Kristen Bostedo Conway Email & Phone Number

*Launched Hubspot for sales lead tracking which proved increases to internal referrals by 54% from pre-COVID levels *Crafted B2B lead strategy from the ground up, including a sales call center, supplying qualified ASC and Hospital leads to the sales funnel*Worked directly with the CDO to target clients using case studies, value propositions, and collateral. These initiatives helped the BD team reach the highest sales volume in the history of the company. *Engineered a state-of-the-art website with a UX-centered design which executives said, "catapulted us light years ahead of our competition."

Nationally: •Manage marketing for over 400 medical practice locations in a variety of specialties: neonatology, pediatrics, anesthesiology and pain management•Developed innovative marketing programs and formulas guaranteeing a 15% or greater return on a practices investment•Migrated 115 practices from individual, outdated website platforms to a new, mobile friendly platform with automated updating capabilities tied to the overall organizations master databases•Engineered monthly reporting and systems designed to track practice requests at both the strategic and tactical levels•Provide PR strategy and implementation for multiple market specific crisis communication issues•Created a local social media program allowing practices to have a Facebook presence in their local market that has grown followers over 3,000 in one year•Expanded a sales and marketing referral program to multiple markets, nationwide, showing a positive ROI within the first 6 monthsRegionally:• Created a content marketing strategy which increased leads 75%. • Produced multiple websites in responsive (multi-platform) designs. All work was done internally including site map, wireframes, creative direction, copy writing, key word analysis, & SEO. Site redesigns saw a 50%+ increase in new traffic.• Launched a cloud based software program into North & South America using branding, event & direct marketing. Initiatives gained over 20 clients including Johnson & Johnson, & helped create several acquisition offers worth millions. • Formulated integrated marketing & communication campaigns for business-to-business & business-to-consumer channels increasing lead counts over 500% in just six months.• Engineered a complex CRM architecture using Salesforce.com for both B2B & B2C transactions. The system was able to track revenue back to marketing programs showing $1.5 million in new referral business.For additional career achievements at MEDNAX please request my full resume

• Constructed an entire marketing department. This new infrastructure enabled Sona MedSpa to acquire 5 new markets and save over $500,000 in the first year. The infrastructure included: implementation of a new website, new CRM platform, print on demand system, email marketing solution, sales tools, 90 day lead report, and a rejuvenated advertising strategy. • Developed and launched a database driven website and content management system. The website’s content is dynamic and search engine optimized. Additionally, the architecture has built in direct response mechanisms that are estimated to increase web conversion 25%. • Introduced email marketing solution to Sona MedSpa that relied on segmentation of consumers and prospects to increase open rates and response. Open rates increased approximately 15% to an average of 30%, with some open rates as high as 65%. Back end reporting tied emails to roughly $56,000 in revenue a month.

• Conceptualized and executed a comprehensive event marketing strategy that included qualified lead generation, extensive lead follow up, detailed reporting per tradeshow that tied revenue to leads generated, as well as built a custom event marketing database that enabled EquiFirst to access key metrics quickly and efficiently. The results saved over $142,000 in expenses, increased leads generated 54%, increased tradeshow related sales 41% and increased the ROI by 72%. This strategy won the 2007 Exhibitor All Star Award and was featured in their March 2008 issue.• Lead advertising team in the development of an integrated marketing campaign that increased lead volume for EquiFirst by 20%. The campaign utilized multiple mediums while also engaging customers and establishing differentiation from competitors.• Generated 30% increase in profitable sales volume by launching a series of campaigns that paired the most profitable products with their specific regions.

•Devised and executed marketing plans for promotional events throughout the state of North Carolina

• Wrote and proof read press releases and articles for multiple publications• Directed photo shoots • Coordinated community service events with Susan G Komen’s Race for the Cure

• Dealt directly with the press and used problem solving skills to handle campaign issues• Worked directly with the Communications Director on press events, conferences, and general public relations

Master Of Arts (M.A.), Organizational And Strategic Communication, 4.0

Bacheloar Of Arts, Mass & Human Communication | Minor Marketing

High School Dimploma