Xinyi Guo Email & Phone Number

Somerville, Nj, Us

Somerville, Nj, Us

Parispanny, New Jersey

Salem, New Hampshire, United States

• Designed and executed Listing, A+ contents for the company's products on various e-commerce platforms, including Walmart, Amazon, Shopify.• Utilized MySql and Excel to analyze sales and inventory data, studying market trends for electronic products and providing reasonable recommendations to the manager. Utilized sales and back-end data to adjust advertising budgets, optimize sales strategies, and achieve higher ROI.• Conducted market research, created the brand story and positioning, and set up SKU and UPC for the pre-launch of the Mini PC. Also developed pricing strategy including markdowns and promotions. Prompted product to be launched on multiple platforms within a month.• Developed and implemented social media strategies and programs to engage potential customers and increase brand awareness. Produced weekly social media content on Twitter, Facebook, and Instagram. and assisted in managing promotional budgets. Analyzed consumer behavior using Google Analytics, providing recommendations for selling products on different platforms.

美国 加利福尼亚州 欧文

• Developed and executed lead generation campaigns on Facebook and LinkedIn, incorporating engaging ad copy, hashtags, and calls-to-action (CTA), and conducting A/B testing to boost conversion rates.• Created and implemented ungated and gated content on landing pages to enhance brand awareness and expand reach.• Crafted case study content and customer testimonials to communicate the company's services to B2B clients effectively.• Designed and executed marketing campaigns on LinkedIn, achieving a 3% conversion rate and increasing the company's customer pool

Waltham, Massachusetts, United States

• Conducted industry research, competitor analysis, and relationship mapping to inform the company of market opportunities. • Developed questionnaires to survey the user base; generated customer profiles and insights to guide brand proposition.• Analyzed social media performance and competitor landscape; produced social media strategy using POST analysis.

美国 麻塞诸塞州 沃尔瑟姆

• Analyzed possible competitors and compared to Manetu through different aspects, including what the competitor’s website/ social media platform looks like, delivering competitive analysis to the company• Understand Manetu (company/products) to see what makes Manetu unique from its competitors and how to build trust with customers; updated the sales pitch deck and created value proposition statement to the company

Waltham, Massachusetts, United States

Teaching Assistant for Managerial economics

China

• Analyzed financial statements and build the financial report in Excel to perform at the weekly meeting.• Evaluated investment opportunities, presented daily updates to the management team, and assisted in preparinginformation guides for the clients.• Contacted the clients, organized their feedback in the consumer database, and delivered it to the senior manager.

Shanghai, China

• Prepared promotional materials documents for Sales and Marketing team, with price ranges targeting different customer segments; conducted a cost-benefit analysis and decided on the product and customer-specific discounts• Classified customer profiles and provided Sales Manager with product information matching various customer needs; helping regional sales target customers by region and size; sourced and researched on potential clients to develop sales pitch deck.

Shanghai, China

• Checked and audited all exports' customs declaration information on product types and quantity• Aided execution of international trade orders and after-sale work of international trade orders; promoted servicesand ensured 100% customer satisfaction• Aided Accounting department by validating and processing reimbursement claims

Master Of Arts - Ma, International Economics And Finance

Activities and Societies: Teaching Assistant for Managerial economics (Brandeis University, 8/2021-12/2021, 8/2022-12/2023)Concentration.

Bachelor Of Arts - Ba, Economics

Minor in Business Administration Relevant Coursework: Micro and Macro-Economics, International Trade, Statistics, Econometrics, Financial.