Kahyo Eguchi Email & Phone Number

• Created a brand strategy for new license, Aimee Kestenberg (Handbag designer adding eyewear category) o Discussed sales goals, overall branding, and packaging with licensee o Set product pricing o Tracked and analyzed sales, communicating closely with client to reach or exceed goals o Made recommendations for course correction if sales were not as strong as projected

• Interfaced with vendors to maintain production timelines and budget• Coordinated with overseas factories to ensure product compliance in each retail market (US, Europe, Australia)• Reduced costs of product development department by redesigning product and creating efficiencies in the development process

• Interfaced with key stake holders and legal counsel to prepare licensing contracts• Redlined all documents and contracts, resolving any documentation deficiencies through verbal and written communication • Developed a cross-functional strategy for business growth focused on brand awareness, resulting in increased communication from management to employees and clients, gaining trust and securing business• Analyzed consumer behavior and market research to streamline product line and… Show more • Interfaced with key stake holders and legal counsel to prepare licensing contracts• Redlined all documents and contracts, resolving any documentation deficiencies through verbal and written communication • Developed a cross-functional strategy for business growth focused on brand awareness, resulting in increased communication from management to employees and clients, gaining trust and securing business• Analyzed consumer behavior and market research to streamline product line and retail strategy• Created and managed all external and internal corporate communications; including newsletters and press releases• Create and manage all website development for multiple e-commerce initiatives (subscription box, branded website, Amazon FBA), including P&L management, data measurement, and digital marketing. • Oversaw compliance of all product and online business activity Show less

Ridgefield Park, Nj

• Managed $2.5MM in annual recurring revenue and $230,000 on Marketing Services• Led team of three Account Executives to achieve internal and external sales and profit objectives.• Managed and maintained relationships with 43 accounts, and successfully negotiated over 17 contracts in 2016. • Sold to multiple industries, mainly in the media, financial services, and telecommunications sectors. • Oversaw project timelines, deliverables and approval processes while monitoring… Show more • Managed $2.5MM in annual recurring revenue and $230,000 on Marketing Services• Led team of three Account Executives to achieve internal and external sales and profit objectives.• Managed and maintained relationships with 43 accounts, and successfully negotiated over 17 contracts in 2016. • Sold to multiple industries, mainly in the media, financial services, and telecommunications sectors. • Oversaw project timelines, deliverables and approval processes while monitoring product releases, pricing and development calendar milestones.• Reviewed scope of works with client and project management to ensure compliance, accuracy, and timeliness of projects• Prepared ad-hoc contract addendums Show less

Greater New York City Area

• Produced editorial content and press material for ads, articles, press releases, pitch letters and whitepapers. • Copyedited and provided art direction for all sales collateral including slicks, press kits, and presentations.• Managed social media accounts (Facebook, Twitter, LinkedIn, Google+, WordPress blog). • Pitched articles to media outlets and blogs, securing placement in print and online publications and improving the company’s reputation as subject-matter experts in the… Show more • Produced editorial content and press material for ads, articles, press releases, pitch letters and whitepapers. • Copyedited and provided art direction for all sales collateral including slicks, press kits, and presentations.• Managed social media accounts (Facebook, Twitter, LinkedIn, Google+, WordPress blog). • Pitched articles to media outlets and blogs, securing placement in print and online publications and improving the company’s reputation as subject-matter experts in the billing industry and within the verticals served. • Managed online corporate newsletter which grew from 25 client subscribers to over 300 industry professionals. • Coordinated all events associated with tradeshows and created an electronic invite and RSVP system, saving time, money and generating leads. • Maintained budgets for tradeshows and partnership programs. Show less

Greater New York City Area

Greater New York City Area

Ba, Marketing Communications

Activities and Societies: WERS, Emerson Records, EmComm

Associates Degree, Fashion Design