Kayleigh Hansen Email & Phone Number

Houston, Tx, Us

Flower Mound, Texas, Us

• Manages social media accounts for eight clients• Creates social media content calendars on monthly basis• Designs social media graphics, develops all social copy, and creates campaigns• Sets-up and tracks ad campaigns on Facebook and LinkedIn• Monthly reporting done for all clients

Dallas, Texas, Us

• Directly manages a team of researchers and outside marketing agency• Plans, develops, and edits content for all email, website and social media campaigns distributed to our database of 20K contacts• Creates and schedules copy for social media, blogs, press, website, and messaging• Coordinates public relations, press releases, and external communications• Researches and creates partnership opportunities with supply chain influencers• Produces monthly podcast: including writing scripts, coordinating guests, content creation, promotion, RSS feed management, and content pillaring of episodes

Dallas, Texas, Us

• Created and implemented overall marketing strategy for company launch• Planned and executed social media strategy on a daily, weekly , quarterly basis• Increased social media following by over 350%• Designed all collateral, social posts, graphics, and product videos• Collaborated with Sales team to bring in Sales Qualified Leads (~700+/quarter)• Researched, refreshed, and managed Hubspot database of 16,000+ contacts• Gained supply chain knowledge in the Apparel, Automotive, Furniture, Footwear, Sports, Retail, Wholesale, and Toy industries

Lewisville, Tx, Us

• Designed all digital and print collateral showcased through Denton County• Controlled the back-end components of website• Led campaigns based on community needs, events, and service changes• Helped execute community meetings and events• Managed internal communications to keep brand + campaigns top-of-mind

Lewisville, Tx, Us

• Communicated with community members• Create graphics, campaign ideas, and blog posts• Assisted in putting together and executing events• Attended events and helped lead brand ambassadors

As Editor-in-Chief, I hired and am in charge of the entire North Texas Daily staff (90+ university students). For this specific position, I am responsible for day-to-day operations, which includes making sure our website it updated daily, working to make sure our print newspaper goes out every Thursday, keeping up with the editorial and production boards, handling conflict and reviewing content that goes out.

As Copy Chief, I was responsible for copy editing Arts and Life stories daily and reviewing each print page prior to production (at least eight pages every Wednesday). I also occasionally designed spreads and pages for the newspaper. My responsibilities included making sure headlines, cutlines and body copy was all correct, being proficient in AP Style, helping edit and design pages, being a point of contact for the other copy editors and approving pages before print.

As Arts and Life Editor, I was responsible for the Arts and Life section of the North Texas Daily. I had a staff of at least 10 university students. Every week, I would assign them stories, edit their stories (for content and copy errors) and review any problems or issues with the writers. As Arts and Life Editor, it was my responsibility to edit and upload stories in a timely matter to ensure that we had fresh content going online every day.

During my time as Senior Staff Writer for the Arts and Life section, I wrote at least two stories a week and was responsible for interviewing, writing and gathering any necessary information. I came up with story ideas weekly, and I also attended weekly performance meetings.

I copy edit for Fervent Digital Marketing when necessary. This includes looking over the copy on materials Fervent produces and assisting in design applications.

As a Staff Writer for the Arts and Life section, I wrote one story a week. I was responsible for coming up with story ideas, executing interviews and putting the story together.