Ke Cheng Email & Phone Number

Shanghai, China

1.Data Processing: Proficient in using data processing tools such as SQL, Aeolus, and Excel. Capable of extracting data based on business requirements, building dashboards for daily monitoring, and performing fluctuation analysis on abnormal data. Successfully built 5 dashboards and generated 15 weekly reports.2.Business Breakdown: Identified the role and growth direction of TikTok Shop partner. Collaborated on OKR formulation and systematically broke down business goals into specific, actionable steps.3.Live Stream Monitoring: Proficient in e-commerce content and live streaming management methodologies. Skilled in analyzing key KPIs, boosting organic traffic, and optimizing high-conversion product selection and assortment strategies.

Shanghai, China

Follow up on a seris of projects called MEET THE LEGEND, during which I do1. Influencer Selection: To generate a buzz and boost social media visibility, influencers were chosen based on their channel impact and audience profile. This approach greatly increased exposure on platforms like Weibo and Douyin, resulting in 314 million total impressions and 713,000 interactions.2. Communication Planning: To enhance awareness of both internal and external events, media resources were efficiently managed and allocated. Coordinated with partners on content materials to ensure high-quality content across all stages and channels. Focused on vertical channels like Dongqiudi, with targeted consumer and business communications throughout the event.3. Precision Operation: To maximize UGC engagement, the event's operational phases were carefully planned. Multiple content releases were used for promotion, and diverse ticketing methods were implemented, ensuring a high-quality audience and effective extended reach.

Master Of Science - Ms, Strategic Marketing

Bachelor Of Arts - Ba, Communication, General, 3.8/4.0

Activities and Societies: Basketball, chorus I spend an unforgettable 4-year journey here.