Kayla Martin Email & Phone Number

Defined and implemented paid media marketing strategies, executed cross-functional media plans for several company product lines, managed and achieved KPI goals with a budget of $4 million per year.Developed & managed multi-product, multi-channel media programs, including project planning, execution, and reporting, while transitioning the company's product lines and structure from 100% cold calling to a fully integrated lead generating and E-commerce digital marketing structure with increased revenue of 200%.Coordinated with sales, branding, content, and web to improve marketing results by analyzing marketing metrics and creating reports.

Trained and managed a team of digital marketers on marketing strategies, campaign planning and execution, reporting, landing page optimization, social media marketing, asset request direction, reporting, client relationship management, and data analysis to drive strategic marketing decisions.Designed and implement paid and organic marketing strategies across a variety of platforms, including Google, Facebook, Instagram, Bing, Pinterest, Snapchat, LinkedIn, email platforms, SMS platforms.Coordinated deadlines and assets with cross-functional teams and their department heads to ensure proper execution of all marketing needs (graphics, video, website management, landing pages, and marketing).Educated and managed client relations for 30 businesses in conjunction with growing revenue. Create and analyze marketing KPI reports, progress presentations, training guides, and other supporting documents needed for client and marketer education.Strategize, create, and implement company growth processes with the CEO, President, COO, and co- managers.

Boca Raton

Drive strategic direction through cross-functional collaboration with the CEO, marketing department, and advertising department to develop marketing material, code, execute, and schedule HTML based emails to a population of 6M+ subscribers. Innovated and created digital marketing strategies to increase subscriber rate and drive revenue via newsletters and supplements.Realigned and improved team productivity and communication by restructuring operational processes to streamline tasks and information shared between departments. Engaged team members to solicit feedback regarding needs and improvement strategies. Fostered ongoing growth and success by establishing weekly achievement goals for the team.

Ft. Lauderdale, Fl

Expanded awareness via meetings and relationship building with hiring managers, consultants, and school personnel to market information regarding services and value. Increased the consultant cohort and grew a large network of IT specialists by examining competitors to identify weak areas which facilitated the ability to offer exceptional customer service through word of mouth awareness strategies.

Sunrise, Fl

Increased sales by 30% via strong marketing, customer service strategies and the coordination of merchandise/visual displays throughout the store.Enhanced the marketing of store products through the guidance and supervision of 12 sales associates and collaborative partnerships with the assistant manager and general managers.

United States

Coordinated logistics for the annual conference serving 345 national and international student attendees. Ensured successful outcome by overseeing full scope of administrative and marketing functions including creating marketing materials, social media content, negotiating with vendors/guest speakers, building/maintaining business relationships, and managing database of all potential attendees, hotel owners, and guest speakers.

St.Maarten

Boosted company presence and improved sales through the development and execution of innovative marketing strategies, including special promotions, publicity materials, radio/television advertisements, and event coordination. Heightened brand awareness and increased customer traffic by 50% via the creation of promos and marketing materials

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts (B.A.), Biology/Biological Sciences, General

Activities and Societies: Alpha Kappa Alpha, Who We Play For, Minority Association for Pre-Medical Students (M.A.P.S.)Co-founded Who We.

Associate Of Arts (A.A.), Biology/Biological Sciences, General

Activities and Societies: Phi Theta KappaVP of fundraising for Phi Theta Kappa. Graduated Cum Laude