Kevin Chou Email & Phone Number

San Jose, CA, US

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

• Developed and maintained relationships with 20+ SSPs, coordinating resources for multiple RTB integrations and new product launches
• Led all quarterly business reviews with key partners, presenting key metrics (quarterly/YOY growth, bid stream efficiency) and identifying major opportunities and roadblocks to increasing revenue
• Played a key role in developing Private marketplace deals and other new ad products by collecting technical specifications and helping to draft collateral for sales
• Managed and helped institute a company-wide mentorship program that paired mentors/mentees across RadiumOne offices in North America to foster professional development and cross-functional relationships

San Francisco Bay Area

• Participated in annual strategy briefings for both internal marketing teams and agency to craft FY15 advertising approach for multiple products
• Managed day-to-day marketing operations of multiple enterprise products, coordinating with media agency leads and internal stakeholders to ensure successful delivery of campaign response goals
• Assisted with the planning and execution of key events and major awareness initiatives

Greater Los Angeles Area

• Collaborated with Client, Broadcast and Strategy counterparts to execute 360 media campaigns that included Display, Video, Interactive TV, Mobile, Social and Search components
• Tested and implemented cross-platform, brand lift, and brand safety measurement tools (Nielsen OCR, Insight Express, DoubleVerify) to evolve Dr Pepper’s digital advertising, helping contribute to a 25% YOY increase in.
• Presented media recommendations and reports and led day-to-day communication with client
• Worked with the Assistant Planner and oversaw their workload and development

Greater Los Angeles Area

• Created and implemented of hundreds of placement tracking tags and creative files (including custom creative)
• Served as agency lead in identifying bugs and procedural shifts during large-scale ad server migration
• Tracked creative asset development working in conjunction with creative agencies and publisher partners. Performed QA to ensure all assets were to spec, managed asset delivery to all partners as well as to client for.
• Crafted and presented mid and post-campaign analytics reports for several campaigns

San Francisco Bay Area

• Pulled weekly competitive reports-- compiling data from several tools and drafted insights from those findings
• Was responsible for creating an online media mix to hit specific targets based on Comscore and other tools whilst fulfilling key pillars of the media brief
• Pulled frequent reports to monitor the performance of campaigns and made optimization recommendations to ensure full delivery.

Greater New York City Area

• Corresponded with media planner and publishers in drafting media plans and IOs for multiple national online and mobile campaigns as well as ensuring prompt delivery of client reports.
• Assisted in social media metrics initiative for Macy’s online campaigns.
• Drafted a comprehensive deck of trends and key insights in the Social Media, Mobile, Video, and Gaming spaces.

San Francisco Bay Area

• Assisted in webpage re-design initiatives including search engine optimization and website content matrix categorization
• Maintained and administrated alumni event calendar and employee/interdepartmental communications

• Maintained SalesForce.com CRM database using Google Analytics and web research to generate prospective sales leads and produce reports directly affecting sales efforts.
• Spearheaded production of online product demo video using Camtasia Studio screen-capture software.