Keith Byrne Email & Phone Number

Brisbane, QLD, AU

Australia

Globally experienced Creative Director and Marketing Consultant. I work with brave, open-minded people, brands, agencies and organisations from all over the world from sunny Australia. I help businesses grow through creativity and technology. My work combines marketing (branding, campaigns, CX, content, CRM, experiential) and technology (artificial.

Australia & New Zealand

• Digitas is a world leader in marketing, communication, and digital business transformation, driven through the alchemy of data, creativity, media, and technology. Based in Brisbane, I led creative and technology.
• Created innovative digital experiences for Toyota, Westpac, Tourism Australia and Mirvac.
• Created two documentary series to support Lexus' sponsorship of The Melbourne Cup.
• Won ALDI – Digital Agency of Record.
• Won Superloop – Digital Agency of Record.
• Won Campaign's Specialist Agency of the Year.

Singapore

• In 2018, Publicis won the global Mercedes-Benz account and set up Publicis Emil, a bespoke automotive agency. I led Publicis Emil Singapore handing all marketing activity, from advertising to digital experience, to.
• Launched Asia's biggest street culture festival with Mercedes-Benz as the primary sponsor.
• Launched the brand's first run of electric vehicles into Singapore.
• Expanded remit from ATL to include influencer and social.
• Created numerous influencer content partnerships.
• Created numerous live car launches – event concept and live coverage on social media.

Singapore & Hong Kong

• In 2016, I was offered the opportunity to launch Digitas Singapore, so moved to Asia. I built long-lasting relationships with Disney, HSBC, Mercedes-Benz, Visa and Novartis, helping to scale the agency from 15 people.
• Won Marketing Magazine’s Digital Agency of the Year (twice).
• Won Campaign’s Consultancy, Digital and Specialist Agency of the Year.
• Grew creative department from 3 to 25 people.
• Individual campaigns were highly awarded at Spikes, Markies, Mumbrella and Shorty Awards.
• Judged ADFEST (Thailand), ADSTARS (Korea), Mumbrella (Singapore).

London, United Kingdom

• My journey with Publicis started in 2015 when I was hired by Digitas London to grow the agency’s content division, eventually scaling the business to 20 people. During this period, I created work for Honda, Samsung and.
• Created innovative digital art installation for Twitter – Periscope Periscope.
• Created innovative social campaign for Honda – The Power Units.
• Won Interactive Investor – Creative Agency of Record.

London, United Kingdom

• R/GA is an international innovation consultancy that creates advertising and marketing products based on technology and design. I spent a year freelancing at R/GA London, primarily working on Rexona.Achievements
• Created global campaigns that ran in Asia, Australia, Europe, North America and South America.
• Created innovative campaign and partnership with Walmart in North America.
• Created innovative Australian influencer campaign.
• Won Campaign’s Digital Innovation Agency of the Year.

London, United Kingdom

• Ogilvy is an award-winning integrated creative network that makes brands matter, by producing iconic, culture-changing marketing campaigns. I spent a year freelancing at Ogilvy London.Achievements
• Created campaigns for Barclays, BP, Dove and Phillips.
• Created BP’s ‘Go Your Way’ global positioning.
• Created numerous financial services campaigns for Barclays.

London, United Kingdom

• J. Walter Thompson was the world's best-known advertising agency. JWT was merged with Wunderman to be become VML. I spent most of 2012 freelancing at JWT London pitching for new business and to retain existing.
• Created campaigns for Nokia and Shell.
• Won Nestle Fitness – creative agency of record.
• Won Andrex – creative agency of record.
• Won Philadelphia Cream Cheese – creative agency of record.

London, United Kingdom

• FCB London is an international, full service, creative agency based in London. I spent a year freelancing at FCB primarily working on Nokia and Unilever.Achievements
• Relaunched Nokia to the world with global campaign – the amazing everyday.
• 300 images featured in the campaign were crowdsourced from the public.
• Nokia’s biggest ever global campaign selling 2 million phones.
• Created innovative ‘leftovers’ campaign for Hellman’s.

London, United Kingdom

• The Marketing Store is a global customer engagement agency. Part creative agency, strategic consultancy, data partner and technology provider. In 2010, I joined their London office to primarily work on Vodafone.
• Re-designed Vodafone's 400 UK stores including 5 flagships.
• Created campaign with renowned British photographer Terry Rooney.
• Created numerous seasonal campaigns.

Dublin, Ireland

• Droga5, part of Accenture Song, is a global advertising agency. Droga5 Dublin was previously known as Rothco. I moved to Ireland in 2007 and called Rothco home for the next few years.Achievements
• Created new brand positioning for Aer Lingus – Ireland’s national airline.
• Created numerous campaigns for AIB – Irelands’ largest bank.
• Created numerous campaigns for Three – telecommunications company.
• Created numerous campaigns for Murphy’s Stout – challenger brand to Guinness.

Service Design (Workshop)

Creating Customer-Centric Experiences Through Design Thinking (Workshop)

Art Direction, Copywriting, Creative Thinking, Idea Generation.

Bachelor Of Design (Visual Communication) Dbvc, Honours