Kirstin Erwin Email & Phone Number

Created wholesale business representing local New Orleans companies and artists. Prospect, cold call, manage accounts and reporting for all lines. Lines include Sarah Ott, George Rodrigue Foundation and more.

SE Louisiana

Implement and improve in-store brand standards with our retail partners.

Lead and coach local office leaders in executing local marketing tactics during the tax season. Liaison for local market activities and headquarters. Initiate and secure neighborhood opportunities for marketing partnerships, speaking events and other events with businesses, news outlets, educational partners and non-profit organizations.

• Leadership of social media initiatives and vendor selection.
• Leveraged marketing tactics to lead general managers in creating, executing, and evaluating local restaurant marketing opportunities to increase incremental sales. Return for all stores in 2008 surpassed $1M and 29K.
• Managed electronic mail marketing program and strategy.
• Initiated and evaluated vendors for marketing initiatives.
• Created and managed marketing and sales strategy for banquet and catering business unit.
• Contributed to new loyalty program. Created program name and branding.

• Negotiated local restaurant media buying in 20 DMA’sManaged $2.5M annual media budgets for 40 corporate owned restaurants and assisted in evaluating $2.6M national media buys.
• Oversaw customer service, gift card and graphic designer employees
• Sourced vendors and negotiated contracts
• Created branding messages for advertising copy, art direction and collateral development and production.
• Recommended and negotiated best advertising strategy by restaurant market. Managed advertising agency communication and process.
• Assisted with coordinating production for website, photo shoots, public relation efforts, and other marketing strategies.

• Managed sales territory of SE Louisiana for business to business sales and relationships. Interacted with all levels of client’s staff.
• Leveraged brand in local promotions and sponsorships for community projects, sports partnerships and other marketing initiatives.
• Translated brand strategy to tactical execution at local level targeting the corporate and meetings industries throughout Louisiana. Managed 200+ accounts.
• Monitored and analyzed competitor’s fares, schedules, advertising, and local economy.
• Created and conducted sales presentations from one to fifty.
• Became “Face of the Brand” at local and regional level in political, community and corporate environment and with leaders in those areas to secure a positive connection to Southwest’s mission of being the “home town.

Bba, Marketing

Finance, General