suite (JIRA/Confluence)

Austin, Texas Area

Founding member of the Marketing Specialist position. We offered on-demand support to our customer base on a wide range of online marketing inquiries. We provided solutions, advice, and strategy consultations via email and phone for topics such as SEO/SEM; paid advertising on Facebook, Yelp, and Google; content strategy; website troubleshooting, and more. As a small, nimble team, we also facilitated quick-fire product tests and report on potential retention impacts. Daily responsibilities:∙ Phone/email consultations with small business owners on increasing ROI∙ Creation, management, and measurement/reporting of Facebook paid ads∙ Documentation and research on trends in social∙ Explanation/customer support for SaaSDevelopment of this team required scaling and strategy beyond the day-to-day responsibilities of the position. Some of the challenges and tasks involved included:∙ Tracking common requests to forecast customer trends∙ Creation, management, and upkeep of a task system (Asana)∙ Manual documentation of trends to gauge team usage∙ Training other teams on how to use the Marketing Specialist roleTools used: Salesforce, Zendesk, Asana, Adobe Creative Suite, Confluence/JIRA, Google Adwords, Facebook Business Manager, Intercom

Austin, Texas Area

The Atlas Project was an experimental, incubated beta team of nine employees created to redesign the customer experience from onboarding through the customer lifecycle. My core function was to design branding materials and ongoing social media content for a book of 30 clients.As the experiment continued, my responsibilities grew to include:∙ Designing and managing Instagram beta test and engagement tracking∙ Beta testing websites for customers, including design and copywriting∙ Pitching brand and content strategies to customers by phone or email∙ Creating custom email campaigns in MailChimp and adjusting strategy based on metrics∙ Serving as on-demand consultant for content strategy∙ Developing content calendar system to scale processes for our teamKPIs and Results:At the team's six-month mark, Atlas exceeded executive projections by increasing client retention by nearly 50 percent. Four months into the test, the core business began consulting with our team on our results and used our experience to define how Atlas could be scaled to the rest of the company. Atlas has since disbanded, but Executive and Product teams frequently consult with former members on company development.Tools used: Adobe Creative Suite (InDesign, Illustrator, Photoshop), MailChimp, Squarespace

Austin, Texas Area

∙ Created 250 pieces of specialized content per week, on average∙ Designed and edited visuals for customers in Canva∙ Trained on strategy for email marketing, design, check-in offers, and contests∙ Tested new products/tools and worked with product team to make iterations in design∙ Developed beta tests and collected data on email marketing and contest strategy∙ Reported on trends in training and developed training tools to solve for weak spotsTools used: Canva, Zendesk, UserVoice, SendGrid

Austin, Texas Area

∙ Created 250 pieces of specialized social media content per week, on average∙ Designed and edited visuals for customers in Canva∙ Trained on strategy for email marketing, design, check-in offers, and contestsTools used: Canva, Zendesk, UserVoice

Austin, Texas Area

Created original content and managed online reputations on Facebook, Twitter, Yelp, Foursquare and Google+ for a book of customers of varying verticals, such as small businesses (salons, auto shops) and high-volume customers (historical sites, restaurants).

The University Of Texas

• Created and implemented web campaigns on Twitter and Facebook• Wrote copy for daily weather web forecast• Tracked influence of Texan stories through Google Analytics • Edited and uploaded 10-15 stories per day

Bachelor Of Arts, English Honors, Religious Studies

Activities and Societies: Phi Sigma Pi National Honors Service Fraternity, The Daily Texan newspaper Honors research thesis on the allure.

Writing, Photography

Language and arts program in Perugia, Italy.