I am a Client Solutions professional with Pureprofile's Data & Insights function, a leader for online research, customer intelligence, communities, customer experience and performance marketing.I work closely with clients/prospects in the provision of sales expertise through opportunity assessment, market evaluation, financial evaluation and other marketing needs throughout the process. In the ever-evolving landscape of market research, the challenge isn't just about collecting data, but about ensuring its authenticity and relevance. At Pureprofile, we're dedicated to addressing this very challenge._______Prior to Pureprofile, I've worked at Kantar Profiles (previously Lightspeed Research) - a provider of online research services to research/media agencies as well as end clients such as major FMCG companies, luxury goods companies, telecommunications providers, financial institutions and others.I started off my career as a Consumer Insights professional with Nielsen's Retailer and Emerging Industries vertical. I partnered clients in the Retail, Automotive, Travel, Hospitality, Government and Consumer Durables space, providing analytical insights to drive business performance across their Asia Pacific operations. _______Specialties: B2C and B2B primary research, Trends Analysis,Customer Segmentation, Innovation, IT and Telecommunications, Branding, Segmentation Analysis, Competitive Strategy, Brand Health, Brand Track, Consumer Profiling, Consulting, Pro Bono, Account Management, Sales, Business Development, Client Development, Market Research.I am keen to expand my professional network. Please feel free to reach out to me: E: angsk.90@gmail.com
Pureprofile
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Head Of Sales, Data And Insights (Asia)PureprofileSingapore -
Head Of Sales, Data & Insights (Asia)Pureprofile Jul 2022 - PresentSingapore -
Client Solutions Director, Data & Insights (Asia)Pureprofile Sep 2020 - Jun 2022SingaporeEmployee no.1 for Pureprofile in Asia● May 2021 - Global Innovation Competition 2021 - Top 5 Finalist● Sep 2021 - Young ESOMAR Society (YES) Award, Insights Festival 2021 - Winner -
Client Development Manager, Southeast AsiaProfiles By Kantar Jul 2018 - Sep 2020Singapore -
Associate Client Development Manager, Southeast AsiaLightspeed Research Jan 2016 - Jun 2018SingaporeLightspeed is part of the Kantar Group, one of the world’s largest research, insight andconsultancy networks and the research arm of WPP — the world leader in communicationsservices.● Identification, evaluation and pursuit of new business opportunities to establish new client relationships● Provision of sales expertise in the day-to-day management of client prospects which encompasses the conduct of market and financial evaluation.● Management of the sales process, credentials pitch and provision of online research solutions to generate business revenue.● Collaborate with Client Operations/Project Management team in executing project specifications and the delivery of quality research data to clients. -
Consultant - Consumer Insights (Retailer & Emerging Industries)Nielsen Jul 2014 - Dec 2015SingaporeCONSULTANT - CONSUMER INSIGHTS (RETAILER & EMERGING INDUSTRIES VERTICAL)December 2014 - December 2015● Managing local and regional quantitative and qualitative research projects from costing, proposals, project design, questionnaire design, fieldwork, data processing, analysis, and reporting.● Extensive experience in shopper profiling/shopping behavior studies, catchment studies, customer experience/mystery audit studies and concept tests.● Client portfolio includes Retail, Automotive, Travel, Hospitality, Government and Consumer Durables companies.FAST FORWARD INTERN - CONSUMER INSIGHTS (TECHNOLOGY & TELECOMMUNICATION VERTICAL)July 2014 - December 2014● Pioneer batch of Nielsen's Fast Forward Internship● Supported quantitative research projects within the Technology and Telecommunications vertical, particularly in multi-country mystery audit studies.● Analyzed and generated insights for the Smartphone and Tablet syndicated studies across Asia Pacific region.● Client portfolio includes Consumer Electronics, Telecommunications, Government and e-Commerce companies.
Keith Ang Education Details
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International Business -
Human Resources Management/Personnel Administration, General
Frequently Asked Questions about Keith Ang
What company does Keith Ang work for?
Keith Ang works for Pureprofile
What is Keith Ang's role at the current company?
Keith Ang's current role is Head of Sales, Data and Insights (Asia).
What schools did Keith Ang attend?
Keith Ang attended University Of Adelaide, Singapore Polytechnic.
Who are Keith Ang's colleagues?
Keith Ang's colleagues are John Griffin, Premji Sosa, Akhilesh Koul, Anuja Garole, Maqsood Lulaniya, Sufiyan Baig, Rishabh Butola.
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