• Set up of campaigns, i.e. end to end campaign ownership, including monitoring optimizations, develop campaign strategy, and ideate with Sales, Account Management, and Analysis teams• On going general campaign analysis and optimization• Trading decisions (Bidding and buying of online media)• Regular monitoring of each campaign’s performance• Working with Sales, Account Management, and Analysis Team to ensure campaign performance is strong, the client objections are being met, and ensure outcomes are reflected in the insight reports• Liaising with the MiQ’s Analysis Team to ensure “We look for the correct variables” in each campaign• Retaining clients through delivering against ROI objectives including achieving a variety of KPI’s and optimizations• Scaling campaigns; increasing bookings month on month• Regular client reporting and feedback• Ongoing tracking Generating end of month billing reports for clients• Custom campaign planning, management, and reporting• Working with MiQ’s business support teams on the following:• Ad Trafficking• Client Reporting and Insights• Screenshots• Pixel Generation• General troubleshooting• Ongoing communication with international counterparts to ensure global standards are met (ie, Europe, US and India)• Managing client relationships specific to client performance by collaborating with Sales, Account Management, and Strategy teams• Maintain a working understanding of the company structure and analysis platform and products• Working with local and global legal teams on Smart Camp Automation• Working with local Trader Manager to assist in market OKRs• Complete ad-hoc tasks

• Helping customers locate groceries and merchandise around the store • Accomplish floor replenishments and shipments as needed to ensure customer satisfaction and size availability • Maintain store standards per visual presentation assessment direction to enhance the customer buying experience • Stocking fruits, vegetables, and all the grocery products on the sales floor as they sale

• Campaign set up, delivery and implementation.• Support execution of digital media campaigns in various DSPs including Google Display and Video 360 (DBM), Yahoo, and other demand-side platforms for a campaign set up, ad trafficking, targeting, creative uploading/sync and testing, audience assignment, and automated report generation.• Work in conjunction with the Digital Planners to provide strategic recommendations and strategies on a campaign.• Troubleshoot campaign delivery and pacing issues, address immediate issues such as disapproved creative, delivery discrepancies, tracking, and reporting issues. • Assist the Ad Ops team in terms of tag audit, generation, and implementation on client sites.• Performance monitoring, reporting, and optimization: Day-to-day support for monitoring and optimization of campaigns in demand-side platforms and other media buying environments.• Oversee and maintain regular reporting on campaign performance and share regular updates with key stakeholders.• Monitor market performance and provide timely recommendations for improving campaign performance. Use Data modeling tools and strategies to assess overall data performance and composition to aid campaign performance.• Work in collaboration with the Digital Media team and client on overall strategy, planning, and innovation.• Provide thought leadership for the deployment of recommendations on tactics, audiences, placements, and pacing for programmatic campaigns.• Communication and relationship building.• Actively participate and provide thought leadership during campaign briefings and other related digital media presentations.• Act as the programmatic expert for strategy, execution, innovation, and training for both digital and traditional teams.• Ensure knowledge sharing both internally to our teams and externally to clients as required.

• Streamline the social media path for the client website to create more reach to customers.• Align the website flow and design to bring a more engaging presence with efficient performance to the End-users.• Gathered specifications and other key details to meet requirements of site development.• Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM, and social media content.• Managed marketing campaigns to cultivate brand awareness and drive website traffic.

• Create, maintain, monitor campaigns for both Natural and Paid Search Campaigns to increase the website rank and for effective conversions. • Gaining business knowledge of client’s requirements, including financials, industry, competitive landscape, marketing channels to take strategic directions. • Possess an understanding of analytic planning and apply logical flow and hierarchy in collecting and tracking digital data. • Automation of potential tasks to reduce manual efforts and increase simplified reporting and delivery accuracy.• Report tracking is optimized using Javascript in Google Adwords and sharing reports to project stakeholders, agencies to define future roadmaps.• Design, Monitor, and offer support on maintaining Digital dashboard as per client’s request to display the project accomplishments through home-developed software.• Intrinsically performed Pacing and Optimization thereby to imrove the Campaign Performance• Troubleshoot Campaign issues and generate reports on the operations towards enhancement of the conversions on website

• As Ad-Trafficker Create, Setup & Monitor campaigns, report the delivery status of Search and Online Promotional campaigns and perform Presentation to study the Google Trends to indulge the best practice to amplify traffic and conversions • Supporting Digital media services for “ADARA” agency in the region of US, APAC, EMEA. • Campaign Management in DSP, Google DBM, DCM, Tag creation and implementation of DFA, Dart, Atlas, HTML5 creatives• Validate if the digital ads are aligned towards the guidelines and Policy Requirements • Managing the Display banner ads, Native ads, Video ads, Mobile ads, Facebook ads, Rich media tags & third-party tags to digital work • Optimize the Campaigns thereby based on the achieved metrics, to drive the Ads in an efficient way• Perform Monthly billing audits to verify the achievement of each campaign• Audit the Creatives using 3rd party tag-tester to setup the Assets error free• Generating performance, insights, and weekly metrics dashboard for the clients • Prepare weekly and Monthly insights presentations for the campaign to brainstorm new implementation ideas• Create Screenshots for Mobile, Tablet, and Desktop Devices of the published advertisement in the websites • Conduct training sessions for the pilot resources to fit the daily roles and responsibilities.