• Extensive business to business and business to consumer marketing experience.
• Excellent knowledge of strategy, marketing, communications and business development.• Profiling and managing substantial budgets and increasing ROI. • Leading in-depth global brand reviews. Developing focused and integrated PR & social media campaigns to reinforce brand values. Extensive journalist contacts.• Extensive insight, customer segmentation, CRM and database management experience. • Successful track record in NPD.• Substantial international experience.• Demonstrable track record of successful launches, start-ups and business growth.
• Experienced manager of large and small teams - immediate, remote and matrix structures.• Active member of senior management team.• Chartered Marketer, Fellow of the Chartered Institute of Marketing.
Listed skills include Marketing Strategy, Business Development, Marketing, Marketing Communications, and 12 others.