1. Project Management- Oversaw ESTA's Business to Consumer related commerce, inclusive of E-commerce and Retailers.- Coordinated ESTA's OEM customisation projects for clients according to their needs.- Coordinated ESTA Team on daily operations to ensure timely and satisfactory delivery to clients.- Idealised and executed yearly marketing campaigns calendar for product launches and seasonal campaigns.2. E-commerce Management- Created and managed ESTA e-commerce on various channels such as es-ta.com, Shopee and Lazada- Coordinated purchase to fulfilment processes for third party e-commerce platforms like Krisshop and Watsons online.- Ensured consistent copywrite and brand message across all channels. - Created E-merchandising catalogue for clients.- Summarised Weekly and Monthly sales for management reporting.3. Retail Management- Established and managed retailers accounts to regulate prices and stocks.- Retailer includes boutique stores, pharmacies and supermarkets.- Worked with retailers for special promotions and giveaways to gain brand awareness and grow sales.4. Digital Marketing- Conducted monthly SEO checks on copywrite, backlinks, METAphrasing and brand information- Created and managed social media channels for brand awareness and shop functions.- Created content to update social media regularly with content plan.- Managed online advertisements like META Ads and Google Ads.5. Administrative- Presented monthly sales reports and marketing costs summary to management.- Assist Business Development VP and Manager in following up on new sales accounts and tender platforms.- Assist Business Development Manager for new product developments

1. Created digital merchandising boards, organised and managed quarterly Sell-ins / Showrooms for B2B customers.2. Created E-catalogues, organised and managed Sample Sales and Internal Sales for adidas staff and public visitors. 3. Complied statistics and designed newsletters for various campaigns.4. Research and organised reports for competitor analysis and macro-environmental analysis of Singapore’s market.

1. Worked with a team of officers and warrant officers to oversee and ensure training standards.2. Reviewed and revised training manual for Battle Induction Course

1. Food and Beverage cast member rotating through various roles in Front of House and Back of House operations in Tomorrow Land Terrace and Casey's Corner.