Kristen Bostedo Conway Email & Phone Number

*Launched Hubspot for sales lead tracking which proved increases to internal referrals by 54% from pre-COVID levels *Crafted B2B lead strategy from the ground up, including a sales call center, supplying qualified ASC and Hospital leads to the sales funnel*Worked directly with the CDO to target clients using case studies, value propositions, and.

• Nationally:
• Manage marketing for over 400 medical practice locations in a variety of specialties: neonatology, pediatrics, anesthesiology and pain management
• Developed innovative marketing programs and formulas guaranteeing a 15% or greater return on a practices investment
• Migrated 115 practices from individual, outdated website platforms to a new, mobile friendly platform with automated updating capabilities tied to the overall organizations master databases
• Engineered monthly reporting and systems designed to track practice requests at both the strategic and tactical levels
• Provide PR strategy and implementation for multiple market specific crisis communication issues

• Constructed an entire marketing department. This new infrastructure enabled Sona MedSpa to acquire 5 new markets and save over $500,000 in the first year. The infrastructure included: implementation of a new website.
• Developed and launched a database driven website and content management system. The website’s content is dynamic and search engine optimized. Additionally, the architecture has built in direct response mechanisms that.
• Introduced email marketing solution to Sona MedSpa that relied on segmentation of consumers and prospects to increase open rates and response. Open rates increased approximately 15% to an average of 30%, with some open.

• Conceptualized and executed a comprehensive event marketing strategy that included qualified lead generation, extensive lead follow up, detailed reporting per tradeshow that tied revenue to leads generated, as well as.
• Lead advertising team in the development of an integrated marketing campaign that increased lead volume for EquiFirst by 20%. The campaign utilized multiple mediums while also engaging customers and establishing.
• Generated 30% increase in profitable sales volume by launching a series of campaigns that paired the most profitable products with their specific regions.

• Devised and executed marketing plans for promotional events throughout the state of North Carolina

• Wrote and proof read press releases and articles for multiple publications
• Directed photo shoots
• Coordinated community service events with Susan G Komen’s Race for the Cure

• Dealt directly with the press and used problem solving skills to handle campaign issues
• Worked directly with the Communications Director on press events, conferences, and general public relations

Master Of Arts (M.A.), Organizational And Strategic Communication, 4.0

Bacheloar Of Arts, Mass & Human Communication | Minor Marketing

High School Dimploma