Keith Berman Email & Phone Number

Denver, Colorado, United States

Denver Metropolitan Area

• Strategy:
• I counseled global cross-functional teams on issues and impacts for strategic companywide initiatives.
• I participated in company pilot programs to evaluate use of AI applications including ChatGPT and Microsoft Copilot.Communications Leadership and Executive Communications:
• I developed campaign narratives and FAQs, scripted leader messages and talking points, reinforced change-management principles across cascaded messaging and contributed to intranet strategy/execution regarding design.
• I performed as strategic communications advisor on several sensitive programs, including acquisitions and partnerships, new business ventures, global organizational and staff restructuring, responses to industry.
• As communications business partner, I supported multiple C-suite and senior executives, as well as the Product; Revenue; Strategy; Medical Affairs; Legal; Government Affairs; Information Security; Diversity, Equity and.

Denver Metropolitan Area

• Communications Strategy and Executive Communications:
• I led a team of nine accountable for messaging company strategy; operational information; events; and diversity, equity and inclusion (DEI) programs to 65,000 dispersed teammates (employees).
• I directed the communications strategy for sensitive company initiatives, including external reputational threats and crisis response; staff restructuring; acquisitions and partnerships; and federal, state and.
• I developed and executed a data-driven plan to innovate communications architecture and processes, which resulted in improvements to email channels that achieved companywide open rates of over 65%.
• I synthesized messaging and talking points and counseled C-suite and senior executives, including the CEO, COO, CIO, Chief Medical Officer and Chief Accounting Officer, on employee communications, speaking.
• I spearheaded a project to revamp the company intranet with a new content management system. Collaboration:

Greater Denver Area

• Executive Communications:
• I wrote, scripted and advised on internal and external communications comprising thought leadership articles, videos, talking points and issues responses, for several C-suite and senior executives, including the CEO.
• I composed and personally hosted an original podcast on leadership featuring multiple senior executives, including the CEO, CHRO, Chief Product & Strategy Officer, VP of Software Development and VP of Risk.
• I led the team driving global culture, employer branding, internal communications and employee engagement campaigns and messaging initiatives.
• Through my work directing global culture campaigns and messaging initiatives, I contributed to a 160% YoY growth in eNPS, 17% YoY growth in company Glassdoor rating and highest Glassdoor rating in 2+ years..
• I designed a global culture branding framework, which launched to the highest historical employee response on the company's internal social media network.

Greater Denver Area

Englewood, CO

• AT&T acquired DIRECTV in 2015.Communications Strategy:
• I directed organizational, executive leadership, strategic and operational communications for a dispersed audience of 40,000 to convey new product introductions, initiative launches and workflow and policy updates.
• I increased read rates by 625% in six months through designing a new content management system (CMS) that optimized and compiled information in an easy-to-navigate database.Change Management:
• I functioned as a key change agent by leading strategic and tactical communication initiatives during DIRECTV's acquisition by AT&T, creating compelling messaging for staff buy-in during culture and management changes.
• I served as the Communications leader for the Denver-area employee engagement; Diversity, Equity & Inclusion (DEI); and Corporate Social Responsibility (CSR) committees, aiding a 40-point YoY eNPS growth among local.

Englewood, CO

• AT&T acquired DIRECTV in 2015.Communications Leadership:
• I drove initiatives and messaging through brand communications, value propositions and content strategies; designed, authored and distributed newsletters; scripted and directed videos and podcasts; created and.
• I managed a team of three who developed creative messaging, branding campaigns, value propositions, technical information and content strategies for customer, vendor and service contacts for an audience of 15,000+.
• I developed and executed a plan to overhaul the company's internal communications architecture and developed new, innovative communications channels across multiple audio-visual media to effectively deliver messaging.
• I developed creative messaging, branding campaigns, value proposition and content strategies in collaboration with cross-functional teams. Change Management and Leadership:
• I acted as a key change agent and facilitated support for cultural and management transformation as part of AT&T's purchase of DIRECTV.Awards:

Denver, CO

• Marketing and Branding:
• I generated and guided branding and marketing for a portfolio of seven B2B and B2C clients.
• I established client editorial voices through creation and implementation of brand guides, website copy and brand personalities via engaging and creative company backgrounds and product information language.
• I relaunched and rebranded clients by identifying new names, establishing brand identity and creating personality through compelling press releases, social media strategy and direct customer messaging.
• I authored sales collateral for multiple B2C clients.

Boulder, CO

• Marketing Strategy and Business Development:
• I established the company positioning and approach strategy that drove company growth and entry into desired markets and industries.
• I collaborated with senior leadership to develop go-to-market plans and company branding.
• I authored white papers to provide informational background for senior leadership.

Los Angeles, CA

• Editorial, Content, Writing, Journalism and News Reporting:
• I authored multiple news stories daily for this online publication, building trusted relationships with contacts and readers.
• I grew readership by 320% in 18 months, and improved daily open-rates to double that of industry standard. Marketing and Business Development:
• I built and maintained the company's social media strategy.
• I developed the presentation strategy to advertisers and event-planners.

Los Angeles, CA

• Editorial, Content, Writing, Journalism and News Reporting:
• I authored short- and long-form content on a daily and weekly basis, including feature articles, weekly columns, news articles and breaking news alerts.Marketing and Business Development:
• I spearheaded the launch and expansion of the Radio & Records brand in Canada.
• On request, I moderated sessions at industry and company conferences and conventions.Performance:
• I was promoted twice for work excellence.

Cambridge, MA

• Public Relations:
• I co-created and executed the media campaign for the joint Motorola-Palm smartphone, with successful placements in national and major-market outlets.Business Development:
• I managed new-business development research and proposals.

Boston, MA

• Public Relations:
• I co-developed and implemented public relations campaigns for technology clients, including Motorola, Inc.com and Virtual Ink, with successful placements in national and major-market outlets.
• I ghostwrote bylined articles for client executives.

Boston, MA

• Public Relations:
• I executed public relations campaigns for technology and financial clients, including BankBoston, Oracle eTravel and ADP Expense Services, with successful placements in national and major-market outlets. Awards:
• I was part of a team recognized with two Public Relations Society of America (PRSA) "Silver Anvil" awards, which are given annually to highlight teams demonstrating creativity, professional skill and resourcefulness on.