Melissa Hebert Email & Phone Number

Bloomfield, New Jersey, United States

Warm Thoughts is the country's largest marketing firm focused exclusively on the propane, heating oil, and HVAC industries. Responsibilities include:Expertly create copy and content focused on marketing for energy and HVAC businesses, collaborating with account managers, SEO specialists, and web designers and developersWrite original, dynamic content for new and existing websites to meet SEO best practices, fit into page designs, and show why our client is unique and outstanding in a competitive market, increasing organic traffic for some sites by more than 140 percent and sessions by more than 70 percentWrite blog posts for clients that are timely, engaging, and meet SEO best practices as well as provide content suggestions for social media managersConceptualize attractive themes, write and edit copy for seasonal promotions, PPC campaigns, email blasts, crisis communications, promotional vehicle wraps, and print newsletters

Greater New York City Area

Created high-quality copy and content focused on branding, marketing, and fundraising campaigns for education, advertising, real estate, and entertainmentManaged production of content from conceptualization to deliveryResearched, wrote, and edited news stories, blog posts, website content, brochures, infographics, press releases, advertising copy, magazine copy, fundraising solicitations, social media content, and email blasts using best practicesCommunicated with internal legal departments to ensure content met compliance standardsCopy edited, proofread, and fact-checked content

White Plains, Ny

Created, edited and published daily email newsletters for Westchester County Business Journal and Fairfield County Business Journal, and weekly real estate news newsletter, consistently meeting deadlines that had not previously been metCopy edited online news postings by reporters, adding photos, links, multimedia, keywords, headlines, captions and other features to improve SEOManaged social media accounts for companyCopy edited and proofread stories for weekly print issues of Westchester County Business Journal and Fairfield County Business Journal

Greater New York City Area

Provided constructive, supportive guidance and instruction to students taking an 8-week online copy editing course that includes the review of copy editing assignmentsAdvised students on using tools such as the Associated Press Stylebook, and the dynamics of collaborating with editors and writers

Cleveland/Akron, Ohio Area

Managed web content for a hyperlocal online news venture started by AOL which included updating website content as often as 7 times per dayCollaborated with regional and local editors and account managers to build brand recognition in the community to promote Patch Developed engaging content on various social media platforms including Facebook and Twitter increasing local Patch users by 70% Recruited, hired, supervised and edited work of as many as 6 freelancers

Elyria, Oh

Covered breaking news, police beats, local politics and criminal cases for Lorain County’s leading news source with award-winning print and electronic formats

Cleveland/Akron, Ohio Area

Developed web and print content focused on product and services branding for lifestyle companies including The American Gardener, the American Horticultural Society magazine Served as managing editor and contributor for a local non-profit membership magazine

Cleveland/Akron, Ohio Area

Developed online content for Ohio’s largest newspaper and news website, reaching 800k Sunday readers and as many as 500k daily site views Researched information and compiled news to create exclusive online content Wrote and edited stories that garnered as many as 1,500 - 3,000 hits daily with some days reaching 25,000 hitsCultivated expert sources nationwide including celebrities such as Bob Vila, Heloise, and various HGTV hosts Pitched ideas and researched topics for articles on home design, decorating and home improvement to contribute quality pieces to Inside & Out and Sophisticated HomeSupervised photo shoots on-site and in the photo studio used in the creation of eye-catching articles, blog posts and headlines

Cleveland/Akron, Ohio Area

Edited sports news for next day’s edition and feature copy for later publication including the selection and editing of photos, development of page designs, headlines and photo captions

Edited stories, compiled roundups for individual sports from wire copy, compiled sports news briefs packages, wrote headlines and cutlines and designed pages

Covered high school and recreation sports in a six-county area with responsibilities including season preview sections, game stories, features and post-season coverageAssisted in the creation of the paper's All-Central New York high school all-star teams, ran the selection meetings, supervised the photography and wrote the copy

Covered a variety of sports - high schools, professional, amateur and recreationalSupervised selection of our high school all-star teams - planning and running the meetings, organizing the information and photography, and designing the pagesServed as copy editor and page designer

Covered a variety of area sports - high school, professional, college, amateur and recreationalEdited copy and designed pages