Kayley R. Email & Phone Number

Calgary, Ab, Ca

Calgary, Canada Area

Kayley has worked on all sides of the equation: brand side hiring influencers and creating successful influencer campaigns, as a creator herself having built a personal audience of 70,000+, and as a talent manager growing revenues from 0-six figures for influencers. Having all of these perspectives is what led Kayley to starting Hermana, named after her relationship with her sister. Hermana is a boutique, full-service talent management agency where we prioritize small rosters, and close… Show more Kayley has worked on all sides of the equation: brand side hiring influencers and creating successful influencer campaigns, as a creator herself having built a personal audience of 70,000+, and as a talent manager growing revenues from 0-six figures for influencers. Having all of these perspectives is what led Kayley to starting Hermana, named after her relationship with her sister. Hermana is a boutique, full-service talent management agency where we prioritize small rosters, and close sister-like relationships with our talent. We manage hundreds of brand deals a year, with top brands like Microsoft, Disney, L'Oreal, Tiktok, Netflix, and more. Show less

After experiencing persistent inequalities across the creator economy for years, Kayley co-founded norm. to develop tech solutions for everyday creator problems. Norm. is currently in closed beta testing, with a waitlist of 1200+ influencers.

After 3 years of non-stop "startup grind" I was completely burnt out. Having been a mental health advocate for that timeframe, it was ironic to me that my mental health had reached a breaking point due to the one thing I loved: entrepreneurship. So, I created the Self-Care Sunday podcast: a series of interviews and personal reflections around mental health, entrepreneurship, social media, and self-care. Leesa came on as the founding sponsor, and guests have included influencers,… Show more After 3 years of non-stop "startup grind" I was completely burnt out. Having been a mental health advocate for that timeframe, it was ironic to me that my mental health had reached a breaking point due to the one thing I loved: entrepreneurship. So, I created the Self-Care Sunday podcast: a series of interviews and personal reflections around mental health, entrepreneurship, social media, and self-care. Leesa came on as the founding sponsor, and guests have included influencers, actors, and creators such as Sophie Gray (Way of Gray), Emma Demar (Gossip Girl), and Molly R. Stern (Hollywood Makeup Artist). Show less

I founded Blogger's Brunch as a way to connect with influencers + creators offline. We hosted events across major cities in Canada in partnership with Joe Fresh, and hit over 1million+ social impressions from the series.

Canada

Kayley shifted to full-time freelancer in the digital space in late 2017, with her creative skillsets and expertise particularly in: - Instagram strategy - Fashion writing- Influencer marketing- Content planning + creation (photo/video/copywriting)- E-commerce design + optimization (Shopify Partner) - PR and brand partnerships

Fredericton, Nb

Wear Your Label sparked as a small idea: clothing to create conversations around mental health. As the founder & CMO, Kayley was intricately involved in every aspect of the company's growth. She specifically led digital marketing, Instagram strategy, e-commerce growth & the creation of ambassador programs across Canada & the US.Wear Your Label has grown to an internationally recognized brand, selling to customers in 35+ countries and uniting 50,000+ followers in a movement to… Show more Wear Your Label sparked as a small idea: clothing to create conversations around mental health. As the founder & CMO, Kayley was intricately involved in every aspect of the company's growth. She specifically led digital marketing, Instagram strategy, e-commerce growth & the creation of ambassador programs across Canada & the US.Wear Your Label has grown to an internationally recognized brand, selling to customers in 35+ countries and uniting 50,000+ followers in a movement to end the stigma. Wear Your Label has been featured in dozens of media outlets including: Buzzfeed, MTV, Today.com, People, Seventeen, Cosmopolitan, the Globe and Mail, CTV and more. In 2015, Wear Your Label debut S/S16 at New York Fashion Week. In 2016 & 2017, we partnered with Joe Fresh on nation-wide campaigns for Mental Health Awareness Month. SheEO recently named Wear Your Label one of the Top 25 Ventures in Canada led by a female entrepreneur. Show less

ACCESS-Canada is a national network $25 million initiative over 5 years to improve mental health services for young people across the country. Goals include reducing waiting times, better early identification, and stigma-free services (overall, better access for youth). As a member of the Youth Council, Kayley provided input on digital & overall strategy to engage youth.

Kigali, Rwanda

- International Internship placement for Renaissance College (University of New Brunswick).- Responsible for prop selection, back stage management, training actors one-on-one, translating script (French/English), administrative tasks associated with casting talent, blogging process.- Gained multi-cultural communication skills, self-awareness, and global social/economic insight.

Joe Fresh Centre For Innovation

Successfully completed an 18-month fashion accelerator program, and received $15,000 from the Joe Fresh Fund.

Education record

Wear Your Label was 1 of 5 start-up businesses accepted to the summer accelerator program. Foundry runs for 3 months, immersing a diverse.

B.Phil, Interdisciplinary Leadership Studies, 4.0 Gpa

Activities and Societies: Lady Beaverbrook Charity Committee, Lady Beaverbrook Residence House Committee Studied Interdisciplinary.