Keith Eckert Email & Phone Number

Greater Philadelphia Area

Greater Philadelphia Area

Responsible for marketing, communications, website development and media relations, including:- Managing the day-to-day activities, budget and personnel of the Marketing and Communications department.- Developing and executing an effective communication plan and managing associated public relations activities.- Coordinating qualitative and quantitative market research projects locally and globally. - Maintaining effective media relations by fielding media calls and preparing responses. - Writing news releases and managing media outreach.- Developing and maintaining social media channels.- Supporting new product development efforts. - Working with agencies and vendors as needed.- Developing and executing long-range strategic marketing plan and enterprise-wide branding initiatives. - Managing the planning and execution of CGFSN special events and exhibits.

Comcast Cable

Responsible for employee communications going to more than 30,000 field operations technicians and staff across the nation.

Supported the communications, marketing communications and public relations needs of the AmeriHealth Mercy Family of Companies and its Pennsylvania managed care plans, Keystone Mercy Health Plan and AmeriHealth Mercy Health Plan. Also supported national business development. Managed a staff of seven people.

Supported the marketing communications and media relations needs of AmeriHealth Mercy’s Pennsylvania managed care plans, Keystone Mercy Health Plan and AmeriHealth Mercy Health Plan, plus national media outreach for the organization’s signature programs.

Produced and managed all employee communications plus supported communications for the company’s president and CEO, including presentations, letters and speeches. Also involved in the writing and issuing of press releases, writing copy for ads and supporting the sales staff. Reported to the Director of Communications.

Provided public relations and marketing communications support for Burson-Marsteller’s Central Pennsylvania clients. Reported to the Managing Director.

Provided public relations and marketing communications support for Highmark's Central Pennsylvania health insurance business. Managed the area responsible for company-wide, employee communications reaching 11,100 people. Supervised a staff of up to three people producing four different newsletters (print and electronic) plus ad hoc internal communications. Reported to Director Communications.

Ma, English

Ba, English

English