Chris Keyes Email & Phone Number

Atlanta, GA, US

Atlanta, GA, US

Atlanta, GA, US

Atlanta, GA, US

• Lead brand strategy, strategic partnerships (sports, film, music) and creative development of 360-degree integrated marketing campaigns for Sprite, Fanta, Fresca and Barq’s
• Develop consumer content across above the line and above the line channels: TV/Film, OLV, OOH, Radio, Digital, Social and Shopper
• Manage $6MM annual budget and (3) AOR agency relationships
• Responsible for leading internal cross-functional teams inclusive of Integrated Marketing Experience, Media/PR, Social, Digital, eCommerce and Packaging
• Integral to category growth over-delivering on business plan and previous fiscal year for both volume, revenue and gross profit

New York, New York, US

• Lead Visa and HSBC experiential accounts inclusive of domestic and global signature sports properties including the U.S. Ski & Snowboard Association, NFL, International Olympic Committee, U.S. Olympic and Paralympic.
• Oversee Visa's experiential marketing strategy that includes the creation and implementation of a global experiential framework for Visa's 5 regions, inclusive of a $4MM+ yearly budget
• Project lead responsible for the inaugural launch of the Wendy’s College Tailgate Tour, an IMG constructed property with year over year growth in sponsorship dollars totaling more than $4MM in incremental revenue
• Manage overall tour execution, $1MM+ operating budget, along with day to day partnerships with the following sponsors: Wendy’s, Kellogg’s The Coca-Cola Company, Nintendo, TCL, Nissan and Right Guard
• Supervise two in-office direct reports, in addition to three full-time mobile tour staff

New York, New York, US

New York, New York, US

Stamford, Connecticut, US

• Manage overall strategy and contract negotiations for PlayStation’s inaugural multimillion-dollar entitlement sponsor of the Fiesta Bowl and, formerly, client’s NBA sponsorship with the Hoops for Troops program
• Oversee Call of Duty World League partnership and aid in marketing strategy for brand’s eSports platform
• Day to day manager for experiential and digital content programming around client’s newest product launches: PlayStation VR and PlayStation 4 Pro console, with both surpassing quarterly sales lift goals
• Launched and assisted in securing endorsement deals for client’s CSR program, PlayStation Heroes
• Develop cross-functional marketing plans, valuations, POVs, and program summaries to track KPI goals
• Supervise four full-time mobile tour staff

Stamford, Connecticut, US

• Leveraged Nature’s Bounty Inc. sponsorship of 2 nationwide series endurance properties: Tough Mudder and Active.com race series as integral demographic shifts in client’s rebranding
• Deployed and analytically measured a wide range of assets including digital, retail, PR, social media, and on-site activation around vertical CPG product lines: Met-Rx and Pure Protein
• Oversaw shipping and operations logistics of client's product, premiums, and event supplies for 350 events
• Managed compilation of event recaps, weekly status reports, and KPI metric trackers

Stamford, Connecticut, US

• Aided in managing the sponsorship of the Allstate college football account by developing on-site activation of event marketing materials, staffing, promotions, and tailgating sweepstakes for 2013 football season
• Coordinated event calendar consisting of more than 50 events across Allstate's 78 partner net schools
• Increased event lead generation entries by 14% from 2012

Chapel Hill, NC, US

London, GB