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Keerthy Pathur Email & Phone Number

Head of Marketing | Consumer Insights-driven Storytelling | Former Brand Strategist & Journalist at Stonefield Flavours
Location: Bangalore Urban, Karnataka, India 10 work roles 4 schools
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Role
Head of Marketing | Consumer Insights-driven Storytelling | Former Brand Strategist & Journalist
Location
Bangalore Urban, Karnataka, India
Company size

Who is Keerthy Pathur? Overview

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Keerthy Pathur is listed as Head of Marketing | Consumer Insights-driven Storytelling | Former Brand Strategist & Journalist at Stonefield Flavours, a company with 24 employees, based in Bangalore Urban, Karnataka, India. AeroLeads shows a matched LinkedIn profile for Keerthy Pathur.

Keerthy Pathur previously worked as Head of Marketing at Stonefield Flavours and Marketing Lead at Stonefield Flavours. Keerthy Pathur holds Executive General Management Programme, Business Administration And Management, General from Indian Institute Of Management Bangalore.

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Stonefield Flavours

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Profile bio

About Keerthy Pathur

Driven by a passion for storytelling and a knack for strategic brand building, I bring over 15 years of expertise in marketing and media. For the past four years, I’ve had the exciting responsibility of heading the marketing department at stonefield flavours, where, alongside an exceptional team, we’re shaping one of the most iconic brands in the flavour industry. Here, I am fortunate to merge my penchant for tastes and creative thinking in an industry that thrives on innovation.Honoured with recognition for Entrepreneurship and Excellence for spearheading Stonefield’s Fi 2024 project, our team was able to create a memorable brand experience, and also for leading the successful launch of Chocolatius, our flagship chocolate portfolio. Previleged to be also recognised for contributing to a recent 300% growth in our Beverage category—a milestone achieved through collaborative effort, strategic insights, and a deep understanding of our market.With a rich background as a brand strategist, I’ve shaped major campaigns for industry leaders like Apollo Health & Lifestyle, Myntra, and McDonald’s across the Asia-Pacific region. In a world of shifting consumer preferences, I am constantly learning and adapting, motivated by the challenge of staying ahead and making impactful connections between brands and consumers.

Current workplace

Keerthy Pathur's current company

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Stonefield Flavours
Stonefield Flavours
Head of Marketing | Consumer Insights-driven Storytelling | Former Brand Strategist & Journalist
bangalore, karnataka, india
Website
Employees
24
AeroLeads page
10 roles

Keerthy Pathur work experience

A career timeline built from the work history available for this profile.

Head Of Marketing

Current

Bangalore Urban, Karnataka, India

As the Marketing Head, leads brand's all marketing activities to enhance brand visibility and market share. Conduct in-depth consumer research to drive strategies, and oversee project management for expos, events, and campaigns. Collaborating closely with R&D and Creation teams, drive innovation and new product launches while maintaining brand consistency.

Jun 2024 - Present

Marketing Lead

Bengaluru, Karnataka, India

As the lead of marketing department, works towards increasing brand awareness and customer loyalty through successful marketing campaigns. Some of my KRAs include,1. Identifying and targeting new market segments, resulting in increased revenue and profitability2. Conducting market research to stay informed of changes in the market and the needs of.

Mar 2022 - Jun 2024

Marketing Communications Consultant

Federal Territory Of Kuala Lumpur, Malaysia

Works with the key leadership team to design and implement all branding and marketing strategies of the company. The work areas largely comprise of brand building, reputation management, digital branding, business communication etc.

Sep 2020 - Mar 2022

Marketing Communications Consultant

As the Marketing & Communications Consultant to India's first transition care center, leads the overall branding and content marketing initiatives. Works closely with the senior management team to churn out quality communication from the brand that truly reflects the outstanding quality of care it stands for.

Jun 2020 - Mar 2022

Corporate Communications Advisor

Bengaluru Area, India

As the Corporate Communications Advisor for SuVitas Holistic Healthcare, a transition care brand based out of Bangalore, India takes care of the thought leadership of its senior management team by advising on traditional & digital media strategy, writing editorial columns & LinkedIn articles

Jun 2018 - May 2020

Senior Brand Consultant

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

  • As Marketing Communications Strategist, advises the company on its overall marketing, digital and corporate strategies. Also looks into the branding activities of some of the key overseas clients of the company.
Oct 2018 - Jun 2020

Lead- Healthcare & Wellness

Bangalore

  • MADISON PR, TORQUE COMMUNICATIONS
  • As Manager, Brand Communications built the Healthcare & Wellness division at Madison PR by roping in medium-to-giant health & wellness brands from across the country for retainer and project partnerships
  • Responsible for business development, consulting brands including fortune 500 companies to build brand visibility and publicity with media by identification of required opportunities; execute extensive PR plans.
  • Brands Handled: Mc Donald's, Saab, Fed Ex, Flipkart, Myntra, Apollo Group, Abbott, Zoylo Digihealth, Achira Labs, Trivitron Healthcare et al.
Feb 2016 - Mar 2018

Tv Presenter & Editor

Kerala

  • DOORDARSHAN, JEEVAN TV, ROSEBOWL, Kerala Travel Explorer
  • Worked as Editorial-in-Charge for the English Travel Magazine, Kerala Travel Explorer writing & proofreading content, overseeing design etc.
  • Anchored two prime time travelogues, God’s Own Country (Malayalam) & Travel Guide (English) in Doordarshan & Rosebowl respectively. Also Presented English News Bulletin in Jeevan TV
Jun 2014 - Jan 2016

Sub Editor

Hyderābād Area, India

Headed the Lifestyle section of the national Health and Lifestyle magazine from Apollo group (From July 10, 2013) based at Hyderabad. The profile consists of deciding the monthly content of the magazine, coordinating with the contributors, writing and editing articles and overlooking the design.

Jun 2013 - 2014

Features Reporter

Kochi, Kerala, India

Worked as Features Reporter for Deccan Chronicle Newspaper, covering health and entertainment beats, featuring investigation stories in healthcare (city), heading 17 page supplement magazine ‘TV Guide’ and interviewing the who’s who in entertainment industry etc

Mar 2011 - Mar 2013
Team & coworkers

Colleagues at Stonefield Flavours

Other employees you can reach at stonefield.in. View company contacts for 24 employees →

4 education records

Keerthy Pathur education

Master Of Communication And Journalism, Currently; Communication And Journalism; English Literature, Third Rank In University Of Kerala

• Third Rank in University of Kerala for Master of Communication and Journalism • Third Rank in All Kerala Entrance Journalism Examination.

Graduation, English Literature (British And Commonwealth), Gold Medalist In English Literature

University Of Calicut

• Won Gold Medal for being the student who secured the Highest Marks in BA English Literature for 2006-09, University of Calicut

FAQ

Frequently asked questions about Keerthy Pathur

Quick answers generated from the profile data available on this page.

What company does Keerthy Pathur work for?

Keerthy Pathur works for Stonefield Flavours.

What is Keerthy Pathur's role at Stonefield Flavours?

Keerthy Pathur is listed as Head of Marketing | Consumer Insights-driven Storytelling | Former Brand Strategist & Journalist at Stonefield Flavours.

Where is Keerthy Pathur based?

Keerthy Pathur is based in Bangalore Urban, Karnataka, India while working with Stonefield Flavours.

What companies has Keerthy Pathur worked for?

Keerthy Pathur has worked for Stonefield Flavours, Suvitas, Quocent, Madison World, and Doordarshan Kendra.

Who are Keerthy Pathur's colleagues at Stonefield Flavours?

Keerthy Pathur's colleagues at Stonefield Flavours include Vinod Rajasekharan, Susovan Chatterjee, Anindya Ghosh, Malagouda Patil, and Sriju Nair.

How can I contact Keerthy Pathur?

You can use AeroLeads to view verified contact signals for Keerthy Pathur at Stonefield Flavours, including work email, phone, and LinkedIn data when available.

What schools did Keerthy Pathur attend?

Keerthy Pathur holds Executive General Management Programme, Business Administration And Management, General from Indian Institute Of Management Bangalore.

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