Keith Baker Email & Phone Number

St. Helena, Ca, Us

Napa, California, United States

Napa

*Developed standard operating procedures and programs to increase sales including promotions, new membership programs, customer service initiatives, special events, campaigns, VIP mountain tours, and wine dinners.*Created additional tasting venues on the property to increase visitor attendance and experience.*Started outreach program with like-minded wineries and hotels in the area for referrals as well as partnerships with high-end restaurants throughout California and New York.*Researched extensive history of the property to bring SMV and the tasting room to life with vivid, emotionally captivating stories about the brand, land, history, and team.*Translates the SMV brand into compelling (“sticky”) sales and marketing messages and programs designed for maximum appeal to / connection with target consumer groups with the goal of increasing customer acquisition, wine club membership, winery visitation, and wine net revenue. *Developed and oversees the execution of the strategic vision for Spring Mountain’s direct-to-consumer sales and brand marketing, driving the growth and profitability of the DTC channel and responsible for enhancing brand awareness and relationships among consumers, trade, vendors, media, and influencers.

*Asked to assist in January 2014 during harvest then hired full time in 2017 in the relaunch and redesign of the tasting room.*Hired, trained, and mentored new staff during a difficult transition.*Redesigned / Managed all new S.O.P.’s for each area of the winery.*Worked with this family since 2014.

*Lead team that consistently met and exceeded goals, resulting in 30% increase in sales. *Facilitated growth of wine club, doubling wine club membership to a point that a waiting list was needed. *Supervised up to 17 managers and employees; responsible for hiring, training, and termination of employees.*Developed/managed winery events (historic tour, business retreats, private parties, and educational dinners).

Lodi, California, United States

*Partnered with consulting winemaker in grape harvesting and sorting.*Assisted in production, harvest, and general maintenance of winery. *Worked directly in field during harvest to check sugar/Brix level as well as assist with grape picking and sorting.

San Ramon, California, United States

*Created the catering division which included new menu development and tastings; this took the business from being stuck in a loss scenario into being profitable with 2 separate locations. *Managed general operations including staffing, financials, and budgeting.