Kearsten F. Walden Email & Phone Number

As Co-Lead of the Black Employee Resource Group (Black ERG) at the National Wildlife Federation, I am dedicated to fostering a vibrant, inclusive, and empowering community that supports Black staff. In this role, I collaborate with ERG members, organizational leadership, and other ERGs to champion equity, justice, diversity, accessibility, and inclusion initiatives. My efforts ensure that Black voices are amplified, systemic barriers are addressed, and the well-being of Black employees—mind, body, and spirit—is prioritized. Key Responsibilities: - Community Building: I create a safe and inclusive space for Black employees to connect, share experiences, and celebrate culture. - Advocacy: I work to identify and address systemic inequities within the organization and promote policies that enhance equity and justice for Black staff. - Collaboration: I partner with NWF leadership and other ERGs to ensure Black perspectives are integrated into organizational strategies and conservation efforts. - Program Development: I organize and oversee events, discussions, and initiatives that support professional growth, personal wellness, and cultural awareness. - Representation: I act as a voice for Black employees in internal and external conversations, ensuring visibility and recognition for their contributions to NWF and the environmental conservation movement. - Communication: I share relevant updates, resources, and opportunities with ERG members and advocate for their needs across the organization. In this role, I am committed to fostering a culture of belonging and equity within the workplace, strengthening NWF’s mission by ensuring it reflects the diversity and richness of the Black experience.

Mavadon Creative is not just a company; it's a dynamic force of creativity, strategy, and innovation dedicated to empowering small businesses in the ever-evolving world of digital marketing and social media. With a vision to illuminate the path to success, Mavadon Creative is your partner in every step of the marketing journey.Experience Meets Innovation: With years of experience under my belt, I blend the wisdom of tried-and-tested methods with the spark of fresh ideas. I thrive on the excitement of staying ahead of trends and adapting them to fuel your brand's growth.Strategic Prowess: Crafting a winning strategy is an art. I take the time dive deep into market research, competitor analysis, and trend forecasting to develop data-driven, result-oriented strategies that drive your brand forward.🎨 Creative Brilliance: Content is king, and creativity is its crown. Mavadon Creative takes pride in the ability to craft compelling content that resonates with your target audience. From captivating visuals to engaging copy, I infuse creativity into every piece of content I create.🤩 Gut Instincts: Sometimes, it's not just about the data; it's about that gut feeling. My instincts have been honed by years of experience, allowing me to make informed decisions and seize opportunities that others might miss.Digital Domination: I understand the digital landscape like the back of my hand. From social media management to SEO optimization, my digital marketing services are designed to ensure your brand shines brightly in the online world.Client-Centric Approach: Your success is my success. I believe in open communication and collaboration, ensuring that your goals and aspirations are at the forefront of every strategy I craft.

Norfolk, Virginia, United States

As the Marketing & Communications Manager at Norfolk SPCA, I served as a dynamic leader, driving impactful results and elevating the organization's brand recognition and affinity. My role encompassed the following key achievements:Team Leadership: Led and motivated a high-performing team of two direct reports, fostering a collaborative and innovative work environmentto achieve our marketing and communications goals.Strategic Social Media Presence: Developed and implemented cutting-edge strategies and guidelines for our social media presence, creatingengaging content that captured the hearts of our followers and supporters.Robust Marketing Planning: Designed and managed a comprehensive marketing plan and budget, driving sustainable and profitable growthwhile maintaining a keen focus on our mission and values.Fundraising Support: Collaborated closely with the Development Department, providing both digital and traditional content that played apivotal role in fundraising efforts and attracted passionate donors.Compelling Visual Content: Produced captivating collateral, photographs, and videos showcasing adoptable animals and the inner workings ofthe shelter. This visually appealing content heightened our visibility and encouraged engagement with our mission.

Norfolk, Va

As the Social Media & Marketing Coordinator at the Virginia Zoological Society, I played a pivotal role in advancing the organization's mission and engaging our community via:Digital Storytelling: As the voice of the Virginia Zoo, I cultivated a vibrant online presence by consistently creating and sharing captivating content on social media. This content not only promoted Zoo activities but also highlighted our conservation initiatives and animal experiences, fostering a strong and passionate online community.Strategic Planning: Developed and presented comprehensive social media marketing plans to the Communications Director, demonstrating my ability to align digital strategies with organizational goals. I harnessed my skills in graphic design, photography, and videography to craft visually compelling content that resonated with our audience.Data-Driven Insights: Monitored, analyzed, and provided valuable insights into ongoing social media and marketing campaigns, enabling data-driven decision-making and continuous improvement in our digital outreach efforts.Multifaceted Support: Collaborated with the Marketing Department on various fronts, including drafting press releases, managing email campaigns, curating engaging newsletters, updating website content, and producing printed materials like the quarterly Zoo Review.Inclusivity Advocacy: As co-founder and co-chair of the IDEA (Inclusion, Diversity, Equity & Accessibility) committee, I championed diversity and equity initiatives within the organization, fostering an inclusive environment and promoting meaningful change.Project Management: Successfully served as Project Manager for key initiatives, such as the Zoo's mobile app, website redesign, digital media library, digital media buying, augmented reality tour, and OTT commercials. These projects showcased my ability to lead cross-functional teams and drive innovation.

Virginia Beach, Va

During my tenure as the Web Marketing & Promotions Manager at VistaGraphics, Inc., I demonstrated a strong commitment to building brand loyalty and driving results. Here are some key highlights from my role:Social Media Mastery: I was responsible for curating and maintaining all associated VistaGraphics social media platforms, fostering a vibrantonline presence. I actively monitored conversations, engaged with readers, and skillfully responded to inquiries, thereby cultivating brand loyalty and driving sales through meaningful interactions.Strategic Metrics: I developed and implemented social media metrics to assess engagement and return on investment (ROI), providing valuableinsights that informed decision-making and optimized our digital strategies.Email Marketing Expertise: Proficient in creating and distributing impactful promotional emails for both clients and in-house campaigns and events, I utilized email marketing as a powerful tool to reach and engage our target audience effectively.Editorial Collaboration: I worked closely with the editorial team to maintain a robust web editorial calendar, ensuring that content was timely, relevant, and aligned with our marketing goals.Engagement Initiatives: I conceived, executed, and managed all online contests, surveys, and polls, driving user engagement, data collection, and audience interaction.Project Management Excellence: I served as a Project Manager for pivotal initiatives, including the Coastal Virginia & Lynchburg magazine's BEST OF online contest and digital media buying.

During my temporary contract assignment at H&R Block, I played a critical role in driving marketing initiatives and ensuring brand consistency at both district and office levels. Here are the key highlights of my contributions:Strategic Collaboration: Collaborated closely with District Managers to identify and prioritize weekly marketing opportunities within the district of 22 locations, demonstrating a keen ability to adapt and respond to evolving needs.Local Marketing Expertise: Assisted Office Leaders in crafting and executing tailored local marketing plans that harnessed the unique strengths and opportunities of each office and its retail trade area. These plans were designed to enhance brand presence and drive engagement with the local community.Event Leadership: Took charge of leading local marketing events and street team tactics, recognizing their potential to significantly boost growth within the District. My efforts in organizing and executing these events contributed to increased visibility and engagement.Brand Management: Maintained a strict focus on consistency and compliance with brand management guidelines, ensuring that marketing activities adhered to the company's brand identity standards. This commitment was vital in upholding the brand's integrity.Creative Collateral Production: Leveraged design skills to create, produce, and distribute compliant topical tax support collateral essential for executing local marketing tactics and programs. These materials played a crucial role in conveying key messages to the target audience effectively.

Rio Grande, Nj

During my brief work as a Graphic Artist & Client Relations Specialist at the Cape May County Herald, I played a pivotal role in delivering impactful visual content for both print and web platforms. Here are the key highlights of my responsibilities and accomplishments:Strategic Design: I applied my creative expertise and proficiency in Adobe Creative Suite to design captivating print and web advertisements for a weekly newspaper publication and specialty seasonal publications. My designs not only met high aesthetic standards but also effectively communicated our clients' messages to the target audience.Client-Centric Approach: I served as a liaison between clients and the creative team, conducting in-depth meetings with clients and account managers to gain a deep understanding of their business objectives and design requirements. This client-focused approach allowed me to tailor designs that precisely matched their needs.Concept Development: Leveraging my ability to interpret clients' business needs, I consistently developed innovative design concepts that aligned with their purpose and branding goals. This approach resulted in visually compelling and effective marketing materials.Collaborative Teamwork: I thrived in a dynamic, cross-functional environment, working collaboratively with diverse professionals including printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers, and marketing specialists. This collaborative spirit ensured seamless project execution and enhanced the quality of our creative output.

Richmond, Virginia Area

RFW represents Virginia and the surrounding area’s top models, leading designers, skilled production staff, choreographers, and stylists. This ultimate combination delivers unforgettable events around Richmond and represents many of the industry’s top organizations and charities. Every year, RVA Fashion Week has been committed to collaborating with local businesses and designers to display Richmond’s style, creativity, street culture, and elegance through fashion.

Wildwood, Nj

JuanPablos.com, GoodfishGrill.com, CattleNClover.comWith social media, B2B & B2C marketing, night life promotions, event planning, graphic design, branding and reputation management, I helped to drive sales, increase online and community presence and make these restaurants a go-to for tourist visiting Wildwood.