Kay Purcell Email & Phone Number

Los Angeles, CA, US

New York, United States

• Responsible for all internal communication strategies for 500+ employees across five international offices and multiple AAA titles
• Coordinated cross-departmental and cross-continental communications, ensuring alignment and consistency in messaging
• Designed and executed communication campaigns to enhance employee engagement and foster a positive corporate culture
• Developed and implemented a company-wide strategy and handbook for assisting players in distress, with a focus on mental health and well-being
• Responsible for comprehensive community management, acting as liaison between players and developers
• Crafted and implemented marketing plan for E3 reveal of Contraband, garnering ~550k views and ~15K engagements.

• Planned, project managed, and led coverage of major events such as E3, PAX Unplugged, Comic-Con, and press events, resulting in over 300 articles, interviews, and videos covering video games, VR, augmented reality.
• Designed and implemented brand guidelines and templates for content, ensuring consistency and quality across publications
• Oversaw a team of 20 journalists, writers and editors nationwide- created and fostered a culture of open feedback, integrity, editorial standards and a focus on delivering the highest quality of content
• Developed and implemented comprehensive onboarding process for journalists, facilitating easy integration into the team with thorough introduction into brand, mission and quality of reporting standards
• Edited and reviewed content for accuracy, clarity, and adherence to brand voice, maintaining high editorial standards
• Coordinated with writers, photographers, and videographers to ensure timely and compelling coverage of industry events

Santa Monica, California

• Created inaugural grassroots community and influencer strategy for the gaming division of Red Bull, collaborating with tournaments, creators, and teams to engage a more casual audience.
• Managed shift from physical to virtual events during the pandemic, utilizing unique understanding of virtual community spaces and platforms. Collaborated with the Events Team and Riot Games to build and execute the.
• Project managed community events, live streams, and convention activations, driving success in major events (PAX East, E3, Red Bull Solo Q, Ninja New Year) with 1M+ engagement and coverage by Dot Esports, VentureBeat.
• Oversaw6regional gaming managers creating the framework for managing regional events, influencers, and online tournaments
• Collaborated with Cloud 9, 100 Thieves, AnneMunition, the FGC community, and others to create bespoke community activations, both in person and online
• Partnered with Shen Comix to create a webcomic series that exceeded KPIs by a 4x margin, achieving over 2.2M views and 90K+ interactions on Twitter

Greater Los Angeles Area

• Created series of community-focused advertising packages for gaming and popular culture, which paid fan artists for their creations, built trust between communities and clients, and performed 15% better than similar.
• Conducted interviews and wrote articles for high-profile games such as Gigantic, Tales of Berseria, RiME, and One Piece
• Hosted sponsored livestreams for Dragon Quest IX, Pacific Rim 2, and others, generating 1M+ impressions via Facebook Live
• Project managed company booths at SDCC, NYCC, and Anime Expo, and more, reaching over 1M attendees
• Collaborated cross-departmentally with legal, marketing, and both local and federal authorities to manage real-time crisis situations and communications
• Led teams across departments to shape, write, and communicate policies and brand guidelines

Dallas/Fort Worth Area

Entertainment Specialist: Actively seek out and engage customers during their time in the store. Attempt to understand their entertainment preferences in order to help locate titles or suggest alternative movies related to their interests. Educate customers about both movie and video game ratings, as well as promotional offers or subscriptions that would.

Reviewed raw footage and flagged up any interesting conversation, exciting footage, or TV-worthy discussion, conflict, or character development to be featured on the first season of the reality show Race Car Driver.