Keenan Erwin Email & Phone Number

Glasgow, Gb

Glasgow, United Kingdom

- Head of Brand Team, budget management, reporting directly to CEO and the board on objectives and KPIs including generating qualified leads, increasing brand engagement, and client re-engagement.Brand, marketing, and content strategy- Brand research & analysis, brand positioning, brand architecture, stakeholder engagement, & partnerships- Responsible for developing and delivering our Brand Plan against strategic objectives and KPIs, e.g., eSOV- Executing multi-channel brand and performance marketing campaigns - Developing and identifying new brand partnerships - Determining and tracking brand positioning via desk-based market research and net-promoter- Awards, case studies, livestreams, public speaking, blogs, events, workshops, films, PR, social ads, and content (copy + visuals) across social & marketing mix.Highlights- Building an award-winning agency culture: Campaign Best Places To Work 2020 & 2021, Sunday Times Best Places To Work 2020 & 2021, The Drum Agency Culture Award- Producer of highly successful brand & creativity podcast featuring Chris Do, Debbie Millman, Marty Neumeier, & more- Collaboration with Edinburgh College to host a day-long student project for student women for International Women’s Day- Launch & community management of Linkedin group to support creatives through the pandemic which now boasts 4,000 members- Brand Masterclass with Marty Neumeier- Researching, writing, hosting, and speaking for thought leadership events on strategic approach for brands to: flexible working, diversity & inclusion, sustainability, and B-Corp

Glasgow, United Kingdom

—Short Description—Strategic social media campaigns, member acquisition and sales strategy, paid social, and Adwords.—Long Description—My position at itison has been a great challenge so far! To date I've been tasked with:- Implementing new strategies and tactics for member acquisition and sales - Working with media partners in target markets- A large portion of my work consists of managing and optimizing all Facebook ads, reaching 7.5M people per month through a variety of ad types: dynamic creative, collections, canvas, Instagram stories, Messenger bots, and more- Developing comprehensive marketing strategies for member acquisition and sales- Content personalization based on RFM customer database analysis using SQL - Plenty of video editing—Highlights—- We recently finished a campaign for the city of Manchester where we hit our target of gaining 100,000 members prior to launch. I was able to keep our costs under budget by a significant margin- I helped script, concept, and produce two videos: our hero video for the Manchester launch and one for itison for business (I actually have parts in both videos!)

Glasgow, United Kingdom

—Short Description—Social media marketing strategy, speaking & events, copywriting, content creation, and everything in between.—Long Description—With over four years of social media marketing freelance experience, this position with MadeBrave was my first working in an agency. I very much enjoyed the fast-paced environment and variety in work. At MadeBrave I was tasked with:- Creating comprehensive social media strategies (identifying objectives, audience profiling, channel strategies, content strategies & themes, brand representation, advertising, engagement guidelines, and KPIs)- Taking briefs from clients and making recommendations based on their business objectives- Fully managing social media channels and campaigns for clients and MadeBrave- Planning and hosting social media strategy and training workshops for clients (including Google, Unilever, SCDI, and the Glasgow Chamber)- Creating content and advertising plans- Writing copy for use on social channels and blogs for both MadeBrave and clients- Analysing social media strategies and creating in-depth reports for clients- Shooting DSLR photos, video, and delivering live content—Highlights—- I delivered a series of workshops on social media for Google’s Digital Garage in Glasgow- I delivered a talk in London for Unilever’s Future Leaders League on communicating your brand through social media- My team won a "THE DRUM Chip Shop Creative Award" for a video I scripted and co-directed- I coordinated and delivered a series of talks for the Scottish Council for Development and Industry to an audience of business leaders on branding and social media- I coordinated Glasgow's very first Glug event- I delivered a series of workshops in partnership with the Glasgow Chamber of Commerce- I created a social media campaign to raise £2,500 for Social Bite who provide meals and opportunities for the homeless across Scotland. I also created a really fun and engaging video to promote the campaign

—Short Description—Overall social strategy, PR, content creation, community management, copywriting, and analysis—Long Description—My work with Soma Games had me creating day-to-day content and managing their social media channels. I also put together social media launch campaigns for several video game titles, which in addition to creating social media assets, also included reaching out to influencers and writing long-form press releases. These included relevant links and all promotional visual and audio assets. I also optimised their bi-weekly video blog for posting on social media and managed their blog. —Highlights—- I ran a Snapchat geofilter contest at GDC16 in San Francisco, which was shared with thousands- I created a press release for one of their game titles which was then published by Fox News, Yahoo Finance, and several gaming publications

—Short Description—Overall strategy, content creation, copywriting, and analysis—Long Description—Saddleback brought me on as a consultant to help grow their social media channels and increase web traffic. Within the first year I had more than doubled their follower count, increased their engagement rate, and significantly increased both traffic and social media direct sales. Within two years, we added a Content Creator and part-time Copywriter to the social team. I also created an engagement strategy as well as a tone of voice and set of visual guidelines for our team and customer service to reference. During my time there I was tasked with:- Overseeing a social media team - Overseeing all social media marketing strategy and activity- The delivery of a weekly video blog, ensuring it was distributed across all of our channels- Briefing in and approving all creative (images and video) for social media- Ensuring a steady stream of blog content was created, either by myself or other team members- Working with social media influencers and publications to promote the brand on social media- Monthly, quarterly, and campaign-focused reporting- Assigning budgets and reporting on ROI- Editing and updating the website—Highlights—- My team won a "Social Media Maven" award from Retail Touchpoints who presented the award at a ceremony in NYC- I received a request from Vayner Media to review Gary Vaynerchuk’s latest title, "The #AskGaryVee Book" on pre-release since they were "big fans" of my work- Many marketing blogs have featured my work including Mark Schaefer's "{grow}" blog, Sonia Simone’s “Confessions of a Pink Haired Marketer”, Thoughtlabs podcast, and "The Kubby Show" marketing vlog- I wrote a guest blog post for The Simply Measured Blog, covering a very unique product launch campaign

Email, phone, chat, and various administrative tasks. I worked with the development and customer service teams to deliver top-notch customer service, especially for escalated and high-profile customers. I also wrote policy and created tools for use across the department.

Running the day-to-day for our Member Experience Team had me monitoring social listening, monitoring and engaging on our social media channels, and ensuring our response time was kept under 30 minutes. I was also tasked with posting daily content for new products and taking part in marketing strategy meetings.

Brand Management, Brand Management, A

Digital Diploma In Professional Marketing, Marketing

Education record