Kelly Ferguson

Kelly Ferguson Email and Phone Number

President and CEO @ Meyocks
West Des Moines, IA, US
Kelly Ferguson's Location
West Des Moines, Iowa, United States, United States
Kelly Ferguson's Contact Details

Kelly Ferguson work email

Kelly Ferguson personal email

n/a
About Kelly Ferguson

Operating at the intersection of marketing, finance, and technology to help clients create marketplace meaning. Executive leader empowering teams to share their time, talent and commitment to do meaningful work. More than a quarter century developing and executing marketing strategy. Geeked out about applying big data to marketing applications before it was cool. MBA with finance concentration.

Kelly Ferguson's Current Company Details
Meyocks

Meyocks

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President and CEO
West Des Moines, IA, US
Website:
meyocks.com
Employees:
109
Kelly Ferguson Work Experience Details
  • Meyocks
    President And Ceo
    Meyocks
    West Des Moines, Ia, Us
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  • Meyocks
    President & Ceo
    Meyocks Jan 2024 - Present
    West Des Moines, Iowa, United States
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  • Meyocks
    Part Of The Team
    Meyocks Jun 2009 - Jan 2024
    West Des Moines, Ia
    I lead teams that shape communication, marketing and overall business strategy for a variety of clients in agriculture, healthcare and food categories. In addition to leading account service for a key agency client, I also have responsibility for digital strategy and marketing research across the agency. As part of the agency's executive team, I oversee finance, accounting, human resources, IT and facilities.
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  • Amin Worldwide
    President, Americas Region
    Amin Worldwide Jun 2023 - Present
    The Advertising & Marketing Independent Network (AMIN) Worldwide is an alliance of over 50 independent marketing agencies, packed with award-winning talent and experience, across the Americas, Europe, Africa, the Middle East and Asia Pacific. We first put our heads together back in 1932 and have been expanding the reach of our members ever since.
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  • Amin Worldwide
    Board Member, Americas Region
    Amin Worldwide Jun 2019 - Jun 2023
    United States
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  • Agdata, Lp
    Strategic Account Manager
    Agdata, Lp May 2002 - May 2009
    Charlotte, North Carolina Area
    January 2009 to May 2009: Located in AGDATA's Cambridge, ON, office overseeing analytical projects and database marketing activities for a portfolio of clients in the Canadian market.May 2002 to December 2008: Located in AGDATA's Charlotte, NC, corporate headquarters overseeing a wide range of processes and projects in support of a single client’s database marketing activities. Projects included a large and complex rebate fulfillment system (several hundred million dollars in annual disbursements); a cooperative promotion allowing a diverse set of my client's channel partners to mass customize promotional offers to their customers; a business process engine to streamline management and stewardship of a biotechnology product; and sophisticated customer data mining and statistical analysis projects.
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  • Meyocks & Priebe Advertising
    Account Service Roles
    Meyocks & Priebe Advertising May 1998 - May 2002
    Supervised $5 million worth of relationship marketing activities for a major client (performance marketing, channel support, direct mail, lead generation, targeted media, coordination with overall integrated communication campaigns). Before that, managed more than $1 million worth of database marketing activities for another major client (direct mail; telemarketing; lead generation, qualification and scoring; customer research; sales data mining and propensity-to-buy modeling).
  • Meyocks & Priebe Advertising
    Intern
    Meyocks & Priebe Advertising May 1994 - May 1998
    Various internships and short-term assignments in print production, database marketing, media planning and account service while attending university.
  • The Clarinda (Ia) Herald-Journal
    Staff Writer
    The Clarinda (Ia) Herald-Journal Aug 1992 - May 1998
    Covered city council, school board and other local government beats for hometown newspaper with circulation of 5,000 and staff of about 10 while attending high school and university. Also managed darkroom for two years and edited/designed the front page for three years. (Various part-time and full-time arrangements over 5 years).

Kelly Ferguson Skills

Market Research Marketing Strategy Marketing Communications Marketing Advertising Integrated Marketing Business Strategy Data Analysis Sql Direct Mail Social Media Marketing Email Marketing Management Direct Marketing Marketing Research Strategy Media Planning Database Marketing Sales Pl/sql Relationship Marketing Microsoft Office Account Management Digital Marketing Ms Office Suite Marketing Operations Marketing Effectiveness Financial Analysis Marketing Management Brand Development Competitive Analysis Lead Generation Market Analysis Digital Strategy Online Marketing Oracle Sql Vba Spss Media Buying Small Business Financial Management Human Resources Employee Benefits

Kelly Ferguson Education Details

Frequently Asked Questions about Kelly Ferguson

What company does Kelly Ferguson work for?

Kelly Ferguson works for Meyocks

What is Kelly Ferguson's role at the current company?

Kelly Ferguson's current role is President and CEO.

What is Kelly Ferguson's email address?

Kelly Ferguson's email address is ke****@****son.com

What schools did Kelly Ferguson attend?

Kelly Ferguson attended Unc Charlotte Belk College Of Business, Northwest Missouri State University.

What skills is Kelly Ferguson known for?

Kelly Ferguson has skills like Market Research, Marketing Strategy, Marketing Communications, Marketing, Advertising, Integrated Marketing, Business Strategy, Data Analysis, Sql, Direct Mail, Social Media Marketing, Email Marketing.

Who are Kelly Ferguson's colleagues?

Kelly Ferguson's colleagues are Daniel Mccue, Lynda Meyocks, Wendy Parish Konen, Megan Hovey, Jo First, Kiana Weitl, Kathryn Wirtz.

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