Kayla Philp Email & Phone Number

Bellingham, Washington Area

Associate Director of Project Management at Toolhouse—a digital marketing agency focused in the pharmaceutical and healthcare sector. Responsible for supporting the overall success and performance of the Project Management Department. Responsibilities include: • Team leadership and mentoring across the project management department. This includes weekly 1:1s with team members, collaborative project strategy and problem solving, supporting with project plan development, schedule development, risk identification and mitigation planning, and cross department collaboration and planning. • Process development and change management, including identifying areas for improvement and implementing new templates, tools, and associated processes. • Helping to formalize the project management team's new employee training and onboarding processes. • Collaboration, planning, and problem solving with other heads of department. • Tactical project management as needed, including backfill or to support key projects and/or initiatives.

Bellingham, Washington, United States

Senior Project Manager across several key client accounts. Responsibilities included the planning and management of highly complex digital marketing projects and initiatives. • Was responsible for managing the project lifecycle of anywhere from 15-20 projects at any given time. These projects varied in size and scope and equated to +/- 25% of company revenue. • Was the lead project manager in a multi-year, multi-client, multi-agency project that successfully launched all 3 phases on target. This helped establish a positive reputation for Toolhouse with many key client stakeholders and helped to secure a standing relationship with a new key client account. • Regularly interfaced with primary clients and associated project stakeholders. Reported out on project status, flagged risks and discussed migration plans, and ensured that clients received the level of project information that they needed; adjusting communication to match each client's unique preferences and needs. • Helped to formalize the company project kickoff process. This included spearheading the development of a creative brief and ensuring that team members were informed and prepared heading into the kickoff. • Assisted in the development of new project management team processes and change management. • Was instrumental in shaping company culture. This included creating an atmosphere for team phycological safety and collaboration, and finding ways to enjoy and embrace the challenges that come with fast-moving, complex projects.

Bellingham, Washington Area

Senior project and client account manager for Overthink Group—a digital and content marketing agency. Responsibilities included digital marketing strategy, execution, and project management. I also served as a member of the executive team, and worked closely with senior staff to define business goals, client acquisition strategy, and establish operational systems and best practices.• Managed 7 client accounts and assisted with the acquisition of 3 large accounts; which supported revenue growth of +60%.• Oversaw all project management, which included defining and implementing process and best practices. • Worked closely with clients to develop and implement revenue generating marketing strategies and business systems. This included an end of year marketing campaign that generated +25% additional revenue in Q4 for one client, and an SEO campaign that helped shift consumer perception for another.

Bellingham, Washington Area

Product Marketing Manager for Proclaim Church Presentation Software—a subscription-based presentation software for churches and congregations. Responsibilities included increasing member subscriptions, growing revenue, decreasing churn, launching eCommerce, and building a more intuitive, stable desktop app. • Promoted to Product Marketing Manager for my achievements with the eCommerce team.• Directed, planned, and oversaw all marketing efforts, including annual planning, forecasting, and projections. Was also responsible for business development, change management, brand strategy, and customer acquisition, growth, and retention.• Managed annual spending and one direct report. • Created and implemented the most successful lead-generation system to date.• Created and implemented the most successful promotional marketing campaigns in brand history.• Oversaw the strategy, design, development and roll out of Proclaim’s eCommerce site; which included partnering cross-departmentally to organize a successful launch. • Coordinated, planned, and spoke at industry relevant conferences.• Drafted and negotiated legal contracts for third-party partnerships.• Increased lead generation by 30% and annual revenue by 50%.

Bellingham, Washington Area

Technical Project Manager for the eCommerce development and marketing team. Was responsible for planning, managing, and executing large, complex website additions and mobile and desktop app releases. Served as a key liaison between the commerce development and eCommerce marketing teams. • Promoted to eCommerce Project Manager in less than 6 months of employment.• Led a major portion of the website sales strategy/user path for a $35m product launch. Was later recognized by the CEO as one of the top three performers during the launch.• Worked cross-departmentally to concept, plan, prioritize, and execute eCommerce projects through the project life cycle.• Specialized in technical spec writing for complex website additions and updates.• Led developers, graphic designers, copywriters, and interaction designers to evolve creative concepts to fully-programmed web destinations.• Oversaw high-stakes projects that required business and operational analysis; worked directly with senior leadership to present findings and guide solution delivery.• Received two company-wide awards for expediency in shipping products to market.

Greater Seattle Area

Marketing Brand Ambassador for new and existing companies and products. Tasked with representing clients at conferences and events with the goal of gaining consumer insights, educating target audiences, and winning new brand advocates. • Promoted and helped launch new companies, campaigns, and promotional products.• Played a key role in helping break company-wide promotional marketing records.• Represented nationally recognized companies, including TuneIn Radio and Cadillac.

Mount Vernon, Wa

Director of Retention for member accounts and client services. Responsibilities included increasing retention rates, decreasing cancellations, and building member activity and engagement.• Promoted to Director of Retention in less than one year of employment.• Created and implemented the first-ever program for retaining new and existing members. • Creatively increased member engagement during traditionally low participation months. This included a promotional campaign that resulted in a 60% increase in member engagement. • Managed an annual budget and a team of 7 personal trainers. • Responsible for keeping ~5,000 members actively engaged and utilizing their memberships. • Increased retention rates from 56 to 64%, resulting in an extra ~5% in annual club revenue.