Karina Campos Email & Phone Number

New York, United States

New York City Metropolitan Area

• Developed and led over 35 research studies, encompassing usability testing, discovery research, and end user and B2B interviews within the healthcare and credentialing domain.• Identified and addressed critical comprehension and trust usability issues, pivotal in driving the redesign of the B2B identity verification product, improving drop off rates by 8%• Collaborated closely with cross-functional teams to ensure user-centric design principles were integrated into product development cycles.

New York City Metropolitan Area

New York City Metropolitan Area

• Developed a 12-month product design and user research strategy• Managed over 200 hours of research with a team of 5 multi-disciplinary designers.• Lead user research and design direction of the IBM Telum Processor• Addressed the problem of $3.3 Billion fraud costs in 2020 through AI capabilities focused on active fraud detection and prevention in real-time.

Poughkeepsie, New York

• Leads the research strategy for AI & Analytics team. Works with Offering Management and Development leads to understand project direction and identify research opportunities accordingly. • Responsible for scoping and tracking research work while delegating research assignments to a small team of researchers. Responsible for overseeing that research outcomes and goals are met.

Poughkeepise, New York

IBM Studios Poughkeepsie has developed on onboarding program for new Designers and Offerings Manager joining IBM Z. New hires are placed in product teams for a 4-8 week-long incubator project where they become familiar with IBM Z technology and exercise design thinking and offering management skills. These projects are a safe space for new hires to learn all while driving value to the business. • Responsible for creating the design curriculum for onboarding new Designers to IBM Z in Poughkeepsie, New York.• Working with Offering Manager Incubator Program lead to develop the overall program curriculum and strategy for new hire designers and offering managers. • Works with IBM Poughkeepsie colleagues to vet incubator projects and scope design work for the duration of the incubator program.

Poughkeepsie, New York

• Developed and executed a generative research strategy working with Product Managers and Engineering leads on Z pricing processes. • Interviewed key stakeholders and end-users to translate into user experience and product development opportunities. • Worked with UX designers on testing sessions and wireframe iterations with stakeholders and end-users.

Greater New York City Area

Work with managing editors and editorial staff of Interior & Sources Magazine to conduct interviews and subsequently write up articles for monthly magazine issues.

Greater New York City Area

Worked with content director of Interior & Sources Magazine to write a spread on Kimball Showroom for the August 2017 issue. Explored and interacted with the showroom to understand a visitors sensory journey. Was responsible for conducting the interview, follow up questions, image selection and final article write up.

Syracuse, Ny

Co-facilitates weekly meetings with an 8 person board. Helps manage the planning and execution of events that further the professional development of 175 Industrial Design students. Additionally collaborates with faculty and IDSA National to organize off campus trips and guest speakers.

Syracuse, New York Area

Work with perspective students in providing information about Syracuse University and the College of Visual and Preforming Arts. Assisted in Welcome Weekend activities such as information sessions, tours, and question and answer sessions with parents and students. Maintain a blog highlighting students life on campus allowing perspective applicants learn about campus activities and events. In addition, responsible for managing and answering questions on the Syracuse University Facebook app for admitted students.

Syracuse, New York Area

Established a support system for incoming students. Assists first year students in navigating campus, answering their questions during Welcome Weekend.

Syracuse, New York

Working on a team with two other designers to identify problems and issues with the Landmark’s theater’s current wayfinding and signage system that guides patrons to their seats. Responsible for research at the theatre as well as developing concept ideas regarding function and design for a new signage system.

Madison, Ct

Was approached by a philanthropist to translate and design a book written by a young man from Santiago Atitlan, Guatemala. All proceeds from the book development fund his education to attend school and become a teacher in his native country. Lead the design direction, translation, editing and the commission of paintings from The Arte Maya Archive in San Francisco, CA to include in the book.

Greater New York City Area

Be Original Americas’ 7-week Summer Design Fellowship program will introduce me to all facets of creating innovative, high-quality products, from research, design, and manufacturing to marketing and distribution through hands-on, in-the-field learning.

Syracuse, Ny

After entering a billboard proposal contest run by the Connective Corridor (a sector of the Office of Community Engagement and Economic Development) my design partner and I won and successfully implemented our design proposal the We are Syracuse Billboard Series. A monthly billboard installment highlighting the people, programs and organizations around the Salt City. Responsible for the creative direction of monthly installments, managed photoshoots, interview session, website layout and information updates. Edited photographs, and prepared files for printing.