Keira Heider Email & Phone Number

Greenville-Spartanburg-Anderson, South Carolina Area

• Collaborate with the EVP of Business Development, marketing team, and external marketing agency to establish and implement annual marketing strategies to achieve company-wide objectives for listings, services, recruitment and retention• Thoroughly vet marketing team’s processes and procedures, drafting and implementing changes as well as new processes to improve efficiency and workflow• Outline and define roles and gaps to establish team direction and individual ownership as well as create and fill necessary roles, thus increasing productivity and effectiveness• Manage and lead the marketing team by providing guidelines and guidance to personnel on the application of procedures, assigning tasks and projects, and monitoring and following up on specific tasks and project deliverables• Oversee event development and implementation, including annual awards ceremony, health and wellness initiatives, and DEI and philanthropic efforts, assisting where necessary• Formalize new initiatives as they arise, outlining goals, assignments, milestones, and deadlines• Facilitate marketing onboarding and conduct one-on-one annual marketing strategy sessions with sales agents• Execute internal and external communication, ensuring accuracy of information across platforms• Establish, oversee, and maintain an internship program

Greenville, South Carolina Area

• Established and led the vision for all current and future cultural assets of the City, including the Mauldin Cultural Center, Outdoor Amphitheater, and Mauldin Public Art Trail• Directed daily operations for the Mauldin Cultural Center, including budgeting, managing staff, booking venue rentals, implementing marketing strategies, and working with City officials to develop and improve policies as they relate to cultural assets and functions.• Built a four-member team, trained them in budgeting, marketing, scheduling, event planning, and volunteer coordination, and continued to guide them in their roles• Collaborated arts education instructors, third-party vendors, and other departments, including police, fire, public works, and recreation, to ensure the smooth execution of Cultural and City functions• Grew event days from five per year to 65+ per year, including community festivals, a farmers market, a concert series, theatrical productions and revues, and a public art trail• Doubled the attendance and cooker participation in the BBQ festival; doubled the amount of concerts, attendees, and vendor participation for beach music concerts; and implemented changes to the farmers market, positioning it for greater success • Established a theatre program by contracting a director to produce consistently sold-out shows, and expanded that program two years later• Established sponsorship opportunities along with an annual donor campaign • Oversaw a $650K renovation of the Cultural Center’s auditorium, which included new fire suppression, HVAC, telescopic and floor seating, tech equipment, electrical, and house lighting; uncovering and refinishing of original flooring and raised ceiling; stage extensions and upgrades; cosmetic upgrades; and addition of an accessible lift to the stage• Laid the groundwork and kicked off a $500K renovation of the Cultural Center which included a lobby, plaza, box office, catering kitchen, bar, storage, and restrooms

St. Augustine, Fl

The American Culinary Federation works to promote the professional image of American chefs worldwide through education of culinarians at all levels.• Responsible for planning, management, execution and evaluation of the organization’s meetings and event programming from inception to completion with events team, including national convention, regional conferences, programs, and meetings. • Coordinated logistics for event programs, including but not limited to management of events and culinary inventory, liaising with contractors, suppliers and related vendors, securing travel accommodations and transportation, securing presenters for tastings, cooking demonstrations and hands-on workshops, determining event flow and designing event floorplans, and supervising on-site functions and staff/volunteers. • Managed event expenses and controlled costs to ensure profitability goals were met/exceeded. • Managed data as related to events in event management systems, website, and mobile app. • Organized meetings with and supervised subsets of the conference and convention core teams comprising stakeholders from local chapters and national board, ACF event staff, hotel event staff and chefs, and volunteer leaders for assigned event segments.

St. Augustine, Fl

Responsible for planning, management, execution and evaluation of the organization’s meetings and event programming from inception to completion with events team. Events include ACF’s national/regional conferences, programs, and meetings. • Planned and set objectives with events team, ensuring the successful execution of events.• Supervised and organized assigned onsite functions and event staff/volunteers for the annual convention, conferences and ACF managed events.• Coordinated logistics for event programs, including but not limited to management of event and culinary inventory, liaising with contractors, suppliers and related vendors, securing travel accommodations and transportation, liaising with speakers/presenters, security, decor, and special requests.• Managed data as related to events/programs in iMIS, event management systems, and ACF website.• Ensured deadlines were met for creative and web development design, marketing/social media campaigns, exhibits/trade show management, and sponsorship fulfillment activation.• Managed event expenses and control costs to ensure profitability goals were met or exceeded.• Supervised specific subsets of the conference core team comprising internal stakeholders, event staff, and volunteers for the assigned event segments.• Attended and supported meetings with core team stakeholders, including ACF professional staff, stakeholders from local chapters and national board, and committee volunteer leaders.• Consulted with team members to troubleshoot challenges, making recommendations and providing solutions to ensure successful events.

Jacksonville, Florida Area

Jacksonville, Florida

Jacksonville, Florida Area

Rock Hill, Sc