Keegan Lamar Email & Phone Number

Castle Rock, Co, Us

Denver, Co, Us

Denver, Co, Us

- I help athletes uncover how to develop their unstoppable mindset in sports, business, and life through powerful coaching focused on core energy, our decision-making processes, and growth.- I partner with Executives and Entrepreneurs to help them mitigate distractions, set powerful goals, and implement disciplines to find massive success.- I lead groups to discover how they can find individual fulfillment while staying true to the organization's larger vision.- Host of the Unstoppable Mindset Podast where I interview inspiring individuals about their life's challenges, how they overcame them, and the mindset they carry with them to achieve at the highest level.

Stamford, Connecticut, Us

- Manager for Project Delivery Management team which owns over 20 projects across the Charter portfolio- Lead culture, success criteria, mentorship, and documentation for entire Digital Platforms Agency project initiatives- Create goals and reporting for Directors and VPs on group success metrics- Constantly define new and innovative ways to do more with less

Stamford, Connecticut, Us

- Act as the lead Scrum Master and Product Owner for the Development Enablement group within the Spectrum Consulting division- Manage GitLab and other project management systems between multiple teams to help coordinate efforts, ensure timely delivery, and facilitate communication between the consulting team and the enterprise stakeholders- Implement scalable strategies including scrum-ban, Agile, and other methodologies to allow a lean team to effectively manage multiple projects as new work is proposed - Own all team ceremonies including grooming, stakeholder updates, retrospectives, and other ceremonies to constantly find opportunities to improve team operations

Englewood, Co, Us

- Oversee all Work Force Management and Oracle Field Services IT project intake, refinement, prioritization, and deployment within DISH IHS- Partner with business to refine new initiatives and help define features from a behavioral and technical requirement perspective- Run development team as both a product owner and scrum master – ensuring prioritized business work is completed within necessary timelines while also facilitating individual team needs to remove blockers on work in flight- Lead all agile ceremonies, understand growth opportunities, and measure team progress- Implement developer task tracking hours spent towards development initiatives – giving management and business a clear view of LOW estimates vs. actual time spent on capitalized projects- Lead IHS Product team initiative of creating a standard for defining Agile ceremony purposes & responsibilities, story creation & point estimation, and sprint planning & acceptance for all DEV teams- Partner with Agile Center of Excellence to implement Agile disciplines and run agile health assessments to define areas of focus and growth- Work with department management to help run product management retrospectives to uncover areas of growth and help create action plans towards defining IHS department’s ideal state in alignment with company’s overall values

Denver, Co, Us

- Work with Product Management team within agile framework to enhance feature definitions, story progression, operational flow, and assist with customer & competitor research.- Create well-structured and detailed user stories including the business case, acceptance criteria, and implementation notes for easily digestible developer work.- Maintain a groomed backlog of user stories for multiple features.- Coordinate with PMs/Pos/Dev and other teams to address scope issues, prioritization, and dependencies- Work with Marketing teams to help coordinate ABM strategies for key client lead capture and conversion- Ensure progress and delivery of committed developer work including troubleshooting, facilitating design sessions, and contributing business requirements to help architecture acceptance of service designs- Own the final reviewing and acceptance of all user stories, handle story requests that do not originate within the product team and negotiate user story scope/feasibility based on constraints.- Be a subject matter expert on all epics that I am a part of and speak from a place of knowledge to all stakeholders regarding the state, progress, and completion of all epic aspects.- Lead, train, and manage offshore development teams- Assist in team retrospectives after sprints and PIs have completed, identifying positive efforts and areas of improvement moving forward.

Denver, Co, Us

- Effectively own all facets of product marketing for multiple segments, developing product brand, customer value and advertising language, aligning product releases with demand generation campaigns, and managing all demo coordination and reporting.- Develop ABM strategies for large accounts including 1:many and many:1 marketing strategies to drive specific value for key business accounts.- Leverage Marketo email marketing platform to communicate product releases, marketing content, and value proposition.- Implemented software capable of linking and tracking revenue performance of demos to Salesforce and Marketo campaign initiatives.- Lead marketing analytical analysis to develop ongoing strategies and optimize marketing delivery.- Gap analysis on marketing functions for key customer segments, identifying areas where we can market better and reach customers more effectively.- Partner with marketing operations to ensure analytics are being captured including customer list population, customer lead routing, and pipeline continuation for customers.- Partner with Demand generation to create specific content for lead nurturing including drip campaign email, webinar programs, and customer marketing flow for conversion purposes.- Produced comprehensive product marketing collateral across multiple products, including buyer’s guides, white papers, eBooks, data sheets, and infographics.- Research consumer market to define purchasing habits within market segments by engaging in buyer persona interviews and creating market solution handbooks.- Assist Sales Enablement in the development of competitive intelligence firmographics, deal strategy, and direct competitor strategy for all products.

Denver, Co, Us

• Manage all acquisition efforts (E-Mail, SEO, PPC, Social Media, Events, Gym/Athlete Partnerships) to drive awareness and site sessions• Identify new opportunities to capture content and solidify new partnerships for brands• Manage all data and reporting; develop data analysis, trends, and offer actionable insights to executive team• Manage E-Commerce site development• Research new business software opportunities to streamline reporting process and data aggregation

Boulder, Colorado, Us

• Run company operations to ensure successful digital campaign launches for all digital platforms• Conduct market research with media team to define consumer segments and strategy for upcoming campaign media plans• Manage all data and reporting. Develop data analysis, trends, and offer actionable insights to media team and client• Optimize company-owned media buys, optimizing bids and targeting to drive KPI performance• Research new business software opportunities to streamline reporting process and data aggregation

Westminster, Co, Us

• Execute monthly training sessions resulting in expanded client knowledge about new software capabilities to ensure all business goals are accomplished by leveraging technology• Build advanced MicroStrategy reports and Excel documents as well as in-depth analysis of customer data for clients. Provide insight on KPI performance and overall client campaign performance in order to refine advertising strategies and media buying tactics• Track client product utilization to help ongoing growth strategies and develop upsell pipeline for board of directors• Manage client onboarding to Trueffect’s platform and retrofit company systems to accomplish specific client goals• Assist other Client Managers in all management aspects of a client’s account. This includes planning, technical implementation, trafficking, reporting, and business reviews at campaign’s end• Hold weekly business reviews for clients and deliver performance metrics and analysis for ongoing campaigns

Westminster, Co, Us

• Troubleshoot technical issues regarding all Trueffect systems including: reporting, implementation, and general questions on a day-to-day basis for clients• Plan upcoming campaign trafficking with clients, QA any and all creative assets prior to trafficking (testing), maintain digital tags implemented on publisher sites (creative flight dates, rotation weights, creative targeting groups for tags), assist in client campaign budgeting as well as internal billing• Created and manage company-wide campaign health monitor report in ensuring proper functionality and assist clients in resolving any technical performance issues resulting in avoiding an average of $5k in blank impressions being served each day across all clients• Onboard new clients and integrate their creative agencies into the Trueffect system through extensive hands-on training• Manage the daily, internal financial pacing and margin report for company-managed client campaigns for finance, and provide top level analysis on performance for both clients and client managers

Louisville, Colorado, Us

• Developed business case analyses with CEO and VP for new products in order to create a feasibility report for product development and launch for 2 products currently being developed for the Department of Defense• Produced product and company logos for brand refresh• Product and brand strategy, design, and execution consulting for executive team• Ran reports SalesForce administrator for weekly financial forecasting meetings that I lead. Cut down reporting timeline by half• Create and present sales forecasting for upcoming company opportunities• Budget planning for conferences, tradeshows, and proposal projects • Assist CEO with Boulder Chamber of Commerce Strategic Marketing Committee

Boulder, Co, Us

• Initiated and completed feasibility study for new product launch; interviewed creative team for product specifications, researched competitive landscape based on product specs• Wrote product pitch, summary, competitive analysis, and business timeline for product launch; projected revenue outlook, and developed competitor matrix to position product based on user segment and application complexity• Created and edited video for New Belgium “Beer Mode” application for future clients• Developed and implemented relocation and liquidation plan for excess inventory; gifted inventory for clients, donated excess for tax write-offs, and saved agency 80% on storage costs

Chicago, Il, Us

Coordinate and manage sports clinics and camps for co-ed youth for a variety of sports for students from ages 3-13Referee seasonal sports including: basketball, soccer and footballBasketball instructor for elementary schools

Coordinated models with products for photos and videos used in brochures, catalogs, advertisements and online video

Fulfilled orders based on invoices; packed and shipped products across the U.S.

Cpc, Mental Performance Dynamics

Bachelor Of Business Administration (B.B.A.), Marketing/Finance