Globally experienced Creative Director and Marketing Consultant. I work with brave, open-minded people, brands, agencies and organisations from all over the world from sunny Australia. I help businesses grow through creativity and technology. My work combines marketing (branding, campaigns, CX, content, CRM, experiential) and technology (artificial intelligence, data, ecommerce, MarTech, UX/UI).

Digitas is a world leader in marketing, communication, and digital business transformation, driven through the alchemy of data, creativity, media, and technology. Based in Brisbane, I led creative and technology projects across our four ANZ offices: Auckland, Brisbane, Melbourne, and Sydney. Achievements• Created innovative digital experiences for Toyota, Westpac, Tourism Australia and Mirvac.• Created two documentary series to support Lexus' sponsorship of The Melbourne Cup.• Won ALDI – Digital Agency of Record.• Won Superloop – Digital Agency of Record.• Won Campaign's Specialist Agency of the Year.• Established Digitas Brisbane – with projects for Queensland Govt, PPQ and Sanofi.• Led numerous marketing tenders – ALDI, Toyota, Destination NSW, Superloop.• Led numerous technology tenders – CMS, MarTech, Mixed Market Modelling, Site Upgrades.• Launched Digitas Commerce to market – new agency service offering.• Judged New York Festival’s Advertising Awards – Digital Category.

In 2018, Publicis won the global Mercedes-Benz account and set up Publicis Emil, a bespoke automotive agency. I led Publicis Emil Singapore handing all marketing activity, from advertising to digital experience, to dealer communications to sponsorship. I led Publicis Emil in addition to my role at Digitas Singapore.Achievements• Launched Asia's biggest street culture festival with Mercedes-Benz as the primary sponsor.• Launched the brand's first run of electric vehicles into Singapore.• Expanded remit from ATL to include influencer and social.• Created numerous influencer content partnerships.• Created numerous live car launches – event concept and live coverage on social media.• Created numerous Facebook Live car launches during covid.

In 2016, I was offered the opportunity to launch Digitas Singapore, so moved to Asia. I built long-lasting relationships with Disney, HSBC, Mercedes-Benz, Visa and Novartis, helping to scale the agency from 15 people to 100 plus. While in Singapore I worked closely with Digitas Hong Kong on a variety of pitches and projects.Achievements• Won Marketing Magazine’s Digital Agency of the Year (twice).• Won Campaign’s Consultancy, Digital and Specialist Agency of the Year.• Grew creative department from 3 to 25 people.• Individual campaigns were highly awarded at Spikes, Markies, Mumbrella and Shorty Awards. • Judged ADFEST (Thailand), ADSTARS (Korea), Mumbrella (Singapore).• Expanded HSBC remit to include wealth, credit cards, sponsorship, expats and premier banking.

My journey with Publicis started in 2015 when I was hired by Digitas London to grow the agency’s content division, eventually scaling the business to 20 people. During this period, I created work for Honda, Samsung and Twitter.Achievements• Created innovative digital art installation for Twitter – Periscope Periscope.• Created innovative social campaign for Honda – The Power Units.• Won Interactive Investor – Creative Agency of Record.

R/GA is an international innovation consultancy that creates advertising and marketing products based on technology and design. I spent a year freelancing at R/GA London, primarily working on Rexona.Achievements• Created global campaigns that ran in Asia, Australia, Europe, North America and South America.• Created innovative campaign and partnership with Walmart in North America.• Created innovative Australian influencer campaign.• Won Campaign’s Digital Innovation Agency of the Year.

Ogilvy is an award-winning integrated creative network that makes brands matter, by producing iconic, culture-changing marketing campaigns. I spent a year freelancing at Ogilvy London.Achievements• Created campaigns for Barclays, BP, Dove and Phillips.• Created BP’s ‘Go Your Way’ global positioning.• Created numerous financial services campaigns for Barclays.

J. Walter Thompson was the world's best-known advertising agency. JWT was merged with Wunderman to be become VML. I spent most of 2012 freelancing at JWT London pitching for new business and to retain existing clients.Achievements• Created campaigns for Nokia and Shell.• Won Nestle Fitness – creative agency of record.• Won Andrex – creative agency of record.• Won Philadelphia Cream Cheese – creative agency of record.

FCB London is an international, full service, creative agency based in London. I spent a year freelancing at FCB primarily working on Nokia and Unilever.Achievements• Relaunched Nokia to the world with global campaign – the amazing everyday.• 300 images featured in the campaign were crowdsourced from the public.• Nokia’s biggest ever global campaign selling 2 million phones.• Created innovative ‘leftovers’ campaign for Hellman’s.

The Marketing Store is a global customer engagement agency. Part creative agency, strategic consultancy, data partner and technology provider. In 2010, I joined their London office to primarily work on Vodafone, handling everything from advertising to retail design to digital experience.Achievements• Re-designed Vodafone's 400 UK stores including 5 flagships.• Created campaign with renowned British photographer Terry Rooney.• Created numerous seasonal campaigns.

Droga5, part of Accenture Song, is a global advertising agency. Droga5 Dublin was previously known as Rothco. I moved to Ireland in 2007 and called Rothco home for the next few years.Achievements• Created new brand positioning for Aer Lingus – Ireland’s national airline.• Created numerous campaigns for AIB – Irelands’ largest bank.• Created numerous campaigns for Three – telecommunications company.• Created numerous campaigns for Murphy’s Stout – challenger brand to Guinness.