Kayla Floyd Email & Phone Number

Atlanta Metropolitan Area

Atlanta, Georgia, United States

• Serve as the main account lead, owning client communication and management across five+ project-based and six+ AOR accounts, while managing a monthly average budget of $2M across all clients. • Manage all project timelines to ensure on-time delivery and profitability. • Assist with new business proposals, as well as identifying future opportunities with current clients in the Marketing Technology, Healthcare, Food & Beverage, Event, and Cosmetic industries.

Greater Atlanta Area

• Assist main account lead on four project-based and three AOR accounts, while managing a monthly average budget of $1M across all clients. • Managed projects included app and website development, social media video creation, rebranding, and full Paid Media management. • Made sure deadlines were hit while keeping projects in scope. • Assist in project scoping, as well as Media recommendations.

Greater Atlanta Area

• Facilitated day-to-day meeting coordination and project tasks across Creative, Development, and Paid Media teams. • Single-handedly managed the largest enterprise AOR client for four months, as well as significantly improving their budget retainer by 30% in Q1 all while maintaining extreme attention to detail in a fast-paced environment.

Greater Atlanta Area

• Solely in charge of managing Setup’s Paid LinkedIn campaigns through LinkedIn Campaign Manager inclusive of day-to-day management, pacing, optimizations, strategic A/B testing, and reporting. • Constructed Setup’s very first Paid Media plan, inclusive of strategic recommendations on channels, audience, targeting, tracking, reporting, assets to promote, and costs. • Curated a list once a week of agencies with Business Development openings to use as a lead generation tool and outreach for new agencies. • Developed a list of Marketing job openings in the Atlanta area to send to senior marketers looking for a new job to showcase Setup as a useful partner in the industry.

Greater Atlanta Area

• Developed 30+ business-building ideas for the prospective clients of 8 different specialist marketing agency partners to support business development efforts.• Wrote blog posts for the Marketer’s Toolbox series, as well as a post about my internship experience.• Researched and crafted multiple infographics and social media posts.• Helped plan and coordinate events such as the Agency Shootout with the Atlanta Hawks, SPARKsouth, Marketers Breakfasts, and more.

Atlanta, Ga

• Attend to customer requests while working the Gift Show twice a year at America’s Mart.• Strategically place products throughout the showroom and distribute free samples to enforce product promotion.

Atlanta, Ga

• Work weddings and professional events at various locations in Atlanta and Athens.• Learn the ins and outs of service and test valuable customer skills under pressure.• Exercise both decision-making, as well as teamwork abilities in a fast-paced environment.• Responsible for coordinating the bride and groom’s participation at weddings we manage.

Athens, Georgia Area

• Enhance and positively represent the brand of Insomnia Cookies in the community and on UGA’s campus.• Effectively coordinate at a variety of events multiple times per week to excite individuals.• Distribute marketing materials and branded merchandise at events, samplings, and business drop-offs.• Partner and build relationships with key groups and organizations in order to build brand awareness.• Developed the idea to establish a Facebook group for 100+ marketing reps across the U.S. to collaborate on ideas, events, and weekly contests.• Chosen from 100+ locations to hold 2 limited-time release promotional parties for new cookie flavors before they officially released in-store.

Epps Bridge

• Worked various tasks at the front counter, drive-thru, dining room, and chosen as cow handler for events.• Promoted events through Facebook in order to raise awareness among existing and potential customers.• Delivered exceptional second-mile service while striving to surpass all customer requests.

Charleston, Sc

• Researched prospective customers and contacted them to discuss increasing their exposure in the airport via advertising space.• Created samples of advertisements for prospective clients to show what an ad could look like in an airport.• Attended a tour of the Palm Springs Airport to prepare for an upcoming advertising concession bid package.• Enhanced social media by updating and analyzing their Facebook page, Twitter account, and website.

Bachelor Of Business Administration (B.B.A.), Marketing

Education record

Education record