Kyle Hoffman

Kyle Hoffman Email and Phone Number

Marketing & Business Executive | CMO of Wellow | DTC business strategist helping brands scale @ Function Growth
Kyle Hoffman's Location
New York, New York, United States, United States
About Kyle Hoffman

As the Director of Growth Strategy at Function Growth, I apply behavioral science, C-suite expertise, and cutting-edge technology to drive exceptional growth for our portfolio of clients. I work with a diverse and talented team of growth experts, business consultants, and advisors to deliver data-driven and customer-centric solutions for emerging and established brands across various industries.I am also the co-founder and CMO of Wellow, a D2C company that makes ultra-soft compression socks out of bamboo. Wellow combines health, sustainability, and social impact to create a product that people love and trust. We use WellowFit, a unique compression level that provides comfort and support, to help our customers improve their blood flow and wellness. I am passionate about building brands that make a positive difference in the world and challenge the status quo.

Kyle Hoffman's Current Company Details
Function Growth

Function Growth

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Marketing & Business Executive | CMO of Wellow | DTC business strategist helping brands scale
Kyle Hoffman Work Experience Details
  • Function Growth
    Director, Growth Strategy
    Function Growth Jan 2022 - Present
    New York, New York, United States
    Function Growth is XenoPsi Ventures’ (XPV) growth accelerator that applies behavioral science, seasoned C-suite expertise and cutting-edge technology to drive exceptional growth for its portfolio of clients.
  • Wellow
    Co-Founder / Cmo
    Wellow Oct 2021 - Present
    United States
    Socks can be more powerful than you think. At Wellow, we believe small acts can make a BIG impact. Our ultra-soft compression socks made out of bamboo help people take one step towards better health. We use WellowFit to achieve a unique compression level that gently wraps around feet, ankles, and legs to provide enough support to stimulate blood flow but be comfortable enough to wear all day.
  • Xenopsi
    Venture Partner
    Xenopsi Sep 2021 - Present
    New York, United States
    XenoPsi is a brand incubator and venture firm providing financial, marketing, and intellectual capital to a growing portfolio of companies.
  • Hoffman Growth
    Business Consultant
    Hoffman Growth Feb 2021 - Oct 2021
    California, United States
    Fractional growth, ecommerce, and marketing leadership.Lead marketing vision, strategy, and execution, encompassing brand awareness, customer acquisition and retention across all marketing channels. Including reporting, budget and KPIs that support overall business strategy and financial goals.Work with mission-driven companies like Parker Clay, Halfmoon, B Yoga, and more
  • Glas Inc.
    Director Of Marketing
    Glas Inc. May 2018 - Feb 2021
    Greater Los Angeles Area
    Glas is a well-capitalized market-leading company on a mission to end combustible tobacco. I developed, evaluated, and implemented strategic direction of D2C/Ecommerce business & systems.
  • Hawke Media
    Director Of Marketing & Growth Strategy
    Hawke Media Oct 2016 - Feb 2018
    Strategists serve as CMO-level leadership for clients, providing insight into their existing business opportunities, competitive landscape as well as the short and long-term game plan for achieving their business goals. Whether it’s customer acquisition, a full rebrand, product expansion or priming yourself for a capital raise, we’ve got you covered. Because of the breadth of clients and industries we cover, we have access to some of the most cutting edge tools and insights to help scale revenues, increase brand awareness and customer retention — all at the highest ROI and lowest cost.We act as a client's CMO and in-house advocate who understand their business situations, challenges, and unique marketing needs. We collaborate with in-house teams to define marketing strategies, tactical execution plans, and KPI reporting. In this position, we provide findings, insights, and actionable recommendations as a valued member of the client's executive team.
  • Hawke Media
    Senior Media Buying Manager
    Hawke Media Oct 2016 - Feb 2017
    In addition to managing client initiatives and overseeing large budgets, we're also responsible for growing our internal team. This involves everything soup to nuts; from recruitment to interviewing to training to management. Outside of personnel, we're also responsible for improving our processes, vetting new platforms, and boosting efficiency.
  • Hawke Media
    Media Buying Manager // Strategy Associate
    Hawke Media Mar 2016 - Oct 2016
    We utilize programmatic ad buying partners, including Amazon, the Google Display Network, Native Ad partners, Mobile Ad Network partners, and the Facebook Exchange. Our digital advertising experts design and execute campaigns centered around your goals. Using demographic, interest, geographical and/or online behavior-based targeting, we are able to reach the right customers at the right time to help grow your business. We create Search Engine Marketing (SEM) Campaigns to reach your customers at the right time through targeted keyword bidding. We take an analytical approach to our campaign management and have all the latest tools to generate unique strategic insights and reporting. We are constantly testing to seek the optimal combination of keywords, text ads, landing pages, and more to ensure we are optimizing spend and exceeding goals.Reach target audiences with the right messaging on social media. Using advanced targeting options now available across all major social media advertising networks, we can deliver highly targeted ad placements and reach even the most granular of audiences.
  • Hawke Media
    Marketing And Operations Associate
    Hawke Media Oct 2015 - Mar 2016
    Hawke Media // We work with clients such as Red Bull, Verizon, Evite, Planet Blue and many more, we are able to grow and transform businesses.www.HawkeMedia.com
  • Self-Employed
    Digital Marketing & Growth Consultant
    Self-Employed Oct 2014 - Aug 2015
    Santa Barbara, California Area
    Online marketing services for local brands and companies.
  • The Barbour Shop Digital Marketing Agency
    Marketing Intern
    The Barbour Shop Digital Marketing Agency Feb 2015 - Mar 2015
    Santa Barbara, California Area

Kyle Hoffman Education Details

Frequently Asked Questions about Kyle Hoffman

What company does Kyle Hoffman work for?

Kyle Hoffman works for Function Growth

What is Kyle Hoffman's role at the current company?

Kyle Hoffman's current role is Marketing & Business Executive | CMO of Wellow | DTC business strategist helping brands scale.

What schools did Kyle Hoffman attend?

Kyle Hoffman attended Ucla.

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