I wrote, edited, designed and distributed a monthly e-newsletter and electronic event promotions for external and internal audiences, and created a dynamic online presence for the Alumni Association, including web and social media content. I generated monthly reports on communication metrics and outreach efforts with alumni audiences and engaged alumni and student volunteers.

I provided centralized marketing efforts for Purdue’s 12 library locations; created project-specific marketing plans; and wrote, edited, and designed marketing materials for in-house projects. I worked with professionals in the central university marketing office to coordinate high-level Libraries marketing projects and media relations. I developed a social media strategy for the Libraries.

I served as project manager and writer/editor on projects to promote Purdue University, particularly on materials aimed at new or prospective students.

I worked as an editorial intern for the Office of News & Public Affairs. I was a contributing writer for House Organ and The Reporter, and assisted with other public relations duties as needed.