Kayleena S. Email & Phone Number

United States

Generated captivating content for blog posts, websites, scripts, social media, flyers and email newsletters, ensuring a strong impact and effective communication.Optimized website content, conducted keyword research and implemented SEO best practices to improve organic search rankings.Developed and executed social media campaigns across various platforms, driving engagement and fostering brand loyalty. Created and implemented effective email marketing campaigns to nurture leads and drive conversions.Utilized web analytics tools to monitor campaign performance, track KPIs and provide data-driven insights for optimization. Represented NeuroPraxis at an exhibition booth, and engaged with attendees, showcased products/services and collected leads.Assisted in organizing and leading a virtual caregiver support group, which provided emotional support, resources and guidance to families affected by traumatic brain injuries.

Fresno, California

Created compelling and engaging content for various platforms, including websites, speeches, newspapers, directories, infographics and email newsletters, effectively communicating key messages and increasing audience engagement. Wrote press releases to be sent to the media and members, generating positive publicity and enhancing brand visibility. Developed scripts for radio voice-overs and monthly TV appearances, ensuring effective delivery of key messages to the target audience.Redesigned the company's website to enhance user experience, improve visual appeal and optimize content placement. Created visually appealing graphics for social media platforms and print materials, ensuring brand consistency and awareness. Maintained company financials, overseeing budgeting, expense tracking and financial reporting ensuring accuracy and compliance.Implemented membership development and retention strategies, attracting new members and fostering engagement and satisfaction among existing members.Planned and organized events, including dinner banquets, workshops and trainings, providing valuable educational opportunities for members and fostering engagement among current and potential members.Assisted in a statewide membership campaign, contributing to the growth of membership numbers and enhancing member benefits and services.

Fresno, California

Created compelling and informative content for the BBB website, social media platforms, brochures, flyers and speeches, effectively conveying key messages and engaging the target audience.Wrote press releases and pitched stories to the media, resulting in successful media coverage and increased brand visibility. Contributed as a regular columnist to the Kern Business Journal, providing expert insights and thought leadership on relevant industry topics and authored a weekly column titled "Action Line" for the Fresno Bee, addressing consumer concerns and providing practical advice and solutions.Developed and executed the nationwide AD Truth campaign, aimed at promoting truth in advertising.Managed BBB outreach activities, including presentations, home shows and booth events, effectively connecting with the community and promoting the organization's services.Planned and executed PSA campaigns to educate and raise awareness on important consumer protection issues. Oversaw website updates, ensuring accurate and up-to-date content to enhance user experience.Implemented effective email marketing strategies which engaged and educated consumers.Managed social media platforms, creating and scheduling content, interacting with followers and analyzing performance metrics to optimize engagement.

Salisbury, Md

• Anchor, reporter, and producer. • Delmarva Sports Insider host. • Sports MMJ reporter filming every game and live shot. • Produced sports blocks, wrote highlights, did packages, Vos, VOSOTs, and edited with Premiere Pro.

Fresno, California

• Wrote sports highlights, Vos, VOSOTs and packages for reporters, edit on aurora software, tracked, conducted interviews, shadowed reporters and producers, experience with calling play-by-plays.