Kirstin Erwin Email & Phone Number

Created wholesale business representing local New Orleans companies and artists. Prospect, cold call, manage accounts and reporting for all lines. Lines include Sarah Ott, George Rodrigue Foundation and more.

Se Louisiana

Implement and improve in-store brand standards with our retail partners.

Lead and coach local office leaders in executing local marketing tactics during the tax season. Liaison for local market activities and headquarters. Initiate and secure neighborhood opportunities for marketing partnerships, speaking events and other events with businesses, news outlets, educational partners and non-profit organizations.

•Leadership of social media initiatives and vendor selection.•Leveraged marketing tactics to lead general managers in creating, executing, and evaluating local restaurant marketing opportunities to increase incremental sales. Return for all stores in 2008 surpassed $1M and 29K covers. Find unique selling points to highlight to turn negative sales trends into positive. •Managed electronic mail marketing program and strategy. •Initiated and evaluated vendors for marketing initiatives. •Created and managed marketing and sales strategy for banquet and catering business unit. •Contributed to new loyalty program. Created program name and branding.•Created internal communications and processes to execute marketing strategies to improve information gathering and collaboration.•Wrote, reviewed and edited internal and external collateral, advertising and project copy.•Project participation of multiple marketing initiatives with market research, gift card, website redesign, internal incentive programs, and store merchandising.•Led and trained banquet sales managers in prospecting, cold calls, sales process, business communications/reporting, professional development and time management.

•Negotiated local restaurant media buying in 20 DMA’sManaged $2.5M annual media budgets for 40 corporate owned restaurants and assisted in evaluating $2.6M national media buys.•Oversaw customer service, gift card and graphic designer employees•Sourced vendors and negotiated contracts•Created branding messages for advertising copy, art direction and collateral development and production.•Recommended and negotiated best advertising strategy by restaurant market. Managed advertising agency communication and process.•Assisted with coordinating production for website, photo shoots, public relation efforts, and other marketing strategies.•Identified and evaluated local restaurant public relations and community opportunities. Improved communication and process to/from home office to restaurant for such efforts.

•Managed sales territory of SE Louisiana for business to business sales and relationships. Interacted with all levels of client’s staff.•Leveraged brand in local promotions and sponsorships for community projects, sports partnerships and other marketing initiatives. •Translated brand strategy to tactical execution at local level targeting the corporate and meetings industries throughout Louisiana. Managed 200+ accounts. •Monitored and analyzed competitor’s fares, schedules, advertising, and local economy. •Created and conducted sales presentations from one to fifty.•Became “Face of the Brand” at local and regional level in political, community and corporate environment and with leaders in those areas to secure a positive connection to Southwest’s mission of being the “home town carrier” and low fare leader.•Responsible for on-going professional development and daily direction of staff for sales goals, office management and other areas. Trained other area marketing managers. •Served as spokesperson for the local media. •Acted in a leadership role for internal relations with Employees. Created and executed internal culture activities initiated by the local office and headquarters.

Bba, Marketing

Finance, General