Keely Phillips Email & Phone Number

Amsterdam, North Holland, Netherlands

Based on my previous experience driving Nike By You online, I know intimately well that consumers today want personal, distinct and localized product made just for them. And fast. The challenge has been bringing this in to our physical stores, equipping our store employees to deliver a unique, member-led service experience that provides endless choice and personally made product in minutes.Knowing this alongside Nike’s goal of delivering best in class services and experiences both online and offline, I have created a new position within the company leading the development and execution of our Nike By You personalization service in-store. Where previously these types of services were inconsistently offered, I have driven a 365 approach to this new revenue driving, locally distinct product experience for Nike members. I have delivered the holistic strategy and an end-to-end infrastructure working across all critical functions from product development, merchandising, marketing to store operations, store employee training and reporting + analytics.Key Achievements:- I launched the first global iteration of our 365 Nike By You in-store service across multiple store concepts in key cities, proving out demand and the need for continued scale and growth: Paris House of Innovation, Niketown London, Nike Barcelona, Nike Glasgow and Nike Unite Neukölln.- I have identified and delivered a range of success metrics: (1) a completely new and operationalized revenue stream for Nike, (2) a uniquely personal product experience for members, (3) tangible member benefits that drive acquisition and retention in-store, (4) a platform for community co-creation elevating locally authentic and diverse voices including store employees, (5) distinct and locally relevant product proposition in store that drives new interest and traffic, (6) more meaningfully engaged members that represent stronger lifetime value for the company.

Beaverton, Oregon

Since joining NIKE BY YOU (NIKEiD) I have had the pleasure of re-building the marketing team and offense, while creating disruption for the brand and landing a new, consumer-centric service strategy for Nike customization. With a strong focus on consumer insights, innovative customization capabilities and associated experiences / services, I have co-positioned Nike By You to truly lead and serve this new co-creation generation in to the future.I led a new approach to cross functional integration of our future customization services, showcasing the importance of these brand levers to energize and serve a rich member experience and make what matters to the brand, matter more. (while also beating FY18 budget by 15%).

Portland, Oregon

Leading the digital marketing team in Emerging Markets was truly one of the most remarkable, humbling and significant roles I’ve had the opportunity to play in my professional career. My time was focused on developing a best-in-class digital marketing squad in the geo and across 9 territories, mapping talent and experience against the richly diverse spectrum of consumers we had the pleasure of serving. We built a savvy crew, got to work removing data-driven barriers for our “emerging markets” kid and grew engagement and biz across our commerce enabled Nike.com ecosystem that we launched in 21 territories, 19 time zones, 8 languages.

Beaverton, Or

My first gig at Nike was to support the evolution of Nike Sportswear from an “amplify” strategy to its own category. As a brand team we led the new category strategy by aligning product, sales and merchandising to a true end-to-end consumer driven concept portfolio across apparel and footwear. We focused the product strategy and engineered a new line of apparel offerings with a focus on sport style innovation. Tech Pack was my first project launching in FA13 as the most successful apparel launch at Nike, and continued to be my focus through 6 seasons, coming to life across Sportswear’s renewed digital ecosystem within Nike.com, new category concept doors and all Nike employees ;)

Clients: Nike Licensed – MLB, Dr. Martens, Oregon State University, University of California – Santa Barbara, Montana State Lottery and Boise Inc. •Strategically identified, developed and implemented all marketing and creative needs as they pertain to seasonal retail initiatives, event promotions and product media campaigns (e.g. 2012 Nike / MLB Shop Graphics, 2010 – 2012 OSU and UCSB Athletics, Dr. Martens’ Spring / Summer ’12 and Autumn / Winter ‘12 retail programs)•Responsible for organic business growth by increasing the volume and scope of work delivered to clients•Managed client profitability by forecasting account performance, meeting revenue goals, establishing ongoing financial relationships with key clients, and developing service delivery agreements (retainers, project‐fee).

Clients: Nike (Sportswear, Soccer, Women's Training, Action Sports)•Presented budgets, timelines, and creative to clients while building “buy-in” among multiple stakeholders•Navigated and facilitated client needs by collaborating with in-house design and production team to drive end goal•Maintained work flow as it pertains to project while providing detailed grids, work backs and presentations•Selected and managed production vendors, shipments and tracking in addition to on-site installation in retail, event and promotional environments•Organized and managed project completion documentation including billing, invoicing and client evaluations

•Managed marketing and media efforts for eight Alli Nationwide Events (Summer / Winter Dew Tour); media buys with respect to social media, TV, radio and print, local marketing partnerships and grassroots marketing initiatives•Developed and managed marketing plans and budgets for each individual market to maximize attendance at events and increase brand awareness •Managed relationships with agencies, vendors, and partners in each market while fulfilling all deliverables•Managed team of marketing coordinators; 2 National Marketing Coordinators and 5 Local Marketing Coordinators •Coordinated and developed hospitality for athletes / staff / VIP’s (post-event functions)•Conducted and managed market research efforts to identify consumer needs/wants and trends in the marketplace•Recapped events and presented results and strategy for future events to all senior leadership at Alli

•Developed, cultivated and executed all aspects of local marketing partnerships and promotions•Developed and executed local corporate sales plan including group and premium seat sales•Managed / trained grassroots marketing team on all aspects of collateral distribution and event promotions•Produced and coordinated floor show event entertainment for all stops on ‘07 AST Dew Tour

•Prospected and cultivated new sponsorships for the Rose Garden Arena and Memorial Coliseum•Created and sold marketing programs consisting of arena signage, events, and hospitality•Sold ancillary Global Spectrum assets such as event promotions and online properties•Managed all corporate partner accounts including creation of contractual agreement, implementation of sponsorship elements and overseeing account budgets

•Coordinated and organized game-time events and entertainment •Booked and managed execution of concourse entertainment i.e.; bands, games, clowns, etc.•Created revenue by soliciting / booking entertainment groups, and production of video assets from events •Worked with retail management to create in-game promotions for current merchandise promotions through creative displays, live modeling and distribution of coupons