Kaylee Dailey Email & Phone Number

Atlantic City, New Jersey, United States

Remote

- Specialize in various print & digital design projects including, but not limited to:brochures, mailers, branding & identity, invitations, presentations, and content creation.- Work with clients on projects from concept to production.

Nanuet, New York, United States

- Work directly with the CEO and Creative Director to determine quarterly initiativesand business strategies that will propel the company forward.- Lead all communication and collaboration with 19 licensed partners developing newproducts, ensuring timelines are met, and introducing products to market. This includesdesign feedback, review of product submissions and samples, leading creative calls,communicating project status updates, and identifying risks quickly and effectivelyto executives.- Oversee product development for multiple categories; including textiles, furniture,carpet, wallcovering, blankets, leather, tile, art and accessories from initial conceptsto market introductions.- Develop and implement marketing strategy and content creation for licensedcollaborations including the development of brand collateral and content fortradeshows, presentations, sales meetings, brand decks, social media, email marketing,website, and blog.- Manage marketing & advertising budgets.- Troubleshoot and remedy any issues that may result in products and brandcollateral that do not meet Stacy Garcia Inc. standards or will delay product launches.- Manage multiple direct reports to execute new product development andmarketing initiatives, including training junior designers and assistants to maintainbrand standards.- Played a key role in conceptualizing, building, and successfully launchingmultiple brands under Stacy Garcia Inc. including: Stacy Garcia | New York,Stay by Stacy Garcia, and Stacy Garcia Home.

Nanuet, New York

- Assisted in all aspects of product design and development including: creating original artwork and/or adapting art and creating coordinates from existing designs and documents, conceptual mood boards, color work, and collection merchandising.- Facilitated and maintained the product development and design calendar to meet expected deadlines- Researched industry and market trends including new materials and technology, color palettes, and inspiration to use as influence in developing future collections.- Create digital and printed graphics cohesive with the brand aesthetic for various collateral including: sales meetings, product pitches, keynote presentations, tradeshow displays, signage, collection brochures, postcards, marketing and advertisements.- Oversee usage and maintenance of new studio equipment including large format Epson inkjet and dye-sublimation printers.- Mentored and trained Junior Designers to support Senior Design Team and Creative Director.

Nanuet, New York

- Prepared and created visual content for new collection presentations, newsletters, website, social media, and blog.- Built and improved copyright and artwork library.- Maintained in-house large format Epson inkjet printer.- Provided administrative assistance to Senior Brand Strategist and Creative Director.

Greater New York City Area

Moosic, Pa

- Ensured operational standards, payroll management and sales goals were met.- Coached, trained, and motivated sales associates to offer great customer service,ensuring customers needs were fulfilled and satisfied.- Functioned as the Brand Manager; leading the team in visual floorsets,visual standards and store appearance.

Scranton, Pennsylvania, United States

- Actively participated in new product floor-sets, with a main focus on store window presentation by completing merchandise moves and constructing displays in consultation with company visual plans.- Ensured store is stocked and marketing is accurately placed around the store to drive sales and profitability while store is open.- Offered great customer service during operating hours, ensuring customers needs are fulfilled and satisfied.

Moosic, Pa

- Assisted clients’ needs pertaining to fashion advice, current trends, individual fitting and preferences- Collaborated with visual team for seasonal store layout changes, product placements and displays- Excelled in meeting daily credit card application goals

Tannersville, Pa

- Frequently traveled to participate in monthly concept store events, assisting inseasonal store layout changes, visual displays and product placement.- Involved in Line Review at the NYC corporate offices for Summer 2013 and Fall 2013collections, working closely with the visual merchandising team to build andcreate presentations for future merchandise.- Collaborated with visual team on new product floorsets, styling mannequinsand maintaining store appearance.

Philadelphia, Pennsylvania, United States

- Attended to various office activities including receptionist responsibilities, organization of office space, updating, completing, and filing of student information- Developed and designed pamphlets for various study abroad programs- Produced innovative ways to make various tasks more efficient and user friendly

Bachelor Of Science (B.S.), Graphic Design Communication

Activities and Societies: A member of Delta Phi Epsilon Sorority

Interdisciplinary Design

Semester Abroad Program / Spring 2011 Studies in Interdisciplinary Design