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Over 20 years experience specializing in shopper marketing, foodservice/customer marketing, strategic alliances, advertising and promotion strategy -Align consumer brand strategies with retail marketing strategies to create strategic platforms for profitable volume and share growth.- Analyze consumer insights to create effective marketing strategies and tactics-Create award winning retail merchandisng and promotion strategies that increase incidence, purchases and positvely influence brand preferenceSpecialties: Consumer marketing, customer marketing, foodservice and shopper marketing, promotional activations, strategic alliances
Joey’S Dad
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RetiredJoey’S Dad Apr 2020 - PresentAtlanta, Georgia, United States
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Senior Marketing Manager, Industry AffairsThe Coca-Cola Company May 2019 - Apr 2020Greater Atlanta AreaWork with leaders in the food service industry to share knowledge, insights, connections and growth opportunities around beverages and hydration that only the Coca-Cola Food Service/On Premise Marketing Organization can provide. Develop new and existing partnerships with food service providers to help grow their store profitability, beverage incidence and consumer loyalty -
Senior Marketing Manager, Customer And Shopper MarketingCoca-Cola Jul 1998 - Apr 2019Atlanta-Develop consumer and shopper marketing strategies for nation’s top 100 retailers and #1 pizza chain -Align consumer brand strategies with retail marketing strategies to create strategic platforms for profitable volume and share growth.OVERALL RESPONSIBILITIES:-ideate consumer communication platforms, merchandising, e-marketing, advertising and promotional vehicles; -develop strategic alliances between properties and customers; -initiate, conduct and analyze consumer research/insights and applying to consumer strategic plans; -acquire new business through innovative consumer marketing platforms and customer presentations:-creative work plan creation and agency management; and -lead customer and Coca-Cola system communication and sell-in of all initiatives.AWARD WINNER: -2013 CBL Coca-Cola Marketing a partner of the Year-2010 Strategic Partnership Marketing Miracle Worker Award-2009 Cannes Gold Lion - Point of Sale-2008 Strategic Partnership Marketing Miracle Award and Red Tag Award -2007 Red Carpet Award- “At Work Consumer Marketing Initiative”-2006 “Best Coca-Cola North America Shopper Marketing Initiative” Award -
Brand ManagerNovartis-Cibavision Jan 1994 - Jun 1998Brand Manager, Specialty Lenses (North America), 1996-1998 - Full P&L responsibility for US$ 50,000,000 and CDN$ 5,400,000 brands - Developed 1997 marketing strategy for Focus® Toric brand of soft contact lenses - Created 1997 consumer advertising campaign including TV, Print, and Radio - Designed and implemented creative marketing promotions that exceeded expectations by 200% - Integrated professional positioning to meet the diverse needs of various distribution channels - Analyzed syndicated data to achieve volume and share objectives Acting Senior Brand Manager, Soft Contact Lenses (North America), 1996- Managed market research team to develop new product positioning for Focus® Visitint® brand - Created 1997 marketing strategy for three consumer brands (US$ 150,000,000)- Managed staff of five Associate Product Managers
Keith Berman Skills
Keith Berman Education Details
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Master Of Business Administration (Mba) -
Marketing And Management
Frequently Asked Questions about Keith Berman
What company does Keith Berman work for?
Keith Berman works for Joey’s Dad
What is Keith Berman's role at the current company?
Keith Berman's current role is Marketing Consultant at Berman Consulting.
What is Keith Berman's email address?
Keith Berman's email address is kb****@****.ko.com
What is Keith Berman's direct phone number?
Keith Berman's direct phone number is (404) 676*****
What schools did Keith Berman attend?
Keith Berman attended Cornell Johnson Graduate School Of Management, Emory University - Goizueta Business School.
What skills is Keith Berman known for?
Keith Berman has skills like Integrated Marketing, Marketing Strategy, Digital Marketing.
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Keith Berman
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