- Responsible for overseeing the print and digital outputs for our clients. - Employing a collaborative, human-centered, and design-led approach. - Working with the design team, to translate insights into impactful visual assets - Leading the evolution of designs from initial conception to development.

Combining creative flair and expertise to connect people and create design solutions. Helping businesses to define their message and present themselves in a clear and effective way. Supporting clients at every step of the process through using a collaborative, human centred and design-led approach.As a visual designer I enjoy evolving concepts all the way through to completion. Every project is an opportunity to learn something new, absorb alternative ideas and thoroughly sound out possibilities. Some examples of the creative solutions I have crafted with clients are annual reports, brochures, posters, apparel, environmental graphics, vehicle signage, social media and web graphics. I have pivoted my design experience to include the world of research. I have a Professional Diploma in UX Design from the UX Design Institute and a Master's in Design for Change, IADT. After my MA I completed a six month Research Assistant contract in UCD where I continued my MA analysis, refined my academic writing skills and prepared my research for peer review publication.

My experiences with Breast Cancer and Patient Advocacy empowered me and gave me the confidence to pursue my Master’s in Design Research at IADT. This was followed by a Research Assistant contract in UCD. My research is focused on The Information Deficits Experienced by people affected by Breast Cancer in Ireland.A quick overview of my work which has been prepared for peer review publication:• Paper 1: An Investigation into the Information Deficits Experienced by Breast Cancer Patients in Ireland: The Patient PerspectiveQualitative: A thematic analysis (TA) of 10 interviews and two workshops. The TA is presented with visual artefacts depicting the patient journey: Personas, Empathy Maps, Stakeholder Maps, Journey Maps.• Paper 2: An Investigation into the Information Deficits Experienced by Breast Cancer Patients in Ireland: The Gaps in Online Content.Mix Method - Qualitative + Quantitative: Using the key themes from TA in Paper 1 a Competitive Analysis Usability Test was conducted to examine the User Experience and Quality of Content on 8 x cancer information websites• Research Presentation I submitted my abstract for poster presentation to the IACR, it has been selected as for one of the coveted Social Allied Health + Nursing presentations during their 2023 annual conference.

I was diagnosed with Breast Cancer in 2017 at the age of 39. My life was put on hold as I went through surgery and recovery. After the treatment, I took stock, I volunteered as a Patient Advocate for the Irish Cancer Society, Breakthrough Cancer Research and became a PPI (Public Patient Involvement) Member of the Irish Association for Cancer Research. My focus was very much in and around the world of cancer and processing my experience. The road has been a bit windy as I have figured out where I wanted to be and what I wanted to do. Happy to say I marked five years NED (no evidence of disease) in 2022.

My in-house role at Millbrook Resort called on all my previous work experience. I had to wear multiple hats — graphic designer, photographer, project manager, and marketing executive. I managed my own workload to meet deadlines.
Reporting to the Marketing Manager I implemented marketing campaigns across all printed and digital formats, provided creative direction in the new brand rollout, liaised with external partners and vendors. A large part of the role was championing the new brand standards across all internal departments. The role was challenging, engaging and rewarding.

A wide varied role that has involved graphic design, project and account management, staff supervision and training, finance, client and contractor liaison. I facilitated Feast to be able to deal with a larger number of jobs, their turnover increased by 33% during my employment! It was a very fast-paced, hands-on and client-facing role. I learned to manage the studio workload with the frequent pressure to meet deadlines.

In the time I worked with Balance Sports Ltd I managed two ski shops and worked in my own designed spaces. It was always hands-on. We knew what worked and we changed what did not, it was a continual evolution. The role included managing all aspects of a ski store - customer service, sales, stock inventory, and staff. The shops were targeted at different demographics and therefore required separate marketing and promotional materials.

As the in-house graphic design manager, I was involved across all levels of studio projects. My role involved reporting to the directors, overseeing, compiling and delivering all presentations for the practice. I designed a new corporate language and approach to all projects, presentations and marketing material.

An exciting position at this retail and environmental studio where I was involved in all stages of project evolution. My corporate branding management experience was expanded to include graphic design for 3D spaces.

During my time in this design consultancy, I was fortunate to be part of a highly creative team who were involved in all aspects of corporate identity brand management and visual communications for print and web.

An internship in this multi award-winning typographic design studio was a great foundation for the workingworld of graphic design. I was inspired by David’s typographic print work.